Proven strategies to sell information products.
Three simple reasons why your information products are at least up to 50% less effective! (And how to fix it!)
Have you ever watched a foreign film that didn’t have any of the subtitles?
You tend to struggle with trying to understand what the plot of the film is ultimately about,correct? And so it goes with effectively selling information products.
Now just in case your not familiar with the term ‘subtitles’, it’s the all important text that appears at the bottom of the screen that translates the films language into another language that the audience can understand.
One Of The Main Reasons Why Your Online Business Isn’t More Profitable…
You have to remember that at any given time anywhere from 10-40% of your online visitors are basically Internet terminology illiterate.
Basically, they’re newbies and for the most part they don’t quite understand all this cyber lingo yet. Translated: they may as well be watching a foreign film with no subtitles.
Introducing Five Basic Online Concepts That At Least 40% Of Your Newbie Audience May Not Totally Understand Yet.
(And How Their Lack Of Understanding Negatively Affects Your Online Success!)
1.) PPC-(Pay Per Click) advertising.
2.) SEO- Search Engine Optimization.
3.) FTP- File Transfer Protocol? Say what?
4.) HTML- Hyper Text Markup Language. Huh?
5.) POP3- Post Office Protocol (Version # 3)
And on and on it goes my friend with this incredibly cryptic and foreign language. Unfortunately, at any given time at least 40% of your online readership simply has no clue what your talking about.
And therefore cannot totally appreciate the main points of your information products.
Which means they ultimately prematurely exist your web site or blog. Or click away from your video sales letters etc.
Simply because just like watching a foreign film without any subtitles, they can’t follow what you’re saying.
Poof, they’re gone. Which means if you paid for that traffic and they come to your site and they didn’t buy anything or at least opt into your list, you just wasted your money.
Here’s another really important point to consider; whenever you write or produce any type of information product of any kind.
A.) Always be sure that you thoroughly explain in simple layman’s terms (using parentheses) what any specific in house industry terms mean.
That way a high majority of your audience can understand the overall concepts that you’re trying to convey.
B.) Here’s another major mistake to try and avoid. Whenever you’re doing an audio interview of any kind, or your audience is listening to one of your audio products. If or whenever you refer to any of your websites, always be sure to speak slowly and clearly spell out your web address.
There’s More Than One Proven Way To Generate Some Bank Account Filling Marketing Leverage!
That way if your web address has any hyphens in it or if the words are easily confused by the way they sound, you can spell the letters out.
Far too many of your newbie online competitors fall victim to these all too common occurrences!
You start adhering to these three incredibly powerful online marketing ploys and just like adding the all important subtitles to those foreign films, 10 -40% of your online visitors will be able to follow and appreciate your message!
And it will start to become a whole easier to consistently sell your information products and or services.
Q.) How many of these incredibly simple (yet proven) marketing suggestions will you be able to apply to your business in the next 60 days or less?
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P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!
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Extremely important note: And if by chance, you happen to know any of the lesser known podcasters,(or radio show host)
who also target small business owners, service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly
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(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on
marketing your small business or service. I Recently appeared on.)
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