How To Turn Your Low Cost Marketing Ideas Into Some Steady Paydays! Part Two
So did you happen to notice after reading part one of this ongoing series.
You really can move your semi cash strapped small business and or service forward, even if you’re initially starting out, with some low cost marketing ideas and or tactics, correct? Absolutely.
In fact, as you’re about to discover you can literally out promote your big buck major competitors, who even though they may have more corporate money than you currently have access to.
For whatever reasons, they don’t have anywhere near the overall marketing and or promotional savvy you do.
Because you’ve basically gotten accustomed to, making some really big things happen, even though your typical marketing and or promotional budget, is a mere drop in the bucket compared to theirs. Right? 😀
Your overall short and long term results, typically out performs theirs, by anywhere from 250-400% or more. The remainder of this post and series, will carefully the explain the how-s and the why-s.
So Why In The World Haven’t You Monetized At Least Some Of Your Battlefield Tested Low Budget Marketing Ideas And Or Tactics?
Case in point. As you recall in part one. Basically two locally owned, single location, non franchised bakery owners, decided to get pro-active in marketing/promoting their extremely great tasting products, correct?
Now let’s further focus exclusively on at least three more incredibly simple ways, extremely marketing savvy bakery owner (B.) will strategically go about getting the word out.
Both on and off of social media. And by systematically going about doing so, easily out market and or out promote,(not only) non franchised locally bakery owner (A.), but some of the major local franchised owners as well. Say what?
One of the most straight forward ways they’ll initially do so.
Is by forming a strategic alliance (aka) joint venture (JV) partnership arrangement with an up and coming local realtor and an extremely well established CPA (Certified Public Accountants) office.
It’s Always A Good Idea To Have Some Newly Developing Marketing Strategies For New Business In Your Productivity Pipeline!
The major reason you (and or) your major competitors definitely want to form some type of mutually beneficial JV arrangement, with if not an already well established and respected local CPA Firm. And or a promising up and coming one, is because, (stop and think about it) for just a moment.
Monday – Saturday of every week of the year. The CPA firms major partners, are in constant contact with small and extremely well capitalized mid size business owners and or service providers, of all shapes and sizes, are they not? Oh yea.
And even though some of these profit seeking entrepreneurs, may currently be small budding startups and or some profit seeking solo-preneurs etc.
They all have various local vendors they routinely do business with, correct? Plus, at least some of them have extremely loyal customers, employees and or associates, right?
So given the choice when all the aforementioned individuals, decide to purchase some extremely great tasting bakery goodies.
Which bakery do you want them to patronize? Yours and or your major competitors! Bingo!
As Long As The Unusual Marketing Strategies And Or Tactics You’re Implementing Are Battlefield Tested You Will Ultimately Do Okay!
So basically here’s how you will start systematically getting the positive, viral word of mouth and mouse buzz going.
Let’s say the CPA firm currently has five senior partners, and three junior partners. And six of them are happily married and of the remaining three, one is divorced, but has a live in significant other.
And the remaining two are extremely happy and currently single. 😀 This being the case. They all have local relatives, extremely close siblings, kids, some grown with their own kids.Making them a doting grandparent. Right?
They have besties, (best friends) do they not? And they have really close neighbors, bowling buddies and or stock or real estate investment club co-member associates etc.
Are You Starting To Appreciate How Some Of These Simple Local Marketing Ideas Can Potentially Help Your Business And Or Service Ahead!
So here’s how one of your best, market tested, word of mouth or mouse generating strategies will work.
You’ll allow all eight partners, (and their spouses) and or live in significant others, to sample some of your very best tasting, donuts, pies, cakes, gourmet coffees, bagels and cookies etc.At your actual cost
And whenever they host and or are attending, a local birthday and or retirement or sweet sixteen party etc.
You’ll let them purchase one dozen, or a birthday cake at your actual cost, to bring to the event. Say what? 😀
Whether You Have Your Entire Startup Marketing Plan In Place Or Not You Definitely Need To Start Moving Forward!
Plus, you’ll hand them, anywhere from 10-25, extremely time sensitive, first time customer only discount coupons.
Which will say personally referred by blank. Clearly all your primarily banking on, with this incredibly brain dead simple strategy is.
As these local individuals get exposed to some of your best tasting goodies. At least 30-40%, who initially sample your wares.
They’ll ultimately convert into some long term, repeat customers for initially pennies on the dollar correct? For sure. 😀
Are You Starting To Better Appreciate How You Can Implement Some Effective Marketing Strategies And Or Tactics For Startups!
And just for some additional, marketing success insurance. Every year, as each of the senior and junior partners, celebrates, either their birthday, wedding anniversary.
And or their spouses, (and or) live in significant others etc. Guess which extremely marketing savvy bakery, will be providing their extremely great tasting goodies? You so got that right?
Hopefully now, you can much better appreciate, how you can systematically turn, some of your extremely low cost marketing strategies and or tactics, into steady paydays. Don’t you agree?
P.S. Now as is customary during this part of our show.
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