How To Strategically Recoup Your Previously Spent Advertising Costs!
(Just Like The Ultimate Insiders Do!)
If you or your major competitors ever decide to actually put a pencil to it. (And I sincerely hope you do.) You or they will “discover” an incredibly eye-opening experience. Because when you total even the initial front end, outrageously expensive, traditional advertising costs.
The all too typical business owner, ( small or otherwise), or service provider constantly spends. Just to temporarily get in front of a total untargeted massive audience.
You or your major competitors can begin to offer them some incredibly viable marketing. promoting or even viable advertising alternatives. And potentially save them not only a ton of money going forward. But also share some little known ways of gradually recouping what they’ve already spent. Entrepreneur are these rarely revealed marketing possibilities not interesting?
You’ll Be Amazed What Some Really Simple Advertising Ideas And Strategies Can Do to And For Your Bottom Line!
To initially start things off on the right track. Think about one or more of the major, non franchised furniture or retail appliance store owner(s) in your immediate area. And think about “how” much money they’ve spent over the years on.
Their commercial leases. Their outrageously expensive, traditional advertising costs. Their on or offline, (or both) of their databases.
The ongoing typesetting and printing costs. Any and every time they do a single or doubled sided, snail mail postcard mailing of 5,000 -10,000 pieces or more. And receive the all too typical 1-2% response rates.
Meaning a staggering 98-99% of the recipients don’t ever bother to respond. And yet these profit seeking retailers continue with these same stale and extremely expensive approaches, right? (What’s up with that?)
How To Strategically Recoup Your Previously Spent Advertising Costs!
Instead Of Continuously Wasting A Fortune On Outrageously Expensive Hit And Miss Advertising Campaigns! (At Least Inexpensively Test This Type Of Positive Word Of Mouth And Mouse Generating Approach!)
Ladies & gentlemen take a close look at the screenshot image directly above. (And without knowing for sure. Strictly for hypothetical marketing illustration purposes only.) Let’s say that entire Master Livingroom suite typically retails for at least $8,500 or X number of dollars.
But the retailers actual hard cost are usually half or a slightly less. Entrepreneur over the long haul. Which direction do you think the retail furniture stores profits will go? If they (or you!) were to target local professionals. like dr.’s, lawyers, nurses, CPA’s, CFP’s, chiropractors.
Successful, work from home mom & dad – preneurs and dentists etc.
And they (or you!) sold at least 50-75 individuals or couples per year. Those same master living room or master bedroom suites at either their actual hard cost. (Provided these customers joined and remained active on their opt in email lists. 😀 )
Or just 25 or X% above their actual costs. If for whatever reasons, they decide not to join their online database. Do you think they’ll be doing any bragging, from time to time? (Would you? 🙂
And do you think they’ll be inviting their besties, neighbors, siblings, colleagues, co-workers or in-laws over for dinner or Super Bowl parties more often?
Hopefully You Can See And Appreciate How From All Of These Awesome Sources Of Positive Word Of Mouth And Mouse Providers! ( A Literal Ton Of New And Ongoing Business Will Continuously Flow!)
Of course, you or your major competitors will definitely need to at least have a basic understanding of your ideal customers, total lifetime customer value metrics. This way, unlike the vast majority of your major competitors.
You don’t quickly or ultimately get upside down. Trying to generate your all important first time customer(s.) Let’s say you or your major competitors run your ideal customers total lifetime customer value metrics for local professionals only!
And you or they “discover.” Give or take over the next 5-7 years. Your ideal professional customer. Between “what” they’ll typically spend with you. Plus all of their ongoing referrals. And their 1-4 major purchases for. Their besties, siblings, in-laws, colleagues, co-workers or kids etc.
They pencil out at a staggering $35,000 or X number of dollars. And you or your major competitors net 55-65%. (Not too shabby, correct? 😀 ) My friend every year at both Thanksgiving, Xmas and New Years. (In the United States anyway!)
You or your major competitors could easily afford to send them a high end bottle of either after dinner wine or a rally nice mid or high-level bottle of champagne. Could you not?
And of course, you’ll get them at the vendors actual hard cost or just above, right? 😎 My friend are you starting to appreciate “how” you or your major competitors can systematically help, local non directly competing vendors recoup their previously spent advertising costs?
The Money You Help Them Save Can Easily Be Used To Invest Back In Their Business Or Service! (Plus Compensate You And I As Well!)
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!
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Extremely important note: And if by chance, you happen to know any of the lesser known podcasters,(or radio show host) who also target small business owners, service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly to me or vice versa! Thanks!
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(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on marketing your small business or service. I Recently appeared on.)
(And speaking of you consistently generating some type of reliable passive income. This may just be what you need right now. Click the link to “discover” the real secret of the ultimate insiders.)
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And help you master your effective communication in marketing skills.(No matter what your particular niche market is.) It’s a $97 dollar value and it’s FREE! Please note some links on this page are affiliate
