Introducing 3 Incredibly Simple Reasons Why Using Strategic Email Marketing Strategies Is Definitely Worth The Effort!
Honestly, (say) just within the last, 60-180 days or so. What specific three actions, have you or your employees and or associates consistently taken, to help make your business and or service.
More customer or client friendly? And are you still investing at least some of your time, in further self development of some kind?
And do any of your brutally honest answers, happen to include, learning more about effectively utilizing, some proven email marketing strategies or tactics of any kind?
I was afraid that was going to be your totally honest answer.
This being the case. What specific courses and or webinars, or webinar replays, PDF files or tele-seminar replays etc.
Or paid, private, one on one coaching, consulting and or mentoring, have you recently invested in, to help move your entrepreneurial venture forward.
After reading the remainder of this specific post. Hopefully your long term perspective, (will), if not, completely changed for the better.
Then at least adjusted enough, for you to want to make some slight changes here and there. Which is definitely a great start.Don’t you agree?
Who Says Investing Your Time Or Resources Into Developing Some Potentially Profitable Email Marketing Strategies Or Tactics Is Definitely A Waste Of Time?
Case in point. Let’s say you’re one of the senior marketing directors, for a fairly popular, single location, retail furniture outlet.
And your ideal customers, (who are typically), but certainly not limited to, local couples.Who will usually be worth, somewhere between $1,100 – $25,000 dollars, over the next 10-15 years.Give or take.And typically, they’re somewhere between the ages of 35-60.
Obviously, when it comes to the total lifetime customer value metrics, of your more affluent, individual customer or couple clients.
And when you include,all of their additional future purchases.Their constant referrals and written, audio and or video testimonials etc.
You add all of this ongoing goodwill up. And over the course of the next 10-15 years, give or take.
And your more affluent customer base, is easily worth $15,000 -$45,000 dollars each, in additional long term, gross back end profits to you, and or your major customers. Say what?
So How Or Does Battlefield Tested Email Marketing Strategies Fit Into The Mix?
So glad you asked. However, before tackling that particular issue head on. You should definitely consider and factor in, these all too likely, common occurring factors into the mix as well.
First, it’s extremely likely, a local affluent individual and or an affluent local couple, who can already afford, (to either) buy or lease a really nice-single family home, condo and or townhouse, in the price range of $500,000 dollars or more.
They’ll probably move,(somewhere else) in the local area, at least 2-3 times, within the next 10-15 years, right? Especially if they’re only in their early to mid 30 or 40’s.Absolutely.
Which means, they’re definitely going to be purchasing, some really nice furniture, at least a few of those times, correct? Bingo!
So Why Don’t You Think Some Proven Email Marketing Strategies And Or Tactics Will Help Improve Your Bottom Line!
The case being. Let’s say your (wannabe) perceived as more modern and up to date, retail furniture outlet.
You’ve finally decided to invest in a reputable, paid email service provider of some kind. First of all. Congratulations.It’s definitely a move in the right direction.
Secondly. Now that you’ve made the leap. For just a second. Stop and consider, at least three, long term, money making advantages, you now potentially have, over your major, local competitors.
Who (either), (A.) still haven’t decided, to add proven email marketing strategies to the mix. Or (B.), literally have n clue, how to go about strategically using their email marketing capabilities.
Even though they’ve invested, in some type of state of the art, paid email service provider.
Here Is Where And How You Can Definitely Start Separating Yourself From Your Major Competitors!
1.) Potential strategic email marketing advantage # one: First, you get to strategically A/B split test your email’s subject line.As often as you want.
And let your audience-s response, and or lack there of, help you to decide, which specific subject line(s), work or not.
And you simply eliminate those, which aren’t as effective. And going forward, you’re now strategically leveraging technology, to help you become more profitable faster.Correct?
And your main competitors, not so much.
2.) Potential strategic email marketing advantage # two: Next, you can A/B split test, whether your specific audience, typically responds better to either a standard template.
Let Your Major Competitors Keep Trying To Just Wing it!
Or if plain text is their primary preference. What the heck do you mean, you didn’t know or even realize, something as simple as that.Can and will, make a ton of difference!
3.) Potential strategic email marketing advantage # three: And you can and definitely should, routinely A/B split test, whether your specific audience, typically responds better, to a “CTA” (Call To Action) button or “CTA” plain text hyper link.
Again, these simple nuances, can and do add up, to either simple ways to gradually increase, your long term gross front or back end profits.
Or you, (like so many) other of your major competitors, ultimately whined up, leaving some of your gross profits on the table.Which outcome do you prefer?
So How’s Strategic Email Marketing Strategies And Or Tactics Looking Right About Now?
This being the case. Hopefully now, you can much better appreciate, how certain type of email marketing strategies and or tactics. Can and definitely will, make a huge difference to your bottom line,especially in the long run. Don’t you agree?
P.S.Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below) that you can
apply to your business, product or service in the next 30 days or less!
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