Convert your business card layout into a high powered lead magnet!
Have you ever noticed how many business owners (especially new) cash starved small business owners rarely take advantage of the incredible low cost, high powered marketing opportunity available to them.
Simply by inexpensively and strategically converting their standard business card layout or post card layout, into the mega lead magnet
it was meant to be?
Introducing The Two Most Important Questions All Your Marketing Materials Should Answer (And How To Turn Those Answers Into Money!)
How often do you (or your) staff aggressively (keep) track of all the positive feedback that you get from both your on and online prospects,customers and clients?
You really should, because once you discover what three -five specific benefits and or complaints your ideal target prospect has.
You’re truly in a much better position to do two things that will (over time) help you gross at least 25% more profit.
Either on the front or back end of your sales funnel.
1.) Tailor part of marketing message via your company stationary, sales pages, offline sales letters, business envelopes, post cards, business cards, classified ads, TV and radio spots etc; directly at them and inexpensively attract them in droves.
Because they’ve already demonstrated by their positive feedback they’ll be extremely interested in the potential benefits that your business, products or services provides.
Has The Recurring Thought Crossed Your Mind Do Lead Magnets Work?
If so relax. Because they most certainly do. On all types of levels. And for practically any business or service of any kind. It’s more just a matter of you or your major competitors adjusting your current mindset and current marketing or promotional perspective.
And as soon as you do.At least some of your previously untapped marketing possibilities will start to reveal themselves.
Your Market Tested Lead Magnet Inspiration Can Come From Many Different Areas!
2.) After you’ve discovered through inexpensive testing exactly which benefits and or advantages your ideal prospects, customers and clients prefer most
That’s when you place the major benefit statement (via) some type of concise main power headline on your business card.
Think about how your typical competitor lays out their business card and or stationary. They often simply make statements as opposed to leading with major benefits, do they not?
They don’t realize that inexpensive business card or post card (which) in reality can easily be transformed into a low cost, high powered perpetual lead magnet.
Which they could be strategically placing it in front of their exact targeted niche market and creating at least 25% more business right now.
For ex; right within your local market (currently) there are at least 5-10 other non competing small businesses and or services that need your exact same customers & clients.
And simply by including your best market tested lead magnet inexpensive business card or post card in either:
Developing Effective Lead Generation Strategies Is Half The Battle!
1.) Their weekly or monthly outgoing mail and either asking directly for a low front end sale or directing them to your lead capture page to enter your free drawing in order to build your own opt in email/mobile marketing list.
(Even a modest response rate of 12% (each) multiplied by three different vendors equals an overall response rate of 36%!)
2.) Or placing a small display ad in their weekly or monthly niche publication ( or a link) on their blog.
And profit sharing with them on some type of sliding scale, such as, you’ll pay them 50% of every sale for no upfront out of pocket expense.
Or you’ll gladly pay them 75% of each initial front end sale (if it makes financial sense.) Provided they personally introduce you to at least three other non directly competing small business owners that need the exact same customers as you.
Create Your Market Tested Lead Magnets Based On Your Audiences Responses And Or Lack Thereof!
The more (and often) that you strategically leverage yourself, the more money (over time) you’ll make.
Again only after you’ve inexpensively tested and discovered what your most effective main power benefit headline is.
You’ll negotiate some type of joint venture arrangement with them and start strategically rolling out (either) your best market tested business card.
And or post card inside their outgoing mail or advertising it as a small display ad,which you only pay them on a joint venture/commission only per sale basis.
(Let’s be clear here; in this particular case the term (layout) refers to how you actually go about using either your business card and or postcards, not the actual nitty gritty details of what you specifically have on the card its self.)
Since you already know a staggering 80% of the effectiveness of your marketing message and or lack there of will be decided by the strength of your main power headline.
Which means within five seconds or less, all the eyeballs glancing at either your postcard and or business card will decide if they have any interest in your business, products or services.
Constantly Be On The Lookout For Proven Ways To Promote Your Business And Or Service!
Which means your specific benefit(s) has got to grab and keep their attention long enough for them to decide to investigate further.
And perhaps call you or go to your special lead capture page, and or your WordPress blog, and (if nothing) else join your opt in email list.
The other rarely used, but proven effective (non techie) marketing strategy you can employ is to allow all of your vendors to pass out to both their employees, and other customers your business cards with their name on the back, and pay them a percentage of the profits on a commission only per sale basis.
(You could could also (test) by creating a monthly contest and each time a new customer purchases anything, hand them at least five business cards each and tell them to put their first and last name on the back.
And each month announce and really reward the top three customers that had the most referrals for that month! 😀 )
And any customer that wins the top spot at least twice in the same year automatically wins a $500-$1,000 dollar cash bonus!
Or give them the equivalent of $500-$1,000 dollars in your top 3-5 joint venture partners free lead generating coupons etc!
Over time it all adds up!
It’s A Lot More Profitable In The long Run To Find A Starving Crowd Than It Is To Create Demand For Your Food Product!
You’ll also net all the additional ‘back end’ repeat sales. Plus all their referrals for pennies on the dollar.
Just for adding your best market tested, inexpensive (long term) lead generating business card, and or post card in another struggling non directly competing small business owners and or service providers outgoing mail. Yep!
Q.) Are you familiar with the world famous Superstar illusionist extraordinaire Cris Angel? You are about to participate in one his physic illusions. Are you ready?
Without knowing (specifically) what part of the world you come from or what your specific business, product or service is.
Here are the names of your online visitors favorite radio station and their favorite web site.
Their favorite radio station is; WIIFM-FM (translated) that’s “what’s in it for me” FM and their favorite website is www.howwhateveryouhavebenefitsme.com, that’s www.how whatever you have benefits me period dot com. 😀
That’s the # one burning question all your marketing materials has to answer! If you don’t your prospect will ignore it and find a business or service that does!
That’s the power of discovering and implementing your business card layout.
P.S.Now as is customary during this part of our show.Please share your extremely valuable comments (in the comments section below)
that you can apply to your business,product or service in the next 30 days or less!
As always, if you got any value out of this post, please share this on your favorite social media sites or tweet this.Thanks!
And if you’re currently registered on Linkedin or twitter,and you’re serious about about doing some type of power networking.Let’s get connected asap!
Extremely important note:And if by chance, you happen to know any of the lesser known podcasters,(or radio show host)
who also target,small business owners,service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers.Please don’t hesitate to-either- pass their name and contact information directly
to me or vice versa!Thanks!
(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on
marketing your small business or service. I Recently appeared on.)
And be sure you grab your explosive free 22 step small business marketing idea kit series,because it will help you increase your gross profits by
as much as 25% in the next 90 days or less.
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.) It’s a $97 dollar value and it’s free! Please note some links on this page are affiliate (income producing) links.
