If You Temporarily Run Out Of Fresh Marketing Ideas Simply Revert Back To The Proven Basics!
So you’re definitely ready to start pro-actively, advertising, marketing and or promoting, your small business, service and or start up entrepreneurial venture, correct?
Only, for the most part, you (like so many others), have temporarily, run out of any fresh marketing ideas and or strategies, correct?
No worries.It’s completely normal and expected. Every now and again. You and I sort of temporarily, hit the creative and or lack of inspirational wall.
When this happens. Rather than continuously try an fight through it. Instead, just resort back to the proven marketing basics.
Meaning, start constructing various types of proven offers. And slowly rebuild your marketing and or promotional momentum.
And in or during this re-focusing process. You’ll start to re-discover, exactly what you definitely need to be doing more and less of. And you just readjust your marketing and or promotional strategies accordingly.
Are You Tired Of Struggling Trying To Build Brand Loyalty?
Case in point. Let’s say you’re pro-actively marketing, your higher end dinner wines and or champagnes.
And some of your signature, higher end dinner wines, currently retail for at least for $489 dollars per bottle. And some of your higher end champagnes, currently retail for at least $650 dollars per bottle.
And your ideal customer, currently has a total lifetime customer value metric, of somewhere between $350 up to $2,500 dollars. Give or take over the next five to seven year period. This being the case.
You
and the other three, most influential senior marketing directors and PR (Public Relationship) specialist.
Have all come to the conclusion. Going forward, you’re not willing to simply blow a fortune, month after month, on those outrageously expensive, dismally performing, glitzy corporate ads and or promotions.
Instead, you’ve collectively decided, you’ll at least test, some of the far less conventional, marketing strategies and or tactics.
Don’t Try And Go Overboard With Creative Sales And Marketing Strategies! (Instead Stick With And Resort Back To The Proven Marketing Basics!)
Say for example. In order to quickly get the word out, about your higher end dinner wines and or higher champagnes.
You at least test, implementing, the following marketing strategies and tactics. First, you reach out to at least two, local developer/construction firms, who specialize in building, upscale, single family homes, townhouses, condos, which normally sell for at least $500,000 dollars or more.
And or higher end, one and two bedroom apartment buildings etc.
You allow the developer(s), to sample one of your most popular, higher end champagnes and dinner wines.
In exchange for them, offering one of your upscale dinner wines, and champagnes to their customers, who just recently had a custom home or condo built.
The Personal Touch Is Definitely A Proven Form Of Direct Marketing And Or Promoting!
Basically, the developer will arrange to have one of your top selling dinner wines, to be personally delivered directly to them, via the developers staff.
But here’s the very first, proven marketing twist, you’ll have the developer firm implement. By either text and or an unscheduled, ‘broadcast’ email message, to all of their subscribers, who recently had a new home built in the last 90 days or so.
The developers will simply inform this particular segment of their opt in email/mobile marketing subscribers, if they’d like to sample, a higher end dinner wine, at the distributors actual cost.
And they’ll also let the subscribers know, this particular dinner wine, normally retails for at least $389 dollars a bottle.Say what?
The Right Market Tested Direct Marketing Campaign Will Definitely Improve Your Bottom Line!
Every subscriber who declines this email/mobile marketing offer. Guess what? They simply won’t receive any further offers about dinner wines, from your company.
Because the state of the art, paid email service provider the developer currently uses.Allows them to strategically segment their lists in various ways.
And since, only the subscribers, who have given permission, to receive one of your companies, best market tested, extremely time sensitive offers. Which overall direction, do you think, the conversion rates of your ‘permission based offers’ will go. Bingo!
Plus, going forward. Whenever the developer, sponsors any type of live promo event, to showcase their latest residential developments.
Your company, will gladly provide, at least $2,000 – $2,500 hundred dollars worth of, extremely high end champagne.
In order to expose the type of local men & women, who will definitely appreciate, this type of higher end beverage.
Are You Definitely Starting To Appreciate The Long Term Advantages Of Building a Non Traditional Marketing Funnel!
These two incredibly simple marketing strategies alone, are more than enough.To initially move off center.Don’t you agree? Hopefully you can. And now it’s definitely starting to make sense.
As to why, you definitely don’t have to panic, just because, you’ve temporarily run out of any fresh marketing ideas and or strategies.Don’t you agree?
P.S.Now as is customary during this part of our show.Please share your extremely valuable comments (in the comments section below) that you can apply to your business,
product or service in the next 30 days or less!
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media sites or tweet this.Thanks!
Stop Making Excuses And Start Systematically Moving Forward!
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And they’re pro-actively looking for potential guest speakers.Please don’t hesitate to-either- pass their name and contact information directly to me or vice versa!Thanks!
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