How To Strategically Turn Your Lack Of Capital Into An Advantage!
If you had to take a wild guess.Just in the last 90 days or so. How many times, both on or offline, have you heard or read about, some supposedly promising business, shutting down permanently, because of a lack of capital?
A gazillion times at least, correct? There’s definitely no mystery here. On average, according to the experts, who make their living, by knowing and understanding these types of issues. A staggering 82-88%, of all on or offline businesses.(Think on or offline startups here.)
Within the first 60 months, (five years) or less.They’re completely gone.And sadly, even if they somehow manage to barely keep limping along.
The vast majority of them, because they’re simply not aware, of some of the state of the art, cutting edge, proven marketing, promoting and or advertising techniques and or strategies.
Which are readily available to them. They’re basically treading water.Especially when they or you don’t have to.Say what?
Are You Really Gonna Let A So Called Lack Of Capital Stand In The Way Of Your Long Term Profit Earning Potential!
Case in point. When you look around. There are always, some semi cash strapped small business owners, and or service providers.
Who for whatever reasons, not only don’t have enough readily available working capital.But even if they did.They also don’t currently have, nearly enough, market tested, real world marketing and or promotional know how.
In order to successfully get the word out, both on and off of social media, for literally pennies on the dollar.
Which explains why, they’ll constantly waste a fortune, on outrageously expensive, dismally performing, traditional advertising and or promotional campaigns.The really good news is.
They and or their major competitors, definitely don’t have to.
Sadly Far Too Many Aspiring Entrepreneurs Don’t Know How To Strategically Convert Their Lack Of Capital Into A Potential Marketing Advantage!
Case in point. Let’s say, you’re the sole owner, of an extremely popular, single location, retail, designer jewelry outlet.
And your ideal female customer, currently has, a total lifetime customer value metric, of somewhere between $1,200- $9,000 dollars.Give or take, over the next five to seven year period.
And even though this is the case. You’ve definitely had your feel, for those outrageously expensive, dismally performing, local billboard ad campaigns.Right?
Which occasionally generates leads.Which typically tend to cost you, anywhere from $375 – $550 dollars each. Say what? Exactly.
Going forward, you’d much better prefer, to start consistently generating leads, for at least, anywhere in the neighborhood, of 15-$250 dollars each, right?
Stop Letting Your Lack Of Capital Get In The Way Of Consistently Building You Business And Or Service!
Say for example. One day, one of your top producing, female sales reps, stops in to get her hair or nails done.
And as fate would have it. She’s wearing, some of her best, extremely eye catching, diamond studded earrings. Which she of course, was allowed to purchase at your actual hard cost.
With her top performing sales associate discount.Typically, these particular earrings, would normally retail, for at least $550 dollars a pair.Huh? Exactly.
Which clearly explains, why practically everywhere she goes.
At least a few women, (most of whom), are complete strangers.Ask her, what’s the deal.And where or how in the world, can they purchase, a beautiful pair of earrings, similar to hers.
So needless to say. When she sat done in her hair or nail salon stylist-s chair. Sooner or later.
The topic of conversation, turned to her extremely eye catching, diamond studded earrings.Right? You’d better hurry up and know it.
Make Sure You’re Actually Ready For Long Term Success!
So once she relays the fact,both the owner of the hair salon and her staff, are definitely interested, in learning how, they can also, purchase some incredibly great looking bling.
Here’s what you initially propose, to both the owner, and her other five hair stylist.(Including any future hair or nail stylist.)
1.) First: As long, as they all join one of your main, VIP opt in email/mobile marketing list. And remain an active subscriber.Meaning, they at least occasionally open your emails.And click on some of your links.
They qualify, to purchase at least one piece of designer jewelry of their choice, up to $700 (or X) amount of dollars, at your actual cost.Say what?
Give Some Of Your Very Best Prospects And Or Customers Some Reasons To Make Some Noise!
2.) Second: Next, as soon as they drag, at least five, semi qualified guest to your store,(within) one years time. Who are at least 18 years of age. And are not a current subscriber.
They automatically qualify for two, really cool bonus gifts!(You’ll discover one here and the other in just a little bit in part two, okay?)
A.) Bonus mystery gift # one: They automatically qualify for a $50 dollar gift certificate of their choice, to one of the areas top local grocery stores.
Constantly Try And Put Yourself In Position So You Can Constantly Leverage Various Situations!
3.) Third: Whenever you receive an extremely time sensitive email and or test message. To drag, (bring) a friend with you, to the jewelry store, whose at least 18 and not a current subscriber.
You automatically get to enter a raffle, for a chance to purchase, a beautiful diamond studded necklace, which normally retails for at least $1,500 dollars.
But you only pay $100 dollars. Do you think, this simple marketing strategy, will constantly set their social media accounts on fire. You’d better hurry up and know it.
In part two, you’ll definitely discover, the real meat and potatoes of this particular marketing strategy. So please stay tuned until then.
Are You Definitely Starting To Appreciate Why Your Real Challenge May Not Actually Be A Lack Of Capital!
For now, are you starting to appreciate, how and why, a so called lack of capital, really shouldn’t stand in your way? Say yes! Great. See you in just a little bit in part two.
P.S.Now as is customary during this part of our show.Please share your extremely valuable comments (in the comments section below) that you can apply to your business,
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