Are you really sure these five direct mail benefits don’t apply to your business?
(Especially If Cash Is Tight And Your Competition Is Fierce!)
With the recession dragging on endlessly, how can you as a cash conscious small business owner, not seriously consider the following five direct mail benefits.
Especially when your constantly tightening your belt in order to squeeze that last ounce of marketing/advertising income wherever you can.
Let’s face it, most cash starved struggling small business owners and or service providers, really have no clue when it comes to effectively using direct mail (to either) grow the size of their current business.
Or how to effectively use it to compel their best existing customers and clients to:
A.) Consistently spend more money (and) in larger and larger amounts, over time of course.
B.) Or how to get them to (either) inexpensively and systematically refer brand new customers more often, or how to get them to provide those mouth watering bank account filling testimonials, as a direct result of one their relatively inexpensive direct mail campaigns. (Is that not interesting?)
Introducing Five Incredibly Simple Direct Mail Benefits You May Not Have Considered Yet! (And How They Will Help You Out Promote Your Major Competitors For Pennies On The Dollar!)
As you already discovered in a previous post about direct mail benefits , according to the most recent statistics, direct mail usage is down by at least 30%. (And the good news is the overall trend is still heading down.)
Which means, there in lies an incredible untapped opportunity for the savvy business owner (such as yourself) to glide in under the radar and gradually grow your business for a fraction of the traditional cost.
Of course this doesn’t mean (simply because) the overall direct mail usage is down, that you’ll be able to slap together some lame direct mail ad campaign and a ton of new business will soon be beating down your door. No way!
It does suggests that by merely thinking just a little “‘outside the box”, your creative use of direct mail, can lead to some new found profit centers.
Bare in mine, the following five relatively inexpensive (long range) marketing tactics, all by themselves will not put you over the top. Not by a long shot.
However, combined together (and in) various strategic combinations, you’ll definitely be on your way.(Given a little time, a little testing and tracking. And of course, consistent implementation.)
1.) Strategy # one: Let’s say you’re extremely active online (meaning) you consistently drive a ton of highly targeted traffic to one of your lead capture page style websites and or your lead capturing blog.
Meaning – that your blog has a way to capture your visitors (all important) email contact info.
If for whatever reasons, you also need your leads phone number.
Don’t attempt to capture it via your lead capture page and or your blog, especially on their very first visit.
Instead, get their all important opt in email info first, then in one of your subsequent follow up email messages, then you offer one of your most popular ‘how to’ problem solving info products, such as a free (or relatively) inexpensive CD and or DVD that you’ll send to them via direct mail, in exchange for their phone number!
Recent stats indicate, that this strategic two step approach, is up to 30% more effective!
Provided the ‘how to’ DVD addresses one of their major issues and or concerns. Inexpensively test it and see for yourself. (If need be, simply have them pay for the cost of shipping and handling in order to help offset your upfront expenses.)
2.) Strategy # two: Suppose you (or) one of your top joint venture partners has produced an incredibly powerful DVD and or CD series on subject X.
And suppose you offer the first DVD in the three set series free via your lead capture page and or blog.
Somewhere in one of your follow up email sequences, you offer the other two remaining DVD’s in the series free, provided they provide their confirmed phone number on a page you direct them to.
And after their number is confirmed, and they pay the small cost of 1st class shipping and handling, (typically under $7 dollars) you’ll mail the other two DVD’s to them.
3.) Strategy # three: When it comes power list building 101. No one strategy works better than simply offering some type of periodic free drawing.
Suppose you offer one of your top JV partners seven set DVD or CD packages, that normally retails for X amount of dollars.
After you choose the grand prize winner(s.) Send your follow up email sequence and offer two more DVD’s in the series free (meaning they pay shipping and handling), plus an exclusive free bonus DVD interview, (or special report) where you grill the expert and or vice versa.
And you’ll mail this X dollar amount value to them, in exchange for their phone number, but they must act by some specific date!
How Many More Direct Mail Benefits Can You Think Of As A Direct Result Of This Partial List!
4.) Strategy # four: By the same token, any time you need their physical mailing address, don’t try to get it all the very first time they fill out your opt in form.
Because (again) recent stats indicate (on average) the more details you ask for initially, (when your a complete stranger to them), the less likely you are to get it.
Instead, offer one of your most popular problem solving ‘how to’ info products, that you’ll send to them, via direct mail.
In exchange for their current physical mailing address.
5.) Strategy # five: And last but certainly not least. You can always piggyback one of your best market tested free lead generating offers inside one of your local JV partners outgoing mail, to their best customers and clients.
And your offer simply directs the reader to call your business directly in order to receive one of your best free ‘how to’ problem solving DVD’s (or whatever.)
Or direct them to your lead capture page, where they can provide their mailing info.
Just be sure they understand, they’ll be paying the relatively small fee of X, in order to receive it.
You might offer a free recording on (portions of) or all of a recent 60-90 minute workshop you (or someone respected) within your industry did, addressing one of their major concerns.
Without a doubt, my friend, these five incredibly simple direct mail benefits, are probably some you haven’t even considered yet, don’t you agree? No matter what your chosen target market niche is.
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