Ignore these five proven direct mail tips and you’ll keep losing money!
(And Be Extremely Frustrated Too!)
So what respected source exactly are you currently getting your proven direct mail tips from? Because part of the (real) reason(s) why you’re simply not having any profitable experiences with your current direct mail campaigns, is because you’re simply not following a proven formula.
You already know all too well, that so called “junk mail” simply doesn’t cut it,right? The real problem with so called “junk mail” is, you’re sending unsolicited mail campaigns to potential prospects that:
A.) Don’t currently know or trust you yet!
B.) Have exhibited virtually no prior interest whatsoever in your business, product or service!
C.) Which means they really could care less!
In order to overcome all of that, (especially) using an extremely limited space postcard and or multi page sales letter, is a tall order indeed.
You Need To Consistently Apply These Three Proven Direct Mail Tips!
And one of the very first things, all successful and super successful direct marketers learn is, the following three major components must be properly accounted for. And they are:
A.) Are you sending your offer or offers to the right list? If not, your already behind the proverbial eight ball.
B.) The offer itself, does address (attempt) to solve the most pressing wants and or desires of the specific target audience? If not, why are you bothering to send it?
C.) Your not attempting to sell via direct mail and or a long drawn out sales letter, to complete strangers are you? Because the prospects could probably care less! Especially if they don’t already know and trust you!
Five Really Simple Direct Mail Tips You Definitely Need to Stop Ignoring! (Or You’ll Keep losing Money!)
The following five proven direct mail tips, will help you stop losing money and wasting your valuable time. Because basically there are five types of potential prospects that you should be marketing to via direct mail. And doing so will dramatically improve your chances of long term success, using direct mail.
1.) First and foremost, you definitely want to consistently mail to any and everyone that has purchased anything from you in the past. In other words, your current customer base, should periodically hear from you via direct mail. If nothing else, by an inexpensive postcard.
Periodically send “thank you cards, acknowledge anniversaries, engagements, promotions, new birth and graduation etc!
2.)Existing customers that have recently purchased any product or service, that is directly related to whatever your currently marketing.
3.) Current customers that have already purchased from you (and or) a trusted joint venture partner, in the past via direct mail.
You Can and Should Start Applying These Proven Direct Mail Tips Right Now!
4.) Customers that are members of certain affinity groups (ex: PTA or Illinois Society of CPA ‘s etc.) that have demonstrated a strong desire for your type of product or service, and have purchased something similar in the past, via direct mail.
5.) General consumers, that have money to spend and have shown an interest in your type of product or service, plus have an established history of purchasing via direct mail. Especially if your product or service is a big ticket item.
And hopefully, all of the above have purchased something similar within the last 90 days! You stop ignoring these five proven direct mail tips, and start applying what you’ve just discovered and with just a little inexpensive testing, monitoring and tweaking. Brighter more days lie just ahead!
List at least two simple spin off concepts (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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