Is There Any Particular Reasons Why You Keep Ignoring These Potentially Profitable Creative Marketing ideas? Part Two
Hopefully after initially reading and re-reading part one of this ongoing series. You and or your major competitors better appreciate “why” it’s definitely in your long term best interest.
To stop ignoring some potentially profitable creative marketing ideas and or strategies. Especially if they can (over time of course!) help you and or your major competitors grow your business and or service exponentially.
For literally pennies on the dollar. Entrepreneur does this sound like the type of marketing and or promotional strategies and tactics. You’d definitely like to hear more about? If so turn the page and get started already…..
Entrepreneur Sometimes The Very Best Lead Magnets Are Completely Unconventional!
Say strictly for hypothetical marketing illustration purposes only. Your non franchised retail appliance center decides to at least inexpensively test generating some positive word of mouth or mouse generating strategies or tactics.
By initially leveraging your local barbershop’s incredibly loyal customer base for literally pennies on the dollar. You and or your major competitors can not only increase your sales, but far more importantly increase both your front and back end revenue as well.
Sadly business owners or service providers are able to generate front end sales. But not necessarily increase their revenue. So they wonder “why” even though their gross sales have or are increasing. But they’re not necessarily increasing their overall gross front or back end revenue.
(If they are even aware of ‘how to’ successfully go about creating a profitable back end revenue generating component to their business or service.)
An Ethical Bribe Is One Of The Simplest Ways To Get And Keep Your VIP Customers Or Clients Constantly Bragging! (Both On And Offline!)
This being the case. One of the very first marketing/promotional strategies you can and definitely should initially test on a very small scale. Provided the barbershop owner(s) joins and remains an active opt in email subscriber.
For an extremely limited time. (Like maybe the next 72 hours-thee days or X number of days only.) The barber can save 10 or X% off on a state of the art 75 inch flat screen TV. If for whatever reasons they decide to come to you or your major competitors store alone.
They only save 10 or X% off the TV or whatever the total amount they spend. However, simply for dragging a friend, neighbor, co-worker, fellow stylist and or relative with them etc. Whose at least 18. Before the 72 hour or X hour expiration date window expires.
They can purchase the state of the art flat screen TV or whatever you’re offering them. They get it at your actual hard cost of X. Entrepreneur can you say positive word of mouth or mouse tsunami?
So Would You Rather Keep Writing Potentially Large Checks For Dismal Results?
Or would you prefer to literally spend (more like invest!) literally pennies on the dollar. And of course as long as their guests also joins you and or your major opt in email list before they leave your store that day.
And provided they want to know “how” they can get in essence their hard cost deposit back. (Say what?) Simply by passing out some of you and or your major competitors best market tested, extremely time sensitive, two sided gift certificates to the barbers extremely loyal customers.
The moment ten or X number of their customers convert from lead into actual first time customers of the retail appliance center. The very first totally unexpected mega bonus the barber gets is.
They get their hard cost investment in the 75 inch flat screen TV or whatever they actually bought at cost. It gets returned to them 100% in full. (Say what?) Think they’ll let a few of their on or offline buddies know about that?
And the moment they generate their first 20 first time paying customers for the retail appliance center. Provided they remain on their opt in email list. If they have a major sports team they follow. In hockey, the NFL, major league baseball or the NBA etc.
The retailer will gladly buy them one authentic jersey of their favorite team. And more than likely at least some of the current or future stylist will probably want to participate in this particular arrangement as well. Don’t you agree?
So How The Heck Do You And Or Your Major Competitors Take This Incredibly Simple Marketing Strategy To The Very Next Level Or Two?
For starters, (provided the barber) is an avid NFL fan. During the sixteen weeks of the regular season. For the eight regular season homes games. The appliance retailer will gladly pay for $150 or X number of dollars of either barbecue and or pizza, wings and X number of large sodas of the barbers choice.
This way as both they and their guests are busy stuffing their face. And betting like crazy amongst each other. And the barber of course has on his authentic team jersey. He’ll also be constantly bragging both on and off of social media. Wouldn’t you?
So for eight home games during the regular season. The barber will be inviting local guests, siblings, past, current and future neighbors and some of their stylist to their home, apartment, townhouse and or condo etc.
To enjoy eight home games. Plus the occasional live concert or other Pay Per View (PPV) events. And you know they’ll constantly be bragging how the retail appliance center is paying for it, agreed? You better hurry up and enough it.
Ladies & gentlemen this is an extremely small sample “why” you and or major competitors have to stop ignoring some potentially profitable creative marketing ideas and or strategies. Don’t you agree?
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