Did you happen to notice in part one, of this ongoing series, about how, some semi resourced challenged, small business owners can inexpensively, promote and or market, their bakery business, for literally pennies on the dollar?
As opposed, to continuously wasting a small fortune, on outrageously expensive, dismally performing, traditional advertising mediums.
Your semi cash strapped small bakery business and or service, can generally do a whole lot better, than allocating a set percentage every month, on dismally effective, traditional advertising campaigns.
Part two will attempt to demonstrate, how and why, you simply must come to your marketing senses asap….
So Who Else Definitely Wants To Know And Or Discover How To Effectively And Inexpensively Promote And Or Market You Bakery Business!
Before diving head long into the really, nitty gritty marketing and or promoting details, in part two. Entrepreneur, take a really close look, at the image featured in this particular post.
Now for just a second. Imagine you and a really close friend, associate and or relative, were actually shopping in an extremely popular, women-s clothing and accessories boutique.
And unbeknownst to either of you, (or any of the other patrons in the store that particular day),a local bakery business owner, has recently formed, a cross promotional and or joint venture (JV) arrangement of some kind, with the boutique store owner(s.)
And the extremely marketing savvy bakery store owner, had made arrangements,to bake some of their very best tasting, gourmet pastries, and brew some of their very best tasting and smelling, gourmet coffee right on the boutique store owners premises! 😀
Say what? Imagine the smell of those freshly baked cinnamon buns,(like in the image!) and their freshly made gourmet coffee and or tea filling the air! 😀
Your Small Business Can Make A Mighty Big Splash With The Right Type Of Promotion And Or Marketing Strategy!
And lets say, the first X amount of ladies to come into the store, automatically get their choice, of one free gourmet pastry and large beverage of their choice!
If it’s during the brutally hot summer, they can -either- have a large ice tea and or lemonade. And likewise, if it’s during the brutally cold winter, they can have their choice, of a large coffee and or cocoa, to go with the gourmet pastry of their choice! 😀
And right on the spot, you let every patron in the shop know, just for -either- posting some type of image and referencing both the boutique store owner and your gourmet tasting goodies, on their-already extremely active- social media platforms, be they images and or short promo type of videos etc.
They automatically receive, an extremely time sensitive, discount coupon, which entitles them to save, X% off their next X number of purchases, at your bakery. 😀
Your Well Developed Lead Generation Strategies Can And Definitely Will Help Take Your Cash Flow To New Heights!
Now let’s take this proven marketing strategy, to another level or two. Whatdayasay? 😀 First, since more than likely, without you and or the boutique store owner, ethically bribing them to do so.
A certain percentage of the local-female- patrons in the store this particular day, would have gladly, posted some images and or videos, on their most active social media accounts. Even without any type of ethical bribe from you and or the (boutique store owners.) Right?
Secondly, your extremely time sensitive ‘bounce back’ offer, should definitely include, some type of market tested, free lead magnet, which systematically builds your opt in email/mobile marketing list faster and far more efficiently.
A free drawing of some kind, is made to order for this. And you also want to do some type of strategic outreach marketing, with the particular vendors premises,your hosting your on site presentation on.
As Marketing Strategies Implementation Improve Your Small Business And Or Service Will Most Definitely Start To Grow!
Case in point, you want to inexpensively and strategically network with your vendors immediate staff and or their vendors. Here’s how.
1.) First: You arrange with the vendor, to offer one of your extremely time sensitive, discount coupons, whenever one of their employees and or associates, celebrates, a birthday, wedding anniversary, birth of a child and or an employee milestone o some kind.
Like five or ten years of employment with your company and or service.
2.) Second: Let them giveaway, (as often as they like!), some of your extremely time sensitive discount coupons, to some of their very best, VIP customers and or clients, for Xmas, New Years and or just for becoming a first time customer and or renewing a subscription of some kind.
Entrepreneur, as you steadily tally the untapped marketing opportunities up! Hopefully, you’re starting to realize and or appreciate, just how many, potentially profitable ways, there are, for you (and or!) your major competitors, to effectively promote and or market, your bakery business! 😀 Don’t you agree?
P.S.Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below) that you can
apply to your business, product or service in the next 30 days or less!
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