How To Successfully Scale Your Business Or Service While Your Major Competitors Waste Money On The Wrong Type Of Ads!
When you look back, but keep your marketing eye, on what comes next. And you steadily tweak what’s really working extremely well. And possibly eliminate altogether, what definitely just doesn’t work for your particular target audience.
As you finally come to grips, with what you definitely have to do more of. How are you going to successfully scale your business or service? Especially during a nagging local recession or two?
And how will you consistently do so (entrepreneur), if your business or personal credit, isn’t exactly causing potential lenders or private equity investors, to literally beat down your doors.
Still in all. You don’t have to be overly concerned.Provided, you at least inexpensively A/B split test, on both the front and back end of your sales funnel. Some of what you’re about to be exposed to.Fair enough?
Before You Officially Start Trying To Scale Your Business Or Service! (Please Make Darn Sure You Have All Of Your Ducks Strategically Lined Up!)
Case in point.Sadly, one of the most, constantly overlooked and completely ignored, and let’s not forget.Down played aspects, of getting your (so called) ducks strategically lined up is. Drum roll please.
Establishing or developing, the right marketing mindset.Say what? You read this correctly entrepreneur. Of course you don’t believe it just yet. But here’s a few low hanging fruit. Hypothetical marketing examples.
Which hopefully, help broaden your current and future marketing perspectives.So you don’t just see the tress.Translated: the potential marketing situation you’re already in.Or could potentially be in. But you’re also able to see the long term, range, of current and future untapped marketing possibilities.
And you’re now, (therefore) seeing the entire forest, of what’s truly possible. For you or your major competitors.
So let’s say a local florist, is gearing up for Valentines Day. Followed very shortly thereafter, by Mothers Day.
Obviously, both they and their major competitors, expect to do a ton of business, correct? For sure. But ‘how” in the world, can your higher end, men-s clothing store and various accessories, possibly use these two main stay annual promotions, by local, non franchised florists, to systematically and consistently make more money? Great question.
For one thing, don’t just see the situation(s) directly in front of you. Instead take a step back. And start to think creatively, about “how” one of your must have accessories, might serve as really cool, totally unexpected bonus gift.
For a certain percentage, of the florist-s most loyal customers.Huh?
Successfully Scaling Your Business Or Service Becomes A Whole Easier And Predictable When You Focus On Consistently Helping Others!
Think about the potential untapped marketing possibilities for just a moment. Your top of the line, tailored men-s suits, range from $997 – $3,200 dollars apiece.Correct? And typically, you average about 42% gross front end profits, right?
Which means, practically every time you sell a local male customer, one of your extremely great looking, $2,500 dollar, custom-ed men-s suits. You typically net about $1,050 dollars in initial gross front end profits. Correct? ($2,500 x .42% = $1,050 dollars.)
So after you’ve firmly established a workable relationship with the florist.And the two of you are now, or have been on a first name basis. And this has definitely been the case for a while.Propose the following.
The first 50 or X number of men, who spend at least X, for flowers, for.Take your pick.
1.) Their wife-s, birthday or wedding anniversary.
2.) Or their wife-s birthday
3.) Or their live in significant others birthday. Or to congratulate her, for receiving a promotion. Or for opening her new business or opening a second offline location. Or for successfully launching her online business or service etc.
Don’t Keep Thumbing Your Nose At Potential Untapped Marketing Opportunities! (Or You’ll End Up Choking On Your Major Competitors Smoke!)
4.) Or their daughter(s) birthday, wedding anniversary or whatever important milestone in their lives, he wishes to acknowledge.
5.) Or their female business partner(s) whatever?
6.) Or their Mother-s or Mother in laws blank?
7.) Or their secretaries, birthday or wedding anniversary.Or for “National Secretaries Day.” Or whatever?
8.) Or their daughters recent graduation from blank? Or their recent promotion.
First of all. Look at all of those potential, annual sales, a local, non franchised florist, could be potentially missing out on. Year after year, after year.
You Don’t Initially Have To Go Out And Be In Full Scale Mode Initially!
So for instance. You only initially target the florist-s local men customers, who spend at least X. Or they happen to be professionals, like attorneys, CPA’s, CFP’s, chiropractors, dentist, stock brokers.Mutual or hedge fund managers.Commercial or residential real estate brokers. Successfully commercial real estate leasing brokers.Insurance agents or Insurance agency owners etc.
Or doctors or successful entrepreneurs of all kinds.Who consistently earn, high five, six or seven figures a year incomes etc. In any event. The florist will know how to laser direct your targeted marketing efforts.
You’ll have the florists provide, each of these successful individuals, with, some of your best, market tested, extremely time sensitive discount coupons/gift certificates.
Which automatically allow them, to purchase a pair of your higher end cuff links.Which typically retail for at least $250 dollars.Say what?
But for an extremely limited time. They can purchase them for just $99 dollars.Huh? Plus, simply for for dragging a semi qualified prospect with them, whose at least 18. Before the coupon or gift certificate expires.
They automatically get to purchase, one of your higher end, men-s ties.Which typically retails for at least $150 or X number of dollars.
Think about the buzz, these incredibly simple marketing strategies will have. When it comes to these local men of affluence and influence, helping to aggressively spread the word. Both on and off of social media. Right?
Build It Effectively And Your Profit Seeking Business Or Service Can’t Help But To Consistently Grow!
So stop and think about the chatter. Once these local men of financial means get back to their:
A.) Own place of business.
B.) Or back to the office where they work or manage.( You know they’ll definitely help put the word out.Correct? Absolutely.)
Plus, just for joining your opt in email/mobile marketing list. They automatically get enrolled, in your popular, monthly free drawing. For a chance to win a $3,500 dollar, custom-ed men-s suit.
Who says strategic email marketing is dead? Surely you jest? In any event. Hopefully part one. Has helped you better appreciate, how to successfully scale your business or service. While your major competitors, just continually waste a fortune.Running outrageously expensive, traditional advertising. Any questions?
You Can Definitely Strategically Grow Your Business Or Service! (Whether You Refer To The Process As Scaling Or Not!)
P.S.Now as is customary during this part of our show.Please share your extremely valuable comments (in the comments section below) that you can apply to your business,product or service in the next 30 days or less!
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