Apply these five proven principles for sales copy writing success!
(Violate These Five Essential Sales Copy Writing Elements And Your Email Marketing Campaigns Will Suffer!)
Have you ever noticed how some marketers (no matter) how they primarily market their business (on or offline) seem to magically achieve sales copy writing success?
Well (my friend) truth told, it’s no magic at all. But if you were to pin them down, you’ll probably discover that all of their proven sales copy writing success, boils down to an incredibly simple formula that they use over and over.
And no matter what their particular niche is, and no matter whether they sell low front end or large back end ticket items etc.
They all basically adhere to these same five basic (proven) copy writing success elements. Since your reading this online, let’s apply these five basic email marketing copy writing secrets (if you will) to your online marketing efforts.
Violate these five basic proven email/ sales letter marketing principles and strategies on a regular basis and your power list builing 101 and long term sales efforts will suffer mightily.
Introducing Five Proven Email Marketing Strategies You Must Implement Or Your Sales Copy Writing Results Will Constantly Suck!
This first proven sales copy writing principle (while) not on the list is still vitally important.
That being this, (unlike) the career politicians, your (power list building 101) efforts need to be laser beamed focused and highly (targeted) niche-d.
Meaning- don’t make the long term pre profit killing mistake (like) the career politicians, of trying (desperately) to be all things to all people. Because (sadly) in the end, you’ll ultimately whined up being nothing to anyone.
Just to quickly recap the proven path of (on or) offline-long term- marketing success. You target a specific prospect (in other words) you target a specific niche.
And through (either) paid or free (highly) targeted traffic generating methods. You drive that targeted traffic to a specific type of lead capture page.
And that page highlights the specific benefits (your free lead generating) giveaway that your offer that particular market (prospect.)
And they either opt in (join) your list or they don’t, period. And depending on whatever that particular landing (squeeze page’s) opt in conversion rate is.
Then you start slowly and systematically, tweaking various things (in expensively) testing and tracking your results.
Meaning- you closely monitor the results after you slightly alter your main power headline, your background colors, your all important P.S, your ” call to action”, the bonus or bonuses you offer, (if you offer any) bonuses on that particular offer etc.
Of course you only change (test) any one variable at a time and you continuously see, (track) which change (minor tweak) gives you the most overall bang for your buck.
And over time, you’ll ultimately discover which changes attract that particular niche audience the most.
And that’s when your (getting powerful) close enough to start incorporating the following five proven sales copy writing success tips.
Follow The Proven Path To Sales Copy Writing Success!
1.) Whenever possible, always lead with some type of free (or very inexpensive) evergreen informational value that your target market never gets tired of learning or hearing about.
While it sounds pretty straight forward, (and it is) you’d be down right shocked at how often -otherwise- serious entrepreneurs violate this incredibly simple (long term) money making principle.
Just as a quick side note, let’s suppose your a rather new (offline) local retailer of some kind and you start aggressively trying to build your email list.
One simple way for you to constantly provide long term “evergreen” value to your list of exclusive (insider) VIP subscribers is by alerting them to the various “Members Only” sales that other (offline) local non competitive retailers and other small business service providers are periodically holding.
Maybe you (and) 5-10 other (small to midsize) offline local small business owners, and or service providers agree (upfront) to keep each other informed of your exclusive “closed” to the general public VIP sales.
Or you share your “Grand openings” of second locations notices with each other. Your opt in subscribers would love the idea of being on an exclusive VIP insiders list.
And you’d be providing tremendous “evergreen” value with that one type of service alone, don’t you agree?
2.) Your next proven email marketing principle is to constantly “educate” your valued subscribers. Maybe there are constant “major” changes within your industry.
If so, keep them abreast, via special email alerts. Or inexpensive offline snail mail postcards, or maybe you create a private page on your blog (meaning) with a free plugin, currently (available) to WordPress users anyway, you hide the page to the general public and via your email messages, you direct them to a section (a page) on your blog entitled “What’s new!”
Again, this could be news via some of the other local retailers and service providers and (all of ) you simply jointly share the news among yourselves, via your blogs and periodic email messages etc.
3.) You can always use your email messages to (at some point) “Invite” your subscribers and all of the other valued subscribers of your (joint venture partners) to some type of offline private sales event.
(And or educational seminar/workshop etc.)
Or you can (and should) “Invite” them to -either- a live or pre recorded online webinar and or tele- seminar event(s.)
That’s an extremely powerful way to periodically share juicy insider stuff and create a ton of short & long term sales.
Use Your Email Communications To Constantly Inform And Educate Your Subscribers And Watch Your Bank Account Grow!
4.) Your emails (and or) offline sales letters can and should also “advice” your subscribers about the specific do’s & dont’s of your industry. Boy, without getting too far gone on a tangent here.
If you’re a CPA or any type of professional with highly specialized (niche-d) knowledge.
Here’s a chance for you to become the resident “in house” expert that periodically supplies fresh, up to date “insider” info to this collection of small business entrepreneurs.
Then you simply (not to mention) inexpensively expand (build out) your free viral marketing exposure, by offering every small business owner & service provider within the network, “lifetime” VIP discount prices to your best and most popular Products & services.
And (get this!) the moment they supply you with (either) a written but (preferably) a mouth watering (bank account filling video testimonial), that you (either add to your blog or upload to youtube etc.
You’ll lett them extend your “lifetime” VIP discount prices to (both) their valued employees and or associates, plus their extended families and your business customers & clients etc.
There is more to chew on in that one powerful marketing concept alone that (either) of us, will be able to tap into in one lifetime!
5.) And finally… Entrepreneur, in order to really go to the next level in your business. Don’t just hire qualified coaching/consulting experts, in order to grow your business.
Periodically take advantage of one of your best inexpensive (not to mention) proven sources for straight forward, non fluff insiders!
Use your periodic emails and or offline snail mail postcards (and or) offline sales letters to “survey” your valued bread & butter customers & clients to get a crystal clear idea of what they, need, want and most importantly, don’t want!
As always, if you need any type of free digital bonus as an incentive, your free (and highly) encouraged to use the powerful free nine page special report, yours truly offers!
In the end entrepreneur, hopefully, you can see how these five mega proven email/basic marketing principles (when) consistently implemented.
Will lead to long term sales copy writing success, agreed?
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And you know that it will help you master your effective communication in marketing skills, correct? And of course you realize that although it’s a $97 dollar value, it’s free, right? So get to it already!
