Introducing 3 Incredibly Simple Reasons Why Using Strategic Email Marketing Strategies Is Definitely Worth The Effort!Part Two
As you read,( and hopefully) re-read part one of this ongoing series. Hopefully, you can definitely now, better appreciate why, you should currently and constantly, be implementing.
And or at least inexpensively A/B split testing, some proven email marketing strategies and or tactics?Right?
Great. Because as or when you do. You will quickly discover, there are literally loads of untapped marketing opportunities.And or tons of untapped marketing possibilities which are.
Just waiting to be discovered and implemented. And the best part is. You don’t have to be some sort of certified, marketing genius and or guru.
In order to consistently benefit, from some type of proven email marketing strategies and or tactics.
As you’re about to discover.Sound good?
So What Possible Long Term Benefits Can Be Derived From Constantly Testing Different Types Of Email Marketing Strategies And Or Tactics?
Case in point. Let’s say you’re one of the areas, top single location, retail furniture outlets.
And definitely use more than your fair share of non traditional marketing strategies and or tactics, to not only sell tons of furniture.At retail rates of course.
But since you’ve eagerly embraced, different types of marketing strategies and tactics. And started strategically segmenting your various lists.
Your long term gross front end profits, have not only increased measurably.
But you’ve also managed to simultaneously, lower some of your traditional, upfront out of pocket advertising and or promotional costs as well.Which is always a good thing, correct?
Grouping Your Lists Into Relevant Segments Is Definitely A Proven Email Marketing Strategy!
And one of the primary ways you’ve consistently done so.Is by segmenting your different lists.
Into as accurately as you can. You’ve divided your various lists into the most appropriate groups (segments) as possible.
Say for example: On one of your most successful lead capture pages.You know the one, which promotes one of your most popular monthly free drawings.
And the entrants, get a chance to indicate, (by segmenting) themselves. What type of future promotional information, they wish to receive.
See the sample lead capture page below.
Introducing 3 Incredibly Simple Reasons Why Using Strategic Email Marketing Strategies Is Definitely Worth The Effort!Part Two
Let Your VIP Subscribers Guide You On How To Best Serve Them!
Stop and consider your potential long term advantages, for just a second. First. Since a percentage of your lists, only wants to be contacted, when you’re having some type of periodic blowout, liquidation sales event.
And anther segment of your list, only wants to be contacted, whenever you’re having closeout inventory or ‘bring a friend and receive X% off type of events.
Which you typically run, about once every 90 days or so. And finally, you have another segment of your list, which really doesn’t have a specific preference, about why you’re contacting them.
Instead, they just wished to be notified, whenever you send an email and or text message alert of some kind out.
You No Longer Have To Market Or Promote To The Masses In Order To Reach The Few!
Now, unlike your major competitors, who routinely spend outrageous sums of money, on mass advertising campaigns.
They use local, prime time radio, local prime time TV and or local newspapers etc.
And all they typically succeed in doing is, wasting anywhere from 97-99% of their paid circulation, on potential prospects.
Who either:
A.) Don’t currently have the money or credit, to purchase any type of furniture anyway.
B.) Aren’t the least bit interested in purchasing any type furniture. Either now, or in the not too distant future.
C.) They might want to buy some type of furniture eventually. Just not at the moment. And the money spent on the outrageously expensive, dismally performing advertisements and or promotions, is still gone.
Start Leveraging Modern Technology To Your Advantage! (Or Else You’re Choke Off Your Major Competitors Smoke!)
Now in order to do this more advanced type of strategic segmenting. You definitely need a reputable, paid email service provider of some kind.Which provides this more modern, updated approach to strategic email marketing.
In my particular case. Aweber now has a feature know as campaigns, which provides these more advanced features, at no additional charge.(As do most, if not all of the more modern, newer, paid, state of the art, email service provider software-s.)
And the best part is. Not only does Aweber-s customer service care specialist provide, step by step instructional videos, at no additional cost.
Good Ole Fashion Customer Service Never Ever Goes Out Of Style!
But if for whatever reasons, you still want, personalized, one on one help, setting up your very first autoresponder follow up sequence.
As soon as you become a paying customer. You can call their toll free number, M-F, or call their international number, if your business is located outside the US.
And speak to them, and they’ll gladly and professionally, help you set your very first follow up sequence email or two up.Again, at no additional charge.
Who Says Superior Customer Service Isn’t A Highly Effective Marketing Tool!
And as even further evidence, of their commitment to providing superior customer service. Aweber now offers their paying customers, around the clock, live chat capabilities, M-F as well.
In any event, hopefully you can now better appreciate, (at least) three more incredibly simple and potentially profitable reasons why, your semi cash strapped and or resource challenged small business and or service.
Definitely should be taking full advantage, of some proven email marketing strategies and or tactics. Don’t you agree?
P.S.Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below) that you can
apply to your business, product or service in the next 30 days or less!
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