Introducing A Simple Online Marketing Strategy For Non Techie Service Providers!Part Two

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Introducing A Simple Online Marketing Strategy For Non Techie Service Providers!Part Two

So hopefully after reading part one of this ongoing series, you’ve discovered, and or finally realized,even if you’re a non techie, and or a self professed techno phobic service provider of some kind, you can still utilize, and profit from a proven online marketing strategy or two, correct?

In fact, even though some of your major competitors, may actually be far more advanced, when it comes effectively utilizing the Internet, as a low cost, strategic marketing tool.

Because you (too) understand the basics of utilizing various forms of marketing leverage, you can also profit from the strategic use of (both) the Internet, and some type of paid technology, right?

Let’s continue your journey, (so hopefully), you can discover, even more proven ways of doing so.

Who Else Wants Discover A Proven Online Marketing Strategy Even Non Techie Service Providers Can Use To Generate Online Profits Right Now?

Quickly picking up where part one of this ongoing series left off.

An extremely marketing savvy auto mechanic repair shop, which specializes in repairing foreign cars.

The owner(s) decided, just because they don’t have a state of the art WordPress website and or blog just yet, they would still strategically leverage the profit making potential of the  Internet and modern technology.

First, by initially purchasing a relatively inexpensive domain name, (preferably) one with a dot com extension.

Then signing up, with a reputable, paid email service provider, then pointing (re-directing) their recently purchased domain name, to Awebers web hosting service, so when their visitors type their domain name into a given browser, it (re-directs) to Awebers, (and or) your paid email service provider of choice-s sign up form, (aka) lead capture page.

(Provided they offer this additional benefit as part of their paid service. 😎 )

And they can begin, to systematically build their opt in email list, without the need of a conventional website and or blog etc.

Low Cost Non Conventional Online Marketing Strategies Definitely Have Their Place In Your Long Term Marketing Mix!

Case in point; in order to attempt, to generate or reach, their full marketing leverage, with regards to the Internet. Even though they don’t currently have a traditional website, eCommerce site and or an active blog.

Here’s the other leg, of this particular auto repair shops, non conventional, online marketing strategy.

In order to inexpensively, continuously drive targeted traffic, to their sign up form, the mechanics, will take turns, creating, two-three minute, ‘how to’ problem solving videos, sharing various, foreign & domestic car maintenance tips, strategies and or secrets etc.

But instead of including a link, or verbal or annotation “Call To Action”, (CTA.) in their videos.

They’ll direct their traffic, to their lead capture page sign up form, which is being hosted by their paid email service provider of their choice.

(Important note: The rather basic sign up form image seen below, was created, using my paid email service provider of choice, Awebers, basic editor,in less than twenty minutes. You can get even fancier,with the more robust, and pricier editing platforms.

However,there’s just no reason to. Plus, you don’t pay anything extra, for Aweber to host your sign up form, if you need them to. 😎 )

Introducing A Simple Online Marketing Strategy For Non Techie Service Providers!Part Two

Please Don’t Be Too Quick To Discount The Non Conventional Ways To Promote Your Business!

Here’s (definitely) one of the proven ways, to take your marketing effort(s) to the very next level or two. First, before actually creating your sign up form.

Create some (sample) flyers, with different wording on it, offering different potential benefits, to your target audience.

And whenever  paying customer comes to your shop, (aka) place of business. Make them aware of your contest you’re currently running, for paid customers in good standing only! 😎

And offer them (maybe) four potential benefits, via some type of laser targeted, benefit orientated, power headlines.

And tell them, the ones who guess correctly, which main power headline, generated the most votes, they automatically win X. And it has to be something worth them taking the time to participate in your contest/survey etc.

Don’t Drop The Ball When It Comes To Developing Some Effective Lead Generation Strategies And Or Tactics!

Once (or after), you’ve developed some type of market tested consensus, then you know what (for the most part!), meaning, which benefit wording to use, not only on your lead capture page (aka) sign up forms.

But you’ll also know which specific benefits, to include on your -direct response- type of business cards, post cards,T- shirts, two sided index cards, your fliers and or stationary etc.

And when the mechanics (and or) their secretary or bookkeeper, is out and about, they can keep at least 50 (or more), direct response type of business and or two sided index cards with them at all times.

And simply end their conversations, (especially with) potential first time customers, by asking a provocative, lead generating question, such as, “Do you know or work with anyone, who would definitely like to win at least $1,000 dollars (or X) worth of free auto repairs (or X)?

And when they answer yes, simply hand them one or two (no more!) of your best market tested, lead generating, business and or index cards etc.

When they answer no, don’t waste any more of your extremely valuable time, thank them and be on your way asap!

This battlefield tested approach, is just one of the proven ways, even non techie service providers (of all kinds!), profit from an online marketing strategy, which is totally unconventional.Don’t you agree?

P.S.Now as is customary during this part of our show.

Please share your extremely valuable comments (in the comments section below)

that you can apply to your business, product or service in the next 30 days or less!
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