Is It Starting To Become Obvious Why Trying To Market Your Business The Way The Ivy League Schools Teach Is A Costly Mistake!
Tell the truth. Are you or someone within you organization, pretty darn good at writing client centered, “what’s in it for me?” Great.This is definitely a great and extremely practical skill to have. Or be able to acquire in relatively short time.
This said. Are you currently running. Or do you plan on running, any type of (PPC) Pay per Click, advertising campaigns, any time soon?
If so, just keep in mine. You’ll need to give your paid campaigns, a real chance to run. In order for you to not only gather sufficient data. But you have to also, systematically A/B split test certain variables.Say what?
Otherwise, you’re simply throwing away your hard earned money. Which is also ‘why’, you definitely gotta avoid, trying to market your business or service, like some of the fancy Ivy league school professors teach.
Because sadly, when the vast majority of them speaking of ‘branding you, your business or service. More times than not.
They’re speaking about, the big really budget companies, who literally spend ten of millions of dollars,(if not more!), in order to constantly drill their corporate brand into our heads.
And even after having their glitzy ad campaigns repeatedly drilled into our heads. Sadly, a staggering 30-40% of the potential customers, exposed to your, outrageously expensive, traditional advertising campaigns.
Are you sitting down? They still can’t accurately name the company who originally ran the ad.Say what?
If You’re Gonna Spend Money On Outrageously Expensive Ads! (They Gotta Do A Whole Lot More Than Temporarily Get You In Front Of Your Ideal Target Market!)
Case in point. Recently in a previous blog post. Some of you were made aware, of an upgrade, I just made from the basic $9 dollar a month package. To the far more benefit laced, $29 dollar a month “Premium” package from podcastguests.com.
And in case you’re not currently familiar with this particular platform. Basically they provide podcast owners, with a list of potential guest podcasting experts, in practically any and every niche you can possibly think of.
We, (meaning) the potential podcast guest. Enthusiastically invest, either $9 dollars a month, for a basic membership. Or you can upgrade. (which is what) I recently did.
To their far more robust, “Premium” monthly package.Which currently cost, just $29 dollars a month. Or you can definitely save a few bucks, and make a one time payment of just $299 dollars.
And save 15% or $49 dollars. for right now, I’m investing in the monthly plan. Maybe next year, I too will just make a one time payment just $299 dollars.
Or whatever the one time yearly payment plan cost is at that particular time. Here’s the overall point. Of attempting to market your business or service, like some of the fancy, Ivy league school professors advise you to.
If All Your Outrageously Expensive Advertising Campaigns Do Is Temporarily Get Your Companies Name In Front Of The General Public! (You Won’t Be Able To Use That Particular Form Of Paid Advertising For Very Long!)
Take a look at the two screen shot images below, which showcase my recent update to podcastguests.com-s directory, of potential expert podcast guest.
Remember.Podcast owners, with audiences of all sizes and varying interest. They refer to this particular, constantly updated directory.Specifically looking for potential expert podcast guest. Such as yourself.
Think of the directory, as an online version, of the old school, offline yellow page directory. Which is why.
If you’re truly serious about being consistently found by some of the most listened to podcasts online. Then you need to get a “Premium” monthly membership to podcastguests.com-s directory asap.
And not to worry, (as of) right now, yours truly is not officially a registered affiliate yet. Anyway, have another look at these two screen shot images, and we’ll discuss additional strategy right after you do so.
Is It Starting To Become Obvious Why Trying To Market Your Business The Way The Ivy League Schools Teach Is A Costly Mistake!
Is It Starting To Become Obvious Why Trying To Market Your Business The Way The Ivy League Schools Teach Is A Costly Mistake!
You’ve Gotta Start Generating More Than A Measly One To One Return On Your Traditional Advertising Or Promotional Dollars!
Take notice (if you will!) to the second screen shot image benefits in particular. By upgrading to the $29 dollar a month, (or one time payment of) $299 dollars a year “Premium” package.
Your listing, gets periodically rotated, along with all of the other “Premium” members, in a highly targeted online newsletter, which currently gets sent to 15,000 subscribers.
Think about this promotional process. Versus a cold calling method.You and I, reaching out to complete strangers. And in essence pitching them. The flip side is.
Established podcast-ers. Like the screen shot image below verifies.They reach out to you and I. And ask us to appear on their shows.
Is It Starting To Become Obvious Why Trying To Market Your Business The Way The Ivy League Schools Teach Is A Costly Mistake! The expert podcast I’m going to appear on.
Sometimes Real Long Term Opportunities Are Just Below The Surface Of What’s Taking Place!
The site owner is retail marketing expert Salena Knight of salenaknight.com fame. Now before some of you write some semi nasty emails. Basically protesting, how I’m the one always saying, certain types of traditional paid advertising or promotions, are far too expensive and perform poorly.
And this being the case.
Why would I turn around and advocate, for you to join the directory, at the $29 dollar a month “Premium” package level. Especially since I’m not an affiliate.
Great question.But let’s take a step back and think strategically. The primary reason ‘why’ I strongly suggest, you seriously consider getting a premium account.
Is because, as you start to get booked, on the various relevant podcasts. Your podcasts get archived, just like your guest blog posts do. So you’ll be constantly driving targeted traffic, to your self hosted WordPress blog or e-commerce site.
Plus, after you and I build up enough guest podcast appearances.It won’t matter nearly as much, if the podcast-ers end their podcast.
Because by then, your website visitors, will be returning to your blog or e-commerce site on their own. The point being. Even though you or I, are investing, either $29 dollars per month. Or a one time payment of just $299 dollars per year.
It Definitely Doesn’t Hurt If You Leverage Your Advertising Dollars It Some Long Term Money Making Opportunities!
Your/our real long term benefits are constantly compounding. You’re building brand/name recognition. As you leverage their audiences various assets and resources.
Resources such as.Their current and future, twitter or Facebook followers. Are their steadily growing followers on Instagram.Not to mention, their personal or professional inner circle members as well.
You and I, are constantly getting direct or indirect to all that, plus a whole more. For just $29 dollars per month. Or a one time yearly payment of just $299 dollars.
Not such a bad deal, right? Because the long term back end of potentially profitable marketing possibilities. Are more than worth pursuing. Don’t you agree?
Maybe now, it has finally dawned on you as well. Why trying to market your business or service, like the Ivy schools teach.Is potentially a major mistake. Don’t you agree?
Become A Pro-active And Watch How Much Farther And Effective Your Ad Dollars Will Become!
P.S.Now as is customary during this part of our show.Please share your extremely valuable comments (in the comments section below) that you can apply to your business,product or service in the next 30 days or less!
As always, if you got any value out of this post, please share this on your favorite social media sites or tweet this.Thanks!
And if you’re currently registered on Linkedin or twitter,and you’re serious about about doing some type of power networking.Let’s get connected asap!
Extremely important note:And if by chance, you happen to know any of the lesser known podcasters,who also target,small business owners,service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers.Please don’t hesitate to-either- pass their name and contact information directly
to me or vice versa!Thanks!
And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your gross profits by as much as 25% in the next 90 days or less.
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.) It’s a $97 dollar value and it’s free!
