Especially If You’re Just Starting Out With A limited Budget….
Welcome back. As you discovered in the previous post about creating long term profits, using a powerful joint venture agreement. Concept number four is.
4.) Take No Prisoners customer service.
This one powerful, (rarely used ) marketing concept alone. Is extremely under performing.
And it’s definitely readily available to any serious cash starved small business owner and or service provider.
And this next powerful example is merely for illustration purposes only.
Consistently Generating Marketing Leverage For Small Business Owners And Or Service Providers Is Simply A Must!
Let’s suppose that you own an upscale retail jewelry store. And 95% of your main customer base is (typically worth), $25,000 dollars to you over a five year or 60 month basis. Five years or 60 months. (12 months x 5 years =60 total months.)
And your gross net profits equals 70%. So of that $25,000 gross total lifetime customer value (LCV). Or what some insider’s like to refer to as “Total Customer Value” (TCV).
Your gross net profit margin percentage is 70% of $25,000 dollars, or $17,500. ( $25,000 x .70% = $17,500).
Whether You Primarily Market Or Promote On Or Offline! (Your Business Growth Strategies Will Definitely Include Some Aspect Of Strategic Email Marketing!)
So you (basically) understand that it wouldn’t be wise for you to invest more than a total of $17,500 dollars.
In order to create and or nurture an ongoing potential customer, right?
Suppose you’re an extremely savvy marketer. And you’re also an extremely tenacious list builder. That in the last three years alone you’ve compiled an opt in email list. (Or offline) data base of 5,000 happy subscribers.
And for the sake of this particular example. Suppose these five thousand, (or X number of) subscribers make up your entire email list.
In Many Respects It May Actually Be Far Cheaper!(To Acquire Long Term Customers Through Creative Take No Prisoners Style Customer Service!)
For a moment, (so that) this extremely powerful example really hits home. Suppose you are one of this jewelers valued VIP customer/subscribers.
And you got an email from them which asked the following provocative question. “Who Else Wants To Purchase Their Dream Home Without Paying The Outrageous Six Percent Realtors Fee?”
Granted: that’s not the greatest main power headline! But that’s not the real point here. What really matters is this.
Your high end upscale jeweler just sent this unscheduled “broadcast” email blast message. (Simply as a free courtesy) to one of their valued VIP customers, that has a dream home for sale.
Power Networking Is A Proven Way To Better Serve Your Ideal Customers And Steadily Make Way More Money!
And as long as you’re not a licensed Realtor, the home sellers have promised to pay anyone who refers an eventual buyer to them, a combination of a fabulous romantic dinner for two. At their choice of any restaurant in town, and they’ll gladly pay up to $150 dollars or X! 😀
Plus, they’ll also throw in a $1,000 dollar cash bonus to boot! Five thousand, (or X number of) opt in email subscribers get this email message.
Along with a link that has a brief 15 minute and twenty two second video show casing this fabulous upscale dream home!
It only takes one person or somebody they forward this message to, to purchase the home or investment property, correct?
Q.) Do you think people who can purchase $25,000 – $50,000 dollars worth of jewelry, tend to know other successful men & women who can purchase nice homes and or investment properties? Yep! 😀
The Overall Benefits Of Business Partnerships Has Multiple Profit Centers!
If your jeweler helped you sell your home and save the typical 3-6% hefty Realtors commission. And they did it strictly as a powerful “Take No Prisoners” style of customer service ploy.
A. ) Do you think you’d stick around a little longer and spend a few more dollars in the process?
B.) Do you think you might tell a few people about it? Over and over again. Think you’d share your positive experience all over social media?
C.) Do you think others would want to become a VIP customer of this jeweler? Yep!
Here is yet another powerful side benefit to this ever building positive snow ball effect.
Because your jeweler has taken the time and effort to determine what their ideal customer is worth to them over time. And in this particular case it was determined to be (roughly) $17,500 dollars over five years.
Consistently Generating Some Bank Account Filling Marketing Leverage For Small Business Owners Or Service Providers Is An Ongoing Process!
5.) Because the jeweler understands what their best customers is worth to them. They could also tap into the powerful advertising leverage as a result of their Joint Ventures arrangements, with other like minded small business owners and or service providers.
For instance. Getting back to the earlier example of helping one of their valued VIP customers sell, either their primary residence or a primary investment property and or business etc.
