How To Write Effective Copy Writing For Business Letters That Is So Compelling….
(It Draws Your Best Customers To You like A Magnet!)
Have you ever noticed how some effective copy for business letters, websites and or email messages, just seems to literally jump off the page and grab you (and I) by the eyeballs, while other copy seems to literally put you to sleep?
Effective copy writing (whether) for business letters, postcards, websites, podcast or slideshare titles or emails etc. All follow the basic proven copy writing fundamentals.
Unfortunately, the same can be said for certain speakers that you listen to via a tele-seminar or during a live event. Don’t you agree?
The challenge seems to be that some speakers and writers just don’t seem to have any enthusiasm for what they’re doing, and (sadly) that comes across as they attempt to convey their message. And the net result is their presentation comes across incredibly flat or just plain old boring.
A real yawn fest if you will. One of the reasons that happens with the printed word is because they are not writing (enough) from their readers point of view.
For ex; take the five following statements-below- and watch how one simple change almost seems to super charge their overall effect.
How One Extremely Simple Change Can Instantly Make Your Copy At Least Twenty Five Percent More Effective..
Demonstrating and or teaching your target audience, ‘how to’ do this or that, is a proven way for you and I, to successfully demonstrate our proven expertise, and catapult us to the top of your target audiences ‘go to expert’ list.
1.) Build A Profitable WordPress Website In Just Eight Short Weeks! ( This is real headline by the way.)
2.) Create Eye Catching Auction Listings That Generate Maximum Sales! (So is this one.)
3.) Buy Prime Vacant Land For A Huge Discount ( Even During A Booming Economy!)
4.) Overcome Sleepless Nights Without Using Expensive Conventional Medications!
5.) Get The Expensive Five Star Hair Salon Look You So Desperately Crave! ( Without Spending A Fortune At Your Local Beauty Salon!)
Now at first glance all of these headlines are okay; they seem to target specific groups as well as offer a specific benefit, correct?
However, watch what happens and how you can quickly transform them into incredibly powerful lead magnet special reports, and or audio or video mini courses and multi page special reports. And draw your best prospects, customers and clients to you like a magnet.
How you skeptically ask? What subtle little change can possibly increase the readership of these so-so statements into powerful lead magnets practically overnight?
Market Tested Copy Writing Strategies Is A Sure Fire Way To Dramatically Improve Your Overall Lead Generation Results!
Well since you asked. What are the two incredibly simple, yet proven power words that you constantly see all the big time on & offline six and seven and eight figure a year earning gurus & guruettes use day in and day out to make an absolute killing!
And now (finally) so can you! Simply add these two power copy writing money magnets to the mix and presto! Instant winners!
And those two magic words are “How to” do something! Think about it for a second. Haven’t you seen those two magic, power words used practically everywhere, both on & offline? For ages! Yep!
Any idea why? You guessed it, because they flat out work like gangbusters! And (if you’ve) taken the time to notice, it really doesn’t matter what type of business, product or service that you have.
If there is something that can be demonstrated or elaborated on via a ‘how to’ video, audio and or a powerful special report (also) often referred to as a “white paper”.
Then by all means do so, just be sure you preface it with those two magical power marketing words. And more times than not, you’ve probably got yourself a proven winner. And or you’re of to an incredibly good start!
Be Sure You Always Inexpensively Test Any Copy Writing Tactic That You Use..
And more times that not, you’ve not got yourself a proven winner, but down the road, you can usually also, springboard your effective start, into even more, potentially money making products and or services etc.
Just take a look at our revised list of main power headlines with the simple “how to” revision applied to them.
1.) How To Build A Profitable WordPress Website In Just Eight Short weeks! (Who wants to sign up for this class?)
2.) How To Create Eye Catching Auction Listings That Generate Maximum Sales!
3.) How To Buy Prime Vacant Land For A Huge Discount (Even During A Crushing Recession!)
4.) How To Overcome Sleepless Nights Without Using Expensive Conventional Medications!
5.) How To Get The Expensive Five Star Hair Salon Look You So Desperately Crave! (Without Spending A Fortune At Your Local Beauty Salon!)
Bonus:
6.) How To Consistently Get 1st Page Rankings On Google!(Even If You Don’t Currently Have A Clue About Proven SEO Strategies And Or Tactics!) (Important Note: (The company behind the link guarantees their results or their services are free!
In conclusion:
Extremely Savvy Entrepreneurs Understand And Profit From The Power Of Sharing Relevant Educational Material With Their Target Audience!
Those two power words really add a little extra punch, don’t you agree? In fact; take a look at this headline statement and see if you can instantly recognize this blockbuster classic.
“How To Win Friends And Influence People!” That’ s right, it’s the power headline that transformed that bland statement into a mega blockbuster! And the rest is (as they say) is history!
The bottom line is (when in doubt), turn to old faithful. “How to” do this or that.
Offer a proven step by step blue print to take them from where they are to where they want to be. You can also use the power words “Blue Print or Road map. They seem to get it done as well. Do that…
And watch (both) your short & long term profits soar! Seriously! Get started (today!) creating a step by step ‘how to’ guide. And use it as a free give away lead magnet in order to build your very own, opt in email/mobile marketing list. And or your very own offline list. ( Power list Building 101.)
It can be an audio, video or special report. Just make sure that it over delivers big time and be sure to give it some type of (reasonable) perceived value. Because if you don’t value it, nobody else it will either!
You Definitely Don’t Have To Be At The Top Of Your Class To Make These Proven Copywriting Techniques Work Overtime For You!
(Q.) What type of powerful ‘how to’ special report and or free lead generation product will you be creating in the next 30 days or less?)
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!
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And if you’re currently registered on Linkedin or twitter, and you’re serious about about doing some type of power networking. Let’s get connected asap!
Extremely important note: And if by chance, you happen to know any of the lesser known podcasters,(or radio show host)
who also target small business owners, service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly
to me or vice versa! Thanks!
(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on
marketing your small business or service. I Recently appeared on.)
And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your gross profits by
as much as 25% in the next 90 days or less.
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.) It’s a $97 dollar value and it’s free! Please note some links on this page are affiliate (income producing) links.
