Are you looking for some truly effective and affordable lead generation ideas?
(Even If Your Just Starting Out And Your Not Yet Considered A Guru Or Guruette!)
Quickly picking up where you left off in Part One about effectively using proven lead generation ideas.
Regarding inexpensively testing; if you run a small service type of business and you have at least two different people that answers your phones.
Have each of them (A/B split test) two different approaches on both the daily walk-in’s and the people they speak to
over the phone.
And have them track their results for at least one week (five business days.) Then tally
their results to see what (if any) major results occur. Then you should have a much better idea of what to say to your typical walk-in customers as well as your daily callers.
Be Sure That You Always Take Advantage Of Your Customers Long Range Referral Generation Potential….
The other thing that you must do regarding your ideal customers and their total lifetime customer value to your business is, strategically leverage their long term referral potential.
Remember that when you offer your offline paying customers the discount coupon (bounce back offer) of some kind, you can also offer them other (unadvertised) free marketing goodies to further boost your positive word of mouth advertising leverage.
How The Right Type Of Lead Generation Ideas Make All The Difference!
For example; once they return to your place of business to take advantage of your discount coupon.
That’s where you offer them the opportunity to participate in your in store daily free drawing grab bag bonus program, where they can receive some powerful free word of mouth profit boosters, that some ofyour savvy JV ( Joint Venture ) partners will gladly supply you with, in exchange for access to your in house list!
Create a big sign that says daily “Free Grab Bag Drawing!’ with a minimum purchase of X. Meaning- they have to spend at least X amount of dollars in order to be eligible!
(Note: Do you see ‘how’ you can use a simple marketing ploy like free a ‘grab bag’ to start building a minimum purchase customer value?
And now you have a much better idea what your best customers are worth to you and therefore how much you can safely afford to spend on any type of advertising and or marketing strategies in order to acquire them?)
(Entrepreneur, you must thy customers lifetime value or else!)
Just make sure that you have some powerful giveaways that will stimulate some serious (low cost) high powered word of mouth advertising.
Bonus: This particular strategy (which is an add on concept) to the daily free grab bag drawing concept; is usually only reserved for high paying clients! So please pay close attention here. You will inexpensively ( A/B split test) this concept by having two separate grab bag promotions.
One for your typical customers, meaning -one for your typical customer that spends less than X.
And a second one for your more upscale buyers (who have) both more money to spend and probably know other people who also have more money to spend. (Plus, they’re probably way more active on social media!)
A Few Lead Generation Ideas Whose Time Has Come!…..
Just for illustration purposes only; let’s say that you have an upscale daily grab bag for your customers that spend over $75.00. (You must price test the amounts.)
In order to discover which price point gives you the most bang for your buck!
And let’s further say that your business is an upscale Woman’s hair salon.
And one of your top JV partners is an upscale jeweler. They allow you to purchase at their real cost ten pairs of women’s expensive ear rings that normally retail for $110.00 dollars a pair.
But the jewelers actual hard cost is only $39.00 dollars each (or X.)
So they will actually cost you a total of $390.00 dollars ( 10 x $39.00 apiece.) Or whatever you can actually workout with one of your JV top partners.
But here is the real point; once you give away ten nice pairs of women s earrings (by way of your grab bag) to ten of your best (women over 18) upscale customers that spent at least $75.00 dollars (or X) amount.
Imagine the positive (long term) powerful word of mouth advertising and tremendous promotional buzz that those earrings will provide from now on! And you only had the one time relatively low upfront marketing cost!
This is what’s possible for your business long term, once you start applying proven low cost, battlefield tested marketing strategies!
You could also include (in your upscale) grab bag, ten free $50.00 dollar gas cards!
Again when these ladies are talking it up on their cell phones (and filling their gas tanks), whose business do you think they’ll mention to their friends? And on their social media sites?
Now on to those remaining five concepts.
You Can Lower Your Costs And Simultaneously Increase Your Long Term Profits With The Right Marketing Strategies…
3.) Failure to use market tested power headlines in order to zero in on your ideal prospects!
Without going overboard here; basically whenever you use a postcard, index card, classified or display ad, offline sales letter, business card, website and or blog your etc.
You must have an attention getting,benefit oriented main power headline that stresses some powerful benefit that’s directed at your reader.
Basically your power main headline should always answer the one burning question that your ideal prospect has, which is, “What’s in it for me?” If your main headline doesn’t answer that one burning question!
Stop and and start over until you create a compelling headline that does! ( And be fore warned; it takes a little practice!)
In a different post you’ll discover a simple paint by the numbers copy writing instant (headline creation) blueprint system that you can use to draw your best long term prospects to your copy like a magnet!
Because remember (according to) recent statistics, a staggering 80% of your long term success or dismal failure will ultimately be determined by how compelling both your pre-main and sub headlines are.
So for now; suffice it to say, you need to learn how to systematically create compelling (customer centered) power headlines in your ad and article copy.
4.) You should also be using low cost high powered upsells, in order to strategically increase your long term profits by at least 25% in the next 90 days or less! You’ll also hear upsells referred to as add on sales,sales multipliers or bumps etc.
