If You’re Gonna Structure Creative Deals Why Not Structure Some Totally Creative Deals!
When you stop and think about it for just a moment. These mega corporations, with extremely deep pockets.
They often roll out these massive, outrageously expensive, traditional advertising or promotional campaigns, right?
And typically, their glitzy campaigns, include national, prime time TV, radio and national magazine ads, correct?
And once their final ad/promotional costs are tabulated. These staggering costs, usually whined up in the millions of dollars, do they not? But sadly.
Rarely, will you ever find, very little, creative deals or strategies, which do little more.
Than temporarily put their name in front of the general public. And this is the primary reason why, traditional or promotional methods.
Often cost so much money. Because you have to constantly spend a ton of money, to keep trying to grab the general public-s attention.
Of course it goes without saying. The agencies which sell these dismally performing advertising campaigns, absolutely love and bank on the fact.
There is virtually no accountability. On the other hand. When you and I, structure the right type of creative deals. A world, of previously untapped, marketing possibilities, quickly open up.As you’re about to discover.
Just A Little Creative Marketing Finesse Is Typically All You Need To Open Up A World Of Previously Untapped Marketing Possibilities!
Case in point. Imagine what will, (more than likely) happen. Especially over the long haul. Both on and off of social media.
If a major corporate retail appliance dealer,with extremely deep corporate pockets.
They’ve decided, they’re not gonna break completely, from the traditional advertising norms. But instead of allocating, their entire, $15 million dollar annual advertising/promotional budget.
So they initially allocate about a third or $5 million dollars. And here’s what they systematically do. First, in their immediate area, where their main corporate headquarters is currently located.
They have, (both) their top marketing and PR (Public Relations) directors, and designated staff members, to reach out, to both the top ten, residential and commercial real estate brokers in their immediate area.
Are You Also Starting To Appreciate How The Right Affinity Groups Can Lead to A Ton Of Previously Untapped Marketing Opportunities!
Plus, the top ten residential and commercial real estate developers in the immediate area as well. And if need be, the top ten interior designer and architectural firms as well.Huh?
Here’s why. For an extremely limited time. Of course.All of these closely related, yet non directly competing vendors.
Who not only join, this mega retail appliance dealers opt in email/mobile marketing list. And remain an active subscriber. Which means, they periodically open and click on some of the links.
They automatically qualify, to be able to purchase, a state of the art, 65 inch, flat screen TV. Plus, they also get to purchase, a higher end lap top. From the manufacture-r of their choice. Up to $999 dollars. And do so at their actual hard cost.Say what?
Maybe It Really Is A Good Thing Birds Of A Feather Flock Together!
Meaning, because these local men & women, all earn, is at least, six & seven figure a year incomes. There is more than a very good chance. They not only:
A.) Know others, who routinely earn the same amount per year or more, correct? No doubt.
B.) Have several close neighbors, they’ve known for years, who they routinely socialize with, who also earn really nice incomes as well. Correct?
C.) Have very close, respected colleagues who do very well financially as well, right? Who would also love to know the complete 411, on their good fortune.Right? Absolutely.
D.) Have vendors, who they literally done business with for years. Who would also love to know, ‘how’ they and their employees, close family members and neighbors can quickly do the same.Right? For sure.
Are You Starting To Appreciate How Some Customized Power Networking Can And Will Work In Your Favor!
So between all of these positive, on and off of social media, positive word of mouth and mouse buzz. Hopefully you can see and better appreciate. How they can easily allow, these major people of affluence and influence, to purchase these retail goodies at their actual hard cost. Correct?
Because going forward, whenever they host their annual dinner parties, cookouts, Super Bowl parties or whatever.
At least some of those in attendance, will definitely wanna know, what the ‘real’ story is.Correct? No doubt. And of course, the men & women who earn high six or seven figures a year.
The extremely marketing savvy retail appliance dealer, will gladly sell them, a state of the art grille, at their actual cost too.
Hopefully You’re Starting To Appreciate The Long Term Profit Generating Potential Of Effective Marketing Strategies Or Tactics!
Because here’s the real method, behind this brand of marketing madness. As the ‘word’ slowly or quickly starts to spread. Both on and off of social media. Among the aforementioned, staffs, relatives,closet friends, respected colleagues and closet neighbors etc.
Think about all of these non directly competing entrepreneurs, most loyal, long term subscribers and customer/client base.
Do you think, when they periodically send them, (either), an extremely time time sensitive, email or mobile marketing message. Making them aware, just for dragging a friend, with them to the retailers store, whose at least 18.
They automatically get to purchase, a state of the art 50-75 inch, flat screen TV. Plus purchase, a state of the art lap top, while supplies last.
And save 40 (or X% off) the normal retail price. A certain percentage of them, won’t leap at the chance to do so. Simply because they drug a friend with them.
In part two, you’ll discover at least three more, potentially profitable reasons ‘why’, you wanna start structuring, your own creative deals. See you in just a bit.
Systematically Put Your Customers And Prospects Needs First And watch The Long Term Affect It Has On Your Bottom Line!
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