Introducing Five Pretty Good Reasons You Should Seriously Consider Using Pay Per Click Advertising!
To this point have you used any type of paid advertising strategies of any kind? Ever tried solo ads? And if so ‘how’ did you ultimately make out? at least some of you “who” read this blog pretty regularly already know and appreciate.
For the most part I strongly suggest and advocate you become as resourceful as possible first. Then if you decide to do any type of paid advertising. select a proven business model which helps you maximize your long term gross profits. And while lots of paid advertising methods are clearly a waste of your extremely hard earned money.
But if you’re gonna risk your money. It definitely makes sense to at least inexpensively test using some Pay Per Click Advertising campaigns. here are five pretty good reasons for doing so.
There Are Definitely Some Very Good Reasons Why You Should At Least Be Inexpensively Testing Some Pay Per Click Marketing Strategies!
So does the term “Pay Per Click Advertising” or “Pay Per Click Marketing” ring a bell? As the name implies. You place an advertisement of various platforms, like Google, Yahoo or Bing. And each time your link is clicked. You or your major competitors pay a pre agreed upon per click.
It’s actually a pretty straight forward form of advertising. which offers practically any size business owner or service provider a rather straight way to utilize paid advertising.
But minimize your long term front advertising costs,. Because unlike the more traditional CPM (Cost Per Thousand) advertising model. You or your major competitors pay a set amount per 1,000 impression. Regardless of the out come.
You’re basically paying for your ad being displayed (impressions) per one thousand times. (This advertising model usually applies to video or display ads.)
Where as with the PPC advertising model. It wouldn’t initially matter “how” many total impressions you ad received. Because you cost are primarily based on ‘how” many times your advertising link gets clicked. (And your cost per click is often referred to as “CPC” (Cost Per Click.)
There are other considerations as well. But this is the many criterion on how much your clicks ultimately cost. But please be advised each costs per click can vary wildly. Just depending on ‘how’ much each business owner bids for each word phrase.
Here Are Five Potentially Ways The Pay Per Click Advertising Model Can Be Or Quickly Become Beneficial!
1.) Potentially profitable reason # one: Entrepreneur for what it’s worth. Take it from yours truly. Trying to consistently organically rank your pages on first two pages of the major search engines like Google or Yahoo etc. For any given long tail keyword phrases is no easy or simple task for mere mortals like you and I.
If it were, every bodies web pages would be dominated the first two pages for any given terms. However, when you or I decide to at least inexpensively test a PPC (Pay Per Click) advertising campaign. You or your major competitors can literally set up an ad campaign and be up and running on the 1st page of Google, Yahoo or Bing within a half hour or less.
And start receiving clicks, and either building your opt in email list. Or making sales or both.
2.) Potentially profitable reason # two: PPC advertising campaigns allow you or your major competitors to strategically retarget previous visitors to your site. Remember on average. For every 100 unique visitors to your ecommerce site or sales page.
The best the typical online marketer should realistically hope for is one or two percent of those visitors to buy anything on their very first visit. Meaning the remaining 98% will not only leave your site without purchasing anything on their very first visit.
But if you’re not pro-actively building your opt in email list. The vast majority of them are not coming back. Strategic retargeting them is a way to put some of best market tested ad campaigns in front of them again as they browse the web on other sites.
Strategic Pay Per Click Advertising Campaigns Allows You Or Your Major Competitors To Place Some Of Your Best Market tested Ads On Some Of The Biggest Advertising Platforms In The World!
3.) Potentially profitable reason # three: The PPC advertising model is outrageously cost effective. Because unlike the traditional advertising model. Be it prime time radio, TV or direct snail mail etc. You pay your money up front. Contrast that approach to only paying X per click. But only when a visitor actually clicks on your ads link.
And regardless of the outcome your initial investment is gone.
4.) Potentially profitable reason # four: It’s also extremely targeted. Because you get to decide who sees your ad based on certain criteria like your ideal prospects age, location, specific gender, type of devise they use. (Say what?) Or their particular interests.
This way your products or services are only offered to your most likely prospects.
5.) Potentially profitable reason # five: Since your PPC ad campaigns can be tracked incredibly well. You or your major competitors can not only monitor your ads. And adjust, pause or stop altogether the ones which aren’t performing as well as you’d like.
This way you’re not guessing. You know which campaigns to either continue or stop. Pay Per Click advertising may just be the proven paid advertising model you need to start consistently generating both leads and sales. Don’t you agree?
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