What if the jeweler happens to have access to both a local upscale car dealership that specializes in either BMW’s or Lexus-es. 😀
And they’re also JV partners with one of the top three, upscale Restaurant owners in the area as well.
And each of these highly successful enterprises, has their own opt in email lists of 3,000 subscribers each.
The jeweler can also get each of them to agree. (Because of their triangulation) JV agreement to inexpensively cross promote each other via email.
One Successful Strategic Alliance Can Literally Be Worth Tens Of Thousands Of Dollars In Traditional Advertising Exposure!
So in addition to the jewelers personal opt in email list of 5K.
Plus their two JV partners combined email lists totals of 6k (3k each). That equals a grand total of 11k. Plus all the people they potentially forward it to. 😀
Just so one person can buy it. And because of the fact this list is at least semi qualified. The odds of that happening as result of all of this marketing activity just went way up. Don’t you agree?
There are just a few minor pre conditions that have to be met. And as soon as they are. Your joint venture arrangements will become far more likely to succeed. Don’t you agree?
A.) The jeweler will only offer this particular service to their best VIP customers who are currently in good standing.
And they have spent at least 7k ( or X) amount of dollars and up.
You Can Definitely Grow Your Business Even Faster When You Develop Help Your Customers Solve Their Problems!
B.) The jeweler will only offer this service on either your primary residence or one of your primary investment properties.
And you have to present a certified copy of a recent appraisal of 90 days or less. In order to establish the properties current fair market value ( FMV).
C.) Absolutely no jewelry or cars will be considered! And the jewelers law firm will advise them on the best disclaimer language to include under the link.
In order to avoid any future legal issues. In the event some type of dispute arises concerning the purchase later on.
Powerful Joint Venture Arrangements Can And Will Easily Help Double Your Long Term Profits For A Fraction Of The Traditional Cost..
Your jeweler could also send out the BMW dealers link whenever they have 300 (or X number) unsold cars and they need to move them fairly quickly. In order to make room for the brand new inventory.
Again, since the jeweler has 5,000 opt ins ( and growing.) And the upscale Restaurateur has 3,000. Between the two, this should help their third JV partner in (their triangulation) JV arrangement. Sell a few more cars that month, don’t ya think?
The other thing the your jeweler could do in order to create some powerful long term word of mouth and mouse buzz is this. They could (on Valentines Day).
Word Of Mouth Marketing And Or Promoting Stretches Your Extremely Limited Resources!
Rent a nice mini cruise ship for the day. (Actually get it at cost) or just above cost from one of their JV partners.
And arrange for 35-50 couples to join them for a fun day of music, food, beverage, deserts, dancing pictures etc.
And to top it off, a cool side (JV arrangement) with a local upscale women-s clothing store.
Where they offer the attendees the chance to purchase some of their upscale goodies. The jeweler will receive a JV revenue split of 25 (or X%), with the clothier to help offset some of the cost of the cruise. 😀
You Can Either Make More Money Or Continually Make More Excuses!
And of course the cruise ships reps will be there marketing their upscale VIP vacation packages.
Are you finally starting to see why and how, you’re definitely better in the long term. If you’re consistently implementing some type of joint venture agreement.
Hopefully you realize this is just the tip of the marketing iceberg! And the best as they say, is only shared with those of you on the list!
So that means you need to grab your explosive free 22 step small business marketing idea kit series asap! As always, if you got any value out this two part series. (And be sure to get started strategically building your own list asap.)
It’s a $97 dollar value and its free! Then by all means, please share or tweet this. Thanks!
I just checked out your post and it’s a goldmine of practical wisdom for anyone navigating the world of strategic alliances. You have break down complex concepts into easily digestible tips, making the idea of joint ventures feel less daunting and more like a smart move for long-term business growth. Reading it felt like having a seasoned mentor share their secrets over a cup of coffee – it’s not just about profits, but the genuine connection and collaborative approach that make this article a must-read for anyone aiming to boost their business game.
Thank you for your total awesome comments
Property Pursuits!
I truly appreciate you not only stopping by. But for also
taking the time to share your thoughts.
BTW, I took a look at your website. And it’s awesome!
Very professional looking to say the least. You or any one
else on your team. Are more than welcome to write either a single
or series of relevant guest blog posts whenever you can find the
time to do so.
And this same invitation is definitely being offered to
my regular readers as well. Just be sure your topic of choice
is in someway relevant to my constantly expanding tribe!