The Simplest Way To Explain Bumps Is With A Real Life Example.
It’s lunch time and you’re really hungry so you walk into your local Mickey D’s ( McDonald’s) and you order a Quarter Pounder with cheese (of course) and a large soda and the cashier immediately asks you the six most powerful words in marketing.
“Would you like fries with that?” And on average a mere 30% of all their daily walk in (and drive through) traffic (world wide) responds with yes!
And that my friend is low cost high profit producing upselling at it’s best! ( Can you say kaching!)
The net result is their share holders are quite happy! Did you catch that highly sophisticated marketing ploy?
( That a staggering 95% of your would be competitors aren’t currently using!)
Simply by offering your (paying) customers the chance (right at) the point of purchase to upgrade to a slightly more expensive (market tested) add on product or service, you can systematically increase your overall gross profits (sometimes by as much) as 40%, with virtually little or no significant increase in expenses.
Especially if your products are digital!
Hint: It really doesn’t matter what you call them, but if your not consistently using them to strategically increase your long term profits! You’re missing the boat big time!
5.) Another proven low cost instant long term strategic cash generator is; using profit producing lock in strategies.
For example; say you run a small Mom & Pop corner grocery store/deli. And say 40% of your daily early morning traffic (7:30 Am -11:30 AM) regularly drinks a large coffee or tea. (With a donut or bagel of course!)
Why not inexpensively ( price test) by creating a coffer club, where you create some type of card that they can purchase for a really small fee on an annual basis (and pay maybe $10.00 dollars) and now they can get a jumbo cup of coffee for some ridiculously low price,like say .49 cents per cup!
Instead of the normal $2.39 per cup for a super jumbo!
For the whole year,as often as they want, they can use this laminated discount card to take advantage of this special deal.
Keep in mine your not trying to sell them one lousy cheap cup of coffee.Nope!
Instead you’re after all the additional add on purchases they will surely make with each visit!
So in other words you’re leveraging that cheap cup of coffee (or whatever) to (lock in) your customer for 12 months (or X amount of time) to keep them constantly returning to your store to take advantage of your marketing strategy.
They’ll (on average) spend more money per visit and you’ll bank (over time) more gross profit!
Plus, don’t forget that you can always inexpensively (test) other add on strategies with this one like, after their fifth purchase of coffee, they get one free!
Plus, by purchasing the card, you could allow them to come in on their birthday (and present their ID) and either get a large cup for free or for just .39 cents!
Think of the tremendous word of mouth potential to your business! Plus, for you paying clients, you could always ? Enough said!
Piggyback Your Way To Long Term Success…..
6.) Another powerful low cost little known and rarely used money making marketing strategy that’s often referred to as “piggybacking”, this strategy works extremely well when your mailing 1st class and you’re using enveloped mail.
Basically here are the two simple ways that you can profit from this powerful marketing ploy.
If you’re just starting out and your a little strapped for cash; find (no more) than three separate JV partners and allow them to pay you (say) 30 cents per piece to ride (piggyback) in your outgoing enveloped mail.
If your mailing 10,000 pieces (that figure) may be a little high for some of you who are just starting out.
And a little low for others who are more established, but it cost your JV partners just $3 k to get their message out to a semi qualified prospect. But (in this) particular case, you’d gross $9 k minus your printing and postage cost! And you might actually earn some type of gross profit (even) before your mailing goes out!
You could also (if you can afford to) let one or two of them “piggyback” for free, meaning you don’t charge them anything upfront in exchange for 25-50% of any generated profits!
Or you could go find other offline vendors that’s consistently do outgoing 1st class mailings and you propose piggybacking with them.
Cross Promotions Can And Will Turbo Boost Your Long Term Profits For Peanuts….
7.) This next proven low cost power marketing strategy (cross promoting) is actually a close cousin to what some small business owners like to refer to as Joint Ventures (JV’s ) or Strategic Alliances.
However, in this particular case it relates more to strategic concept # one (bounce back coupon offers.)
Just for a moment in order for you to really appreciate the absolute enormous potential of this incredibly powerful (low cost) mega proven marketing gem. Think about your neighborhood Target department store.
On average (just depending) on where it’s located. On any given day about 3,000 patrons grace their floors!
So that means (on average) about 90,000 people coming and going each and every month! (3,000 people per day x 30 days = 90,000 paying customers per month.)
Here’s the kicker; so pay close attention! If a mere 30% (or X%) of those 90,000 (or a mere 27,000 people) respond to one of Targets best (market tested) bounce back offers! Well, hopefully you get the point!
What if your offline cash starved struggling small business found at least five other struggling small business owners to offer your ( new customer) discount coupons to each others customers in the form of free upsell bonuses; and you could easily take advantage of each others daily foot traffic for peanuts!
And even though it’s on a much smaller scale.
Just like Target, you can easily make your cash register go kaching! Don’t you agree?
Your Must Complete Homework Assignment:
1.) Decide (right now) how you’re going to apply at least two of these seven proven low cost (non techie) marketing gems to your business in the next 90 days or less!
2.) Return to this blog (asap) and share your revelations with your fellow wealth seekers! Get to it!
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