How To Strategically Recoup Your Previously Spent Advertising Costs! Part Two
(Just Like The Ultimate Insiders Do!)
Hopefully after initially reading and perhaps re-reading part one of this ongoing series. You or your major competitors creative marketing juices are flowing pretty good, correct? And you can also truly appreciate “how to” go about either helping other non-directly competing vendors in your immediate area.
Systematically recoup previously spent advertising costs. Or you see “how” you can apply at least some of these proven marketing strategies and concepts for yourself.
Either way. You realize there is both big monies to be potentially saved or earned, agreed? Very well then ladies & gentlemen. What the heck are you still waiting for? Turn the page and let’s get started.
Who Said The Only Reliable Way To Consistently Generate A Ton Of Bankable Marketing exposure! (Is By Constantly Wasting A Ton Of Money On Outrageously Expensive Traditional Ad Campaigns!)
By the time you or your major competitors finish reading and re-reading both parts of this ongoing series You’ll probably better appreciate ‘how to” help yourself other non directly competing vendors recoup previously spent advertising costs.
Let’s say you or one of your major, (independently owned) retail furniture store competitors. Unfortunately, has decided to renew your outrageously expensive. Dismally performing, local billboard ad campaign.
Which currently drains about $$30,000 dollars a month out of your allocated budget. (Which means ladies & gentlemen, just over the last 36 or X number of months alone. You’ve spent, (more like wasted!) a staggering $720,000 dollars.
On (at best!) some Lukewarm results, agreed? On the other hand. “What” if you or your major competitors at least tested some of the following marketing approaches. First you locate one of your areas top male & female rea estate brokers.
Who specialize in either residential or commercial property sales. And do the same for at least two of your areas top male & female, commission only mortgage/loan brokers.
Strategically Using Your Discounts Can Be Or Quickly Become A Potential Game Changer!
And offer them the extremely limited chance to buy a $10,000 – $15,000 dollar master living room or master bedroom suite at your actual hard cost. Or no more than 20 or X% above your actual hard cost. (Say what?)
And inform the realtors. Each time they sell a house, condo or townhouse etc. Which sells for at least $500,000 dollars. You or your major competitors will provide them with one of best, market tested. Extremely time sensitive, discount coupons.
For them to give to their customer. And as long as the customer joins you or your major competitors opt in email lists. Plus drags a friend with them to your store. Whose at least 18. Before the expiration date expires.
They automatically get to purchase up to $15,000 dollars’ worth of you or your major retail goodies at or no more than 20 or X% above your hard cost.
Who Says The Bulk Of Your Advertising Dollars Have To Be Continuously Wasted On Outrageously Expensive Advertising Campaigns?
And of course, the same proven marketing/promotional strategies will apply to a few of the top local male & female interior designers. And maybe a top local female mom or dad-preneur etc.
And again, you’ll base your marketing generosity. On your idea customers total lifetime customer value metrics. And as previously mentioned in part one. Let’s say your ideal, local professional’s total lifetime customer value metrics.
Give or take. Are somewhere in the neighborhood of $35,000 dollars in overall gross profits. Over the next 5-7 year or X to X period. And you or your major competitors will gross something like 55-65%.
My friend you or your major competitors could easily afford to at least test the following. For all of your customers who are NFL fans. On Super Bowl Sunday. “Why’ not offer them the following choices. You or you major competitors will spring for $300 or X amount of dollars. In either pizza, wings and soda. Or the equivalent in barbecue ribs and side dishes of their choice. This way you know hey have to invite other locals, right? 😀
Entrepreneur Get Creative And Start Blowing Your Major Competitors Away Already!
And for the ladies. Who are either local professionals of some kind in their own right. Or they’re the spouse, live in significant other or girlfriend etc. Why not start things off by sending her. On the very first anniversary of her becoming a favored VIP customer. A box of gourmet chocolates, a 5- or 7-foot teddy bear. Kindly move over Brad Pitt and Denzel Washington! 😀 0
Plus two free passes to get double massages, plus an extremely high-end deluxe manicure. You can bet whoever they drag with them. Will be constantly boasting about you or your major competitors retail store. For years an years to come, agreed?
And for the real estate brokers office. At least once a year. Send their secretaries, or female office managers. Both a dozen roses. Plus allow them to drag whomever with them. To get both a high end massage and extremely high end manicure.
And give the male real estate brokers or male commissioned only mortgage brokers, two free passes to either give to their spouse, live in significant other, girlfriend, mom, daughter or niece(s.) etc.
Of course you or your major competitors get these goodies at actual hard cost or slightly above. but just think about the positive, long-term word of mouth and mouse buzz. You’ll definitely create.
Without wasting another dime, on outrageously expensive, dismally performing, traditional ad campaigns. Hopefully you can now much better appreciate ‘how to” recoup previously spend advertising costs? (Just Like The ultimate insiders do.)
The Ball Is Now Officially In Your Court Ladies And Gentlemen!
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!
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