Ready for another proven example of target marketing that really works?
Wanna see a prime example of target marketing that really works?
How many times have you heard it said that you need to target a specific niche?
And (hopefully) by now, you no longer need to be convinced as to why this is the case.
Because no matter whether your using good old direct mail, the Internet and or traditional offline marketing mediums, such as local radio and or TV ads to reach your specific target market.
If your not correctly zeroing in on your prime prospects,both your (short and long term) results will probably not be as good as they could be.
A Prime Example Of Target Marketing That Really Works!
Say for example, that your using low cost high powered direct mail, in order periodically communicate (follow up) with your best existing customers and clients.
(FYI: Please refer to the previous post on proven direct mail benefits, for the specific details.)
First of all, as you previously discovered from the post on direct mail benefits. There at least three major obstacles that can (and will) sabotage your direct mail campaigns, if you don’t know specifically, what to avoid.
1.) Consideration # one: First of all, it’s simply an accepted fact, that a staggering 40% of your overall (direct mail) success or failure, will ultimately be determined by how well you adequately match your target marketed list of potential prospects to the specific benefits that your particular product or service offers.
Your failure to do, greatly decreases your overall chances for long term success, using direct mail.
2.) Consideration # two: As the video mentioned in the post about direct mail benefits. your list (no matter) how targeted or current it is. By years end (on average) a staggering 15% of it or more will no longer be accurate.
In other words, just twelve short months after it was compiled, it will effectively be out of date. Another simple example of target marketing going off the rails.)
So in order to avoid this fate, don’t order your list, until your ready to actually use it, no matter what list broker may tell you.
3.) Consideration # three: Make sure you give your potential customers multiple ways to contact your business (and or) you personally.
Some recent stats indicate in a direct business to consumer (B2C) direct mail campaign, your failure to include multiple ways for your consumers to contact you, can result in an immediate drop of 20% or more, in the overall response.
And when it comes to business to business (B2B) direct mail campaigns, your failure to include multiple ways to be contacted by the other businesses, can ultimately result in a whopping 50% or less, in overall response rates!
(Who can afford that?) When you really stop to consider it all, this is just another prime example of target marketing that might have worked, if only.
Adequately Target Your Market On Or Offline.( And Watch Your Long Term Profits Soar!)
As always, if you got any value out of this post, please Digg or tweet this. Thanks! And be sure you grab your explosive free 22 step small business marketing idea kit series.
Because will help you master your effective communication in marketing skills. No matter what your particular niche market is.
It’s a $97 dollar value and it’s free!
