Income Producing Activities: Just Keep Systematically Implementing Them!
(And Watch Which Direction Your Long Term Gross Profits Go!)
Let’s go as far to say there’s a slight to severe local recession in your particular area. So a vast majority of the locals. Literally have no choice, but to cut back on some of their discretionary spending, correct?
And by the same token. With the exception of your big buck major competitors. Who have extremely deep corporate pockets. They will continue to utilize outrageously expensive, traditional advertising methods.
But this is your/our que to start systematically utilizing various types of income producing activities. As often as possible. Who else is for profiting more and more. While systematically doing less and less?
Who Else Wants To Perpetually Profit From The Hidden Money In Your Business Or Service?
Say for instance. And strictly for hypothetical marketing illustration purposes only. Let’s your incredibly popular, non franchised, local gourmet coffee shop.
At least inexpensively tested, (on a rather small scale initially!) The following marketing strategies and tactics. To start, partner with at least 3-5 of your most loyal and reputable, offline, non directly competing vendors. (Especially the ones who are proactively utilizing opt in email marketing. :-D)
And initially test setting up portable booths in their store or showroom. At least once every 60- 90 days.
And provide both their current and future employees. With Xtra large “Big Gulp” plastic mugs. Which going forward. Every time they bring the mugs with them to you or your major competitors store. Instead of paying the usual retail rate of $11.99 or X per cup.
They only pay some extremely low price. Which covers the cost of the beverage of their choice. Like $2.99 – $3.99 per cup.
This definitely creates the positive, viral word of mouth and mouse buzz you want, does it not? 😎
Here’s How And Where You And Or Your Major Competitors Begin To Systematically Separate Yourselves From The Pack!
As your non directly competing vendors, vendors show up. (That’s not too complicated to follow is it? 😎 You or your major competitors want to be darn sure and establish personal contact with them.
This way going forward. You can first, give all of their current and future employees. Your outrageously popular, Xtra large “Big Gulp” plastic mugs.
And they can start saving money right away. Plus, you or your major competitors can also set up portable booths on their premises. Whenever they host either, “customer or vendor” appreciation days.
You’ll systematically profit from all of this additional free exposure. But you could also give each of these groups lifetime discounts of X%.
Every time they spend at least X.. their Kids graduation from high school, college, dental or law school. Birthdays, wedding anniversaries as well as retirement parties etc.
Are You Starting To Appreciate All Of The Previously Untapped Marketing Possibilities?
The employers who periodically use email marketing. They could periodically send you or your major competitors, extremely time sensitive discount coupons to their list.
And no matter “how” many actually show up and purchase. You will only be deducting some minor up front, out of pocket cost, correct?
And virtually nothing for traditional advertising. You could also inexpensively test. On one of your traditionally slowest days of the week or season. As long as they bring their Xtra large “Big Gulp” plastic mug with them.
They get to purchase any one gourmet pastry of their choice. And only pay your actual hard cost. And of course they’ll need something wet to help them swallow it, correct? 😉
Can you now better appreciate, “how” some relatively simple income producing activities. Can and definitely will make a major difference to your bottom line?
Start Small And Steadily Adjust And Grow As You Go! (And Watch Your Bottom Line Gross Profits Start Steadily Growing!)
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