How You Steadily Attract New Customers! (Even When Most Of Your Industry Is Struggling!)
So if there was a so called closed guarded “secret” to constantly attract new customers. You’d at least want to know about it, is that correct? Me too. Rest assured while there aren’t any so called secrets to steadily attracting new customers. Without a doubt entrepreneur.
There are some proven marketing strategies and tactics, which you and I or your major competitors should be at least. If nothing else, inexpensively A/B split testing various strategies or tactics.
And letting your market place direct you on whether or not the strategies and should be expanded or not. This way you quickly eliminate as much speculation as possible. Sound like a plan or strategy you can not only live with, but ultimately profit from as well?
Who Else Wants To Know How To Attract Customers? (Without Consistently Wasting A Ton Of Money!)
It’s not nearly as difficult or outrageously expensive as you may initial think. Say strictly for hypothetical marketing illustration purposes only. Let’s say your single location, non franchised -retail jewelry store has run your ideal (female) customers total lifetime customer value metrics. And you know on average, they’re worth somewhere between $250- $11,000 thousand dollars. Give or take over the next five to seven year period.
And clearly a certain percentage of your first or one time only customer will come to you or your major competitors store. Perhaps because of some outrageously expensive, local prime time radio, TV or Sunday newspaper ad campaign. And purchase a really nice bracelet.
Which usually retails for $275 dollars. But they purchase it for your “closeout” price of $169 dollars. But simply for joining your opt in email list before they leave the store. They get to purchase it for just $99 dollars. Say what?
Rest assured entrepreneur a certain percentage of those one time only customers will decide to join you or your major competitors VIP opt in email list. And unless you get strategic asap.
You Best Believe Strategic Email Marketing Is A Must!
A good many of them will join your list. Get the lowest price possible on your closeout bling. And quickly unsubscribe. Unless you or your major competitors ethically bribe them to stay. Say what?
Your “welcome” email message to them. Makes them aware. once a year each subscriber, provided they drag a friend with them whose at least 18. Before the 10 or X day expiration date window expires.
They not only get to pay your actual hard cost on any one purchase of bling up to $1,500 or X amount of dollars. But as long their guest is not already one of you or your major competitors opt in email subscribers.
As long as they join your list before they leave you your store. They automatically get to save 30% off any one purchase up to $1,000 or X amount of dollars. And as long as both of their purchases combine to over $2,000 dollars total. Both of them also get $100 dollars worth of grocery store coupons. Say what?
Entrepreneur Do You Wanna Work Smarter? (Or Keep Working Harder?)
This way you know they’ll both continuously help spread the word. On and off of social media, right? And remember entrepreneur. Every local female knows at least 25 other local females, right? Which usually includes their sisters, possibly their Moms, aunts, besties, sister in- laws. Their current, past and future co-workers. Their current, past and future employees.
Their current, past and future neighbors etc. And if they and their guest spend less than $2,000 or X amount of dollars total. Then they still get $50 dollar grocery store coupons for their trouble.
Either way they have something to continuously brag about, right?
You Keep Ethically Bribing Your Ideal Prospects And Customers! (And They’ll Keep Enthusiastically Spreading The Word About Your Business Or Service!)
Let’s say your single location retail jewelry store is currently located in a popular mini strip mall. And one of the other long term tenants is an extremely popular women’s hair salon.
You or your major competitors approach the owner(s) with the following, mutually beneficial proposal. On the salons slowest traditional day or days of the week.
You or your major competitors will show up with two or X amount of gallons of gourmet coffee during the brutally cold summer months. Say what? And purchase at least seven or X number of cases of extremely great tasting ice tea during the brutally hot summer months.
And the hair salon owner(s) can serve both themselves, their stylist and X number of their extremely loyal customers. This extremely nice gesture helps further build the salon owner(s) brand. Does it not?
Let Your Major Competitors Constantly Write Extremely Big Checks! (And Constantly Pay Retail For Their First Time Customers!
And in exchange for you or your major competitors extreme marketing generosity. On the other traditionally slowest day of the week. One of your stores top female store managers. Or top female sales reps.
She shows up as soon the store opens on this particular day. And as the women are about to leave the salon. Both the salon owners and their stylist direct all of their customers to see her and she will hand all of them.
One of your best market tested, two sided index cards. In the interest of both time and space. You or your major competitors will “discover” the rest very shortly in part two, okay? For now entrepreneur are you starting to better appreciate “how to” attract new customers? If when or if most of your industry is struggling.
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that you can apply to your business, product or service in the next 30 days or less!
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