Why The How To Information Business And Being An Entrepreneur Totally Rocks!

Please follow and like us:

Why The How To Information Business And Being An Entrepreneur Totally Rocks!

So you constantly read an awful lot,about this or that extremely savvy entrepreneur, who is currently and consistently earning a six, seven and or eight figure a year income, correct?

But (ladies & gentlemen), have you also noticed, no matter what their particular personal expertise, business, products and or services actually are.

Sooner or later, somehow, they all (always!) seem to eventually find an incredibly profitable way, to consistently cash in, and create multiple streams of income, using the tried and true, how to problem solving information business model! Have you noticed that trend too? Or is it just me?

So How Or Why Does The How To Information Business Model And Being A Dynamic Entrepreneur Totally Rock?

Ladies & gentlemen, do you currently have a favorite keynote speaker? Or maybe you have more than one.These incredibly charismatic and awe inspiring men & women, make us feel really good, correct?

So much so, we often times can’t help but repeatedly purchase their mega best selling books, DVD’s MP3 recordings,videos, podcast and or taped interviews etc.Right?

Is or does, any of this activity sound all too familiar? For sure it does, correct? This is just another example, of the extremely lucrative information business model on full display.

The remainder of this particular post, will -hopefully- demonstrate the less publicized, underground, ninja marketing side of this mega proven business model.

Let Service Guide Your Entrepreneurial Skills And You’ll Almost Guarantee Your Long Term Success!

Case in point: (Entrepreneur), as you probably already know and realize, the vast majority of the worlds top keynote speakers, their front end speaking fees (alone), usually start at a bare bones minimum of $10,000 dollars to well over $100,000 dollars or more!

Yea, now you’re basically talking about Tony Robbins types of dollars! Anyway, years ago, a very well known, and highly respected copy writer/marketer/keynote speaker, who unfortunately, has since passed on.

Back when he was looking for a rather creative marketing angle, to appear in front of large, semi qualified convention size audiences, of 250-1,500 people or more!

Many of whom, (were either) company presidents, CEO’s and or directors of marketing, of rather large companies etc!In order to stand out (even further), and completely separate himself from his other contemporary speaking competitors.

Savvy Entrepreneurs Thrive On Thinking Outside The Box! (Why Shouldn’t You!)

This extremely savvy marketer, would successfully negotiate with companies which wanted to hire him as (either) a speaker, and or their main keynote speaker.Instead of asking for his customary front end speaking fee of $10,000 to $15,000 dollars! (You go cat!)

Instead, he would inform them, he would gladly settle for an astonishingly low front end speaking fee of (anywhere) from $2,000 to $5,000 dollars upfront, as long as they also agreed to pick up his round trip, first class airfare and five star hotel accommodations, and car rental costs etc!

Watch how the remainder of his power marketing strategy would typically work out! First, he would also secure the rights to (both) video and audio record his presentations.

And later, he would use both, (as stand alone) products, and as “fast action” free bonus products valued at X!

Plus, he would also sell them in various group packages of 3,6 and 12, for X! But where and how he really made out like a bandit, was on the highly organized back end of his extremely well oiled sales funnel.

Have You Noticed How Some Form Of Market Tested Lead Generation Is Often At The Heart Of Really Big Money Making Opportunities?

Entrepreneur, (check this out!), this incredibly savvy entrepreneur also licensed his presentation recordings to the organizations who originally hired him to speak, and for every corporate engagement he received as a direct result of some company president and or CEO, who saw or heard one of his recordings, and they ultimately hired him.

He automatically offered the referring company, an ongoing 25% referral fee, on any of his front end speaking fees, while he (literally) leaped at the chance, to pocket 100% of any and all back end generated, long or short term consulting business, these various joint venture (JV) arrangements rendered!

So needless to say, this legendary marketer/copywriter, literally grossed millions of dollars per year! And that’s just the tip of the marketing iceberg, don’t you agree?

And that’s why the how to problem solving information business model, and being an extremely savvy entrepreneur totally rock!Don’t yo agree? Now as is customary during this part of our show.

Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!

As always, if you got any value out of this post, please Google Plus or tweet this.Thanks!

And be sure you grab your explosive free 22 step small business marketing idea kit series,
because it will help you increase your profits by as much as 25% in the next 90 days or less.

And help you master your effective communication in marketing skills.
(No matter what your particular niche market is.)It’s a $97 dollar value and it’s free!