Doesn’t it seem just a bit odd to you, how so many profit seeking small business owners, service providers and or aspiring entrepreneurs of all shapes and sizes, manage to consistently leave a ton of their long term gross front end profits on the table?
Even though simply by consistently generating some type of market tested, bank account filling marketing leverage, they could totally reverse this particular, all too common situation.
Sure, they (or you!) work extremely hard.Right? And your extremely dedicated, are you not?
And without a doubt, you offer excellent products and or services.Correct?
But ladies & gentlemen, (word to the wise), unless or until, you start consistently generating, some bank account filling marketing leverage asap.
Your semi resourced challenged small business and or service, will definitely continue to limp along, under performing. And that’s definitely not what you want, correct?
So Would You Rather Continue To Struggle And Or Finally Discover How Your Semi resourced Challenged Small Business And Or Service Can Definitely Profit From Some Long Term Bank Account Filling Marketing Leverage!
Case in point, ladies & gentlemen right now, some of the top PPC (Pay per Click) advertising experts/specialist in the world, at best, typically only generate a CTR (Click Through Rate) somewhere between 1.5 – 7%, on average.
So if they generate a 2% CTR rate on a particular, rather successful advertising campaign.Ladies & gentlemen, this still equates to a staggering 98% of the eyeballs, who for whatever reasons, didn’t click on the ads link(s.) Bummer,right?
There Are Most Definitely Some Proven Ways To Lower Your Overall Marketing Funnel Costs!
Granted, at least a semi saving grace with the extremely popular PPC advertising model is, if no one clicks, you and I don’t get charged.
However, the flip side is, your/our ad campaigns, are still taking up, extremely valuable online real estate.
Especially on a platform like Google, Bing and or Facebook. So they will either compensate, by raising you/our costs per click, and or simply removing our ad campaign altogether.
Because for them the bottom line is, they desperately want and need clicks, and plenty of them!
It’s Far Easier And A Whole Lot More Profitable For Your Small Business And Or Service To Effectively Utilize Some Form Of Marketing Leverage!
Case in point. Let’s suppose your semi cash strapped small business and or service, currently has 1,000 prospects and or customers on an offline database list of some kind.
And you wisely initially, inexpensively do an A/B split test of 250 of them.Meaning, you snail mail 125 of your list, with main power headline A.
And the other 125 prospects/customers receive main power headline B. And main power headline B pulls and or generates, an overall 41% better response rate.
While main power headline A, only generated a not exactly impressive 7.5% response rate.Entrepreneur look ‘what’ your side by side marketing comparison ultimately revealed.
According to main power headline recipients to offer B, 51 of your prospect/customers, preferred that particular offer, as opposed to just 9 individuals from offer A!
These Are The Tiny Little Extremely Critically Details Far Too Many Struggling Small Business Owners And Or Service Providers Are Simply Unwilling To Pay Close Attention To!
(125 x .41% = 51 ) (125 x .075 = 9.375/ or 9 as a practical matter.) This one, relatively inexpensive marketing test, just revealed, how your semi cash strapped small business and or service, could generate a 500% better response rate! ( Because 9 basically goes into 51 five times does it not! 😀 )
Simply by offering your target audience, some type of choice! This is profitable marketing leverage 101, at it’s best gang!
Because remember, first of all, unlike a staggering 95% or more of your peers.They don’t even bother to test, they simply mail (in this particular case only), their entire 1,000 prospect/customer/subscribers, the exact same message.(Bad marketer. 😀 )
This Is Why Your Semi Cash Strapped Small Business And Or Service Has To Effectively Utilize All The Tools Readily Available To You!
Without bothering to A/B split testing anything. Where as you, on the other hand, have just made two potentially profitable discoveries.
1.) Potentially profitable discovery # one: First, you definitely know which main power headline to discontinue asap, correct?
Because to continue to use it, will only further repel your audience, and cost you a ton of potential money, both on the front and back end of your long term sales funnel.
Entrepreneur, it’s extremely hard, if not outright impossible, to spend profits you never actually made to begin with! Don’t you agree? 😀
Are You Finally Ready To Start Running And Treating Your Small Business And Or Service Like A Real Business And Not A Glorified Hobby!
Next, your long term back end profit generating potential,is being seriously jeopardized, if you attempt to run your business and or service like this.
2.) Potentially profitable discovery # two: And now, you know which proven, main power headline to use, going forward, with the remaining 750 prospect/customers, correct?
And just for some final fuel for long term thought in part one.
What if you were given the choice, of mailing 750 of your best prospect/customers, two separate ofers.
And offer (A.) generated a 7.5% overall response. And offer (B.) generated 41%.Provided both offers sell the exact same products or services, for the exact same amounts.
Ladies & gentlemen, hopefully you can better appreciate, how and why, your semi resourced challenged small business and or service, can and definitely will benefit long term, from some bank account filling marketing leverage, correct? Great!
See you in just a little bit in part two, okay?
P.S.Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below) that you can
apply to your business, product or service in the next 30 days or less!
As always, if you got any value out of this post, please Google Plus or tweet this.Thanks!
And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your gross profits by as much as 25% in the next 90 days or less.
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.)It’s a $97 dollar value and it’s free!
Wow, great reminder Mark! I’ve had the A/B testing issue on my task list for e-v-e-r but never manage to get around to it, so I really appreciate the heads up. Right now I’m going to make time to work on this. Thanks!
You definitely should M!
Because as you start systematically A/B
split testing different components of your sales funnel, usually
more times than not, one particular approach, or bonus or
headline or P.S or back end product or service etc.
Will typically produce a far greater response than
another.
Then you simply eliminate the less effective and
become more pro-active with the winners!LOL!
And just keep pro-actively tweaking, testing and monitoring.
And your sales funnel and entire marketing process, from
start to finish, will become more and more effective.
And you’ll be saving money, time an other extremely
valuable resources in the process!
Mark Newsome recently posted…So Why In the World Doesn’t Your Business Using Bank Account Filling Marketing Leverage!