Are your lead magnets really working?
If your anything like most cash starved small business owners, your probably tired of struggling trying to find proven lead magnets, correct?
And more than likely, you’ve tried (in vain) more than your fair share of hit and miss, spray & pray marketing strategies, right?
And practically all theory has made the publisher(s) producers/marketers way more money than it ever put in your pocket, correct?
Well if any of the following, adequately describes your current particular situation, then cheer up entrepreneur.
Because the following low cost, high powered lead magnets strategies, were created especially for you.
How To Make One Of Your Best Market Tested Your Lead Magnets Simply Irresistible! (And Leave Your Competitors In The Dust!)
Okay, since you already know what a market tested “bounce back” offer is, correct?
Then for those of you that are smart enough to use them, you already know how effective they can be.
But just in case your not currently familiar with that particular term, here in a nutshell is (what they are) and (more importantly), how they work.
Let’s say your the typical (offline) local retailer of some kind. Every time you or one of your valued associates rings up a sale, you immediately insert one of your best market tested discount coupons (a bounce back offer), that instructs your newly acquired to immediately return yo your business and or service and they will automatically be ethically bribed to do so!
Either by, giving them a special discount percentage off their entire purchase or receive some other free market tested goody that you currently offer.
Introducing Three Incredibly Simple Ways To Make Your Lead Magnets At Least 25% More Effective! (For Pennies On The Dollar!
Believe it or not, just by systematically using your standard plain “bounce back” offers at your physical location and including them in all of your outgoing mail, to your best customers and clients.
You’ll probably easily, after you inexpensively test, add an additional 10-40% to your gross bottom line profits.
But as you’ve previously discovered, this particular marketing blog goes far beyond the (proven) basics, so let’s go a little deeper, okay?
These next three proven marketing enhancements, will help propel your lead magnets techniques to new heights!
1.) The first way your going to systematically out promote your major competitors, using proven “bounce back” offers, is putting the back side the following instructions, “Bring any friend over 18, that’s not currently a customer, and when they spend just X amount of dollars, you both automatically get a 50% discount coupon to blank!
This might include a 50% off discount coupon to one your areas top restaurants! Or if their women customers, X % off to new customers of a top women s hair salon or nail salon etc.
Guys might get 50% off their next day on the greens! For your male customers and clients that absolutely love to golf! or 25-50% off their next purchase of flowers, provided their not currently a customer of that particular florist.
of course, as always, you’ll need to inexpensively test these various approaches, in order to which combination of free bonus goodies (power lead magnets) produces the most bang for your buck!
2.) Strategy # two, involves using your proven lead magnets to ethically bribe your best customer and clients even further.
For ex: now you will use a good old A/B split test, in order to determine which particular “bounce back offer” works best!
(FYI: For those of you not currently familiar with the marketing term A?B split test(ing.) It simply means, a portion of your customers (and or) subscribers (on or offline) get offer A and the rest get offer B etc.
Now then, the back side of this particular split test “bounce back” offer, says ” Come back within the next three days or less and bring a friend over 18, that’s not currently a customer and if you both spend at least X amount of dollars!
You automatically get to reach into our in store “grab bag”, plus your name automatically goes into our free monthly VIP customers drawing, where you can win all sorts of cool free prizes; like a $50 dollar gas card, or a special VIP discount coupon that automatically entitles you to 30% off any purchase for the next 90 days!
3.) And finally… strategy # three. Here is where your lead magnets “bounce back offers put you over the top!
Every time you of your best customers or clients redeems a “bounce back” coupon offer, you simply must leverage this opportunity to the max!
Meaning- you offer them three simple choices, but your first offer provides the most benefits, down to your third option. Here’s what you do. Inform them, that by supplying you with a short video taped testimonial (right on the spot), you’ll give them (and hopefully) their guest, a special free VIP discount card that automatically entitles them to 25% off any purchase for the next six months!
Or if they prefer, they can simply sign something you wrote, in which case, their VIP discount card is only good for the next 60 days!
And finally… if they want, you’ll record their audio comments and their VIP discount card is only good for the next 30 days!
You’ll make out no matter which option they choose! because you’ll be able to market those power testimonials from now on!
And that’s how you make your lead magnets simply irresistible! Not matter what your particular target market is.
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