Introducing 5 Incredibly Simple Ways A Proven Content Marketing Strategy Dramatically Lowers Your Cost!
Please be brutally honest here. How many times or whenever you hear the term content marketing strategy or tactics. Do your eyes immediately roll around in your head? And you immediately start self doubting and dramatically discounting this incredibly valuable skill you most certainly have to some degree or another.
Because you think in such formalized linear terms about this kinds of things entrepreneur. Meaning, you really don’t give yourself near enough potentially bankable credit when it comes you considering yourself or your team as authentic content strategist. Because rest assured you most certainly are.
It’s just for some odd reasons you seem to think consistently creating extremely valuable, laser targeted, problem solving content for your specific industry or niche. Has to automatically be the formalized type. And while that’s certainly a big part of it for sure. But it’s just one of the many places and many different possibilities which inspire awesome content. Or at least it should be.
Entrepreneur Stop Pre- Judging And You’ll Discover Some Very Creative Ways And Sources To Become A Really Good Content Strategist!
On top of the five incredibly simple ways you or your major competitors are about to discover. (And hopefully start consistently implementing on one level or another. Or to some effective degree or another.)
Practically every day (in the real world!) you and I and your major competitors are presented with previously untapped marketing opportunities or challenges.
Which can and definitely should inspire you/us to create (share!) some type of potentially valuable content of some kind with your target audience (aka) tribe.
It could a personal situation with kids, spouse, live in significant other. Or an extremely close relative, current or future neighbor. A current or former co-worker. Or a current or former employee.
Or a former or current vendor, banker, attorney, bookkeeper etc. Or maybe it’s what did or didn’t happen when you made a trip to the? Or maybe it was inspired by your ex. Or a current or ex in-law etc.
Are you hopefully starting to see and appreciate just “how” vast the previously untapped content marketing possibilities really are. And to be sure. What we’re really talking about here is not righting a best selling novel or essay.
Maybe shoot a quick 3-7 minute video or an educational video series about it. (Provided you’re not phobic about being in front of the camera. Or dedicate a podcast episode to it.
Really Good Content Is Not Necessarily About The Form It Initially Takes! (Just Make Darn Sure You Consistently Deliver Or Over Deliver Value To Your Tribe!)
1.) Potential content marketing strategy # one: Case in point. Anytime you and I, or your major competitors either return. Email messages or (DM) direct messages or texts or phone calls from either a prospect or customer/client etc.
And your content delivers or over delivers in valuable. Entrepreneur whether you recognize it or not. You’ve just engaged in creating some type of potentially valuable content. Which can be shared, without having to reveal extremely private specific proprietary details.
That content can be converted into future blog posts. Email sequences, podcast episodes, videos or a video series, PDF’s (Portable Document Files), or a one page cheat sheet, free lead magnet. (For strategically building your opt in email list.)
Or micro content on social media etc. And quite possibly a problem solving course or two.
2.) Potential content marketing strategy # two: Going forward. Each time you or an associate engage with your customers or clients on twitter, Facebook, Linkedin, Instagram or whatever.
Once again you have the potential of creating some incredibly valuable content as well as extremely valuable case study material.
3.) Potential content marketing strategy # three: Any and every time you or a colleague actually takes the time do either a single follow or a series of follow up phone calls. Especially the rock stars in your customer service department. They’re constantly encountering some of either the very same challenges or same major complaints.
Their feedback is based on real world interactions. So periodically ask them to share their daily experiences with you. And you’ll quickly discover you or your major competitors are sitting on a potentially untapped goldmine of content creation material.
4.) Potential content marketing strategy # four: And speaking of really effective follow up email messages to either prospects or customers. You talk about creating potentially profitable case studies.
It simply doesn’t get any better than that. (And if it does please send me the exciting details vi the contact page of my blog, thanks.)
5.) Potential content marketing strategy # five: Whenever you attend a live or recorded webinar or teleseminar etc. Please take notice to the various questions being asked.
Every one of those questions you can answer with some depth. Guess what entrepreneur? You’ve just discovered some extremely valuable keys to the content creation vault. It’s up to you where you go from here.
But hopefully you’re no longer in doubts Ville, about “how” a proven content marketing strategy dramatically lowers both your initial customer acquisition costs? As well as your long term customer retention costs as well. I sincerely hope not.
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