How To Strategically Profit Long Term From Some Really Cheap Advertising Ideas! Part Two
Now that you’ve had a chance to read part one of this ongoing series. The more you think about and stop and really consider, your potential marketing/promotional alternatives.
Can you really argue against, establishing and routinely benefiting from, some really cheap advertising ideas and or strategies? Let’s hope not.
Because make no mistake.Your traditional advertising or traditional marketing approaches, are not only outrageously expensive.
But in the end,more times than not. All you or your major competitors, ultimately succeed in doing, is temporarily getting your company or services name, in front of a mass, un-targeted audience, for a brief moment.
And long before the general public, ever decides to focus in on your specific message. You like a staggering 99% of your major competitors, run out of allocated promotional/advertising funds.Sound all too frighteningly familiar? It definitely should.
On the other hand.Through the strategic and (at timer), tactical use, (over and over again), of some really cheap advertising ideas and or strategies.
You can not only get direct access, to brand new, potential first time customers. But by extension, repeat long term customers as well. For a fraction of the normal front end cost.Take a look and see for yourself…
Who Says You Can’t Create Some Reliable Income Streams initially From Some really Cheap Advertising Ideas And Or Strategies!
Case in point.As you recall in part one.Your single location, non franchised, family orientated bakery.
Has decided, there is absolutely no reason on why, you shouldn’t consistently benefit, from some really cheap advertising ideas and or tactics, correct? Absolutely.
Which is why, since one of your full time associates/employees, already has an established relationship, with the day care owners, where their small child currently attends.
One day, (seemingly out of the blue), your employee calls the owners up, and asks what is the businesses annual anniversary date? The primary reason being, your bakery, (ahead of your major competitors) would like to, (from this day forward), start providing the owners, with X dollars worth of goodies of their choice.Say at least $50 dollars to being with.
Obviously for their benefit as well as for the benefit of their current, future and past employees and or customers etc.
Meaning, the exposure, of allowing them to share one of the cakes you provide, pastries, cookies and extremely great tasting tea or coffee etc. But here’s the all important marketing twist.
In exchange for you footing 100% of the bill. All you ask in return, is for the day care owners, to periodically include, as an insert, in their customers enveloped mail.
One of your best, market tested, extremely time sensitive, one or two sided flyers.
(BTW,you’ll discover ‘how to’ get, one of your top, non directly competing JV (joint venture) partners, to foot anywhere from 50-150% of the bill, later on in the series, okay?) Say what?
So Who Else Definitely Wants To Discover How To Increase Referrals For Literally Pennies On The Dollar!
Case in point. Both the owner(s) of the day care, their employees, both current and future.As well as all of their current and future vendors.Individually, they all have annual birthdays, do they not? For sure.
And some of them, also have annual wedding anniversaries, do they not? Of course. And some of them have kids, siblings or in laws, with all of the aforementioned situations associated with them as well, correct? No doubt.This being the case.
Any idea, where at least some of them, ought to be routinely getting, their extremely great tasting bakery goodies from.You so get that right. Which is why.You will create, some two sided index cards, which these potential first time customers, will bring to your bakery shop.
And when do, you’ll have them laminated so they’ll last.And (get this!), you or your major competitors,will basically have two types of, two sided, laminated index cards.Say what?
(Extremely important note: Just depending on which laminated index card option they choose, will offer you tremendous insights, into the type of potential long term customer or client they will be or become.)
1.) Potential two sided index card # one: The first basic option, is to decide to just purchase an annually renewable card.So that right before their anniversary date rolls around.
They’ll come in, and pay the annual renewable fee of just $7 dollars per year. And for doing so, each time they come in, flash their annually renewable card. They automatically save 15% off any order over $20 dollars and 10% off any order under $20 dollars.
They automatically get a free Xtra large beverage of their choice, on either their birthday and wedding anniversary.
Who Says Strategically Building A Potentially Profitable Word Of Mouth And Mouse Army Of Goodwill Ambassadors Is Just Too Darn Expensive And Time Consuming!
Of course, some of these extremely loyal customers, will definitely decide to go for option number two. Which is, a one time payment of just $20 dollars or X. And you simply write ‘lifetime membership’ on the front of the two sided index card, before you laminated it. And here’s the benefits, of being a ‘lifetime’ member
2.) Potential two sided index card # two: They get all of the benefits, the annually renewable card holder gets.
Plus, for every order over $20 dollars, you automatically save 25% off. And 15% off any order under $20 dollars. Plus, any order over $50 dollars, you automatically get 30% off.
And on your birthday and wedding anniversary, you also get a free Xtra large beverage of your choice.Plus, you get to buy a dozen of anything, at the bakers actual cost.Say what? That’s correct.
Because think about it. At best, you’re only doing this at most, twice per year, per your most loyal customers, right? Once on their birthday and once on their wedding anniversary.
It’s Definitely Not About Selling Something Relatively Cheap To Any Potential First Time Customer Once!
But think about the long term, residual, positive word of mouth and mouse buzz, this incredibly simple, and relatively inexpensive marketing strategy will have.In terms of other locals, who aren’t current customers yet.
What do you think, at least some of them, will definitely want to do? And they will not only become, potential first time customers, but possibly repeat, long term customers, for literally pennies on the dollar!Bingo!
So hopefully, even before getting into even more creative marketing meat in part three.
You now have a much better idea, of how and why, you simply can no longer afford, to ignore, some really cheap advertising ideas and or tactics.Don’t you agree?
Start Bridging The Marketing Gap Between Your Potentially Most Profitable Long Term repeat Customers Or Clients!
P.S.Now as is customary during this part of our show.Please share your extremely valuable comments (in the comments section below) that you can apply to your business,product or service in the next 30 days or less!
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And they’re pro-actively looking for potential guest speakers.Please don’t hesitate to-either- pass their name and contact information directly to me or vice versa!Thanks!
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