How To Strategically Profit Long Term From Some Really Cheap Advertising Ideas! Part Three
So there’s absolutely no question about it, you’re definitely working extremely hard, to grow your business or service,correct? But the $64,000 dollar question begs asking. Are you working extremely hard, in or on your business or service?
If you answered yes.Meaning, from your current marketing/promotional point of view, you’re definitely working extremely hard on steadily growing your business or service.
But for whatever reasons, to date, you still haven’t fully embraced, any type market tested, really cheap advertising ideas and or tactics.
Then sadly, more than likely. You’re definitely, probably working extremely hard.But for the most part, you’re working in, but not necessarily on steadily growing your business.
Which readily explains why the collective efforts of you and any and all of your current or future staff.Haven’t quite converted, at least some of the components of the business or service.
Into some income or equity generating assets and or resources.And as a direct result, you and some of your major competitors, will almost alwasys, work far harder and longer in the business or service, than it can ever possibly work for you.
Perhaps part three on this ongoing series, will help you accomplish that extremely worthy goal.
Why In The World Shouldn’t You Build A Marketing Funnel Which Works Harder For You Than You Work On Building It!
Case in point.Remember in both parts one & two.Your single location, non franchised bakery, decided you would strategically leverage, the previously established, ongoing relationship, one of your full time employees, currently has with the day care owners, where the kids currently attend.
One of the potential long term marketing strategies, you will at least attempt.In order to consistently generate, some direct exposure, to some potential, long term repeat customers.For a fraction of the traditional front end cost.
First of all, you will gladly provide both owner(s) of the day care, and all of their current or future staff members.
With special, two sided, laminated index cards. And on both their wedding or birthday, they automatically get a free Xtra large beverage of their choice.And once every six months, (or) twice a year.
They get to purchase a dozen of anything, at your actual hard cost.Say what? Exactly.
Remember, and think long term here.Some of these really cheap advertising ideas or strategies.Are not necessarily being implemented, so you can profit on the initial front end of your sales funnel. No way.
Instead, the reason for your generosity, towards, some of your best, long term, repeat customers. Is so they will constantly spread the positive, viral word of mouth and mouse buzz.
Both among their professional and personal inner circles. And as a direct result, these really cheap advertising ideas and or strategies.Will initially cause you or your major competitors, to create, both some initial first time customers and ultimately, a certain percentage of those, will also convert, into some long term, repeat customers.
Who will not only steadily spend a ton of money, but they’ll constantly refer you,(or your major competitors), brand new first time customers, for literally pennies on the dollar.
Are You Finally Starting To Appreciate How Some Really Cheap Advertising Ideas And Or Tactics Can Definitely Lead To Multiple Streams Of Income!
Case in point. You also allow, both the owner(s) of the day care and their current and future staff members, to come in on, your traditionally slowest days of the week. Provided they flash, their two sided, laminated index cards.
And on those two slowest, (or X number) of days of the week.
They get to purchase, an Xtra large beverage of their choice, and instead of paying, the normal retail rate of $4.79 or X. The pay just $1.79 for life! Say what? Exactly.
Meaning, whether they stop working for the day care or not. Those benefits (perks!) will remain grand fathered in. This way, should they start working elsewhere in your city/town. Guess what? They keep singing your bakeries praises, both on and off of social media.Right? No doubt.
Think about it.If you received some really cool perks, because you happen to work for a specific company.Then you switched jobs. How many people, (potential first time customers) would you constantly tell, if your perks were grand fathered in for life! Bingo!
Once again, this is why, all serious, profit seeking entrepreneurs, have to at least partially understand or appreciate, their ideal customers, total lifetime customer value metrics.Don’t you agree?
Doesn’t It Just Make Far More Sense To Start Developing Multiple Streams Of Income Producing Opportunities!
Here’s another way, you can and definitely should do, in order to create multiple streams of income for your bakery.First, each month, you will have the owner(s) of the bakery, to place all of the kids first & last name into a rather large bowl.
And each month, a different parent gets to reach into the bowl, and draw out one name.And whichever kids name gets drawn. You will sponsor a party, for the kid.
And of course, you’ll supply the cake, and other great tasting deserts.And the kid and the parent(s), get to invite up to 15 other local kids and or parents.Up to age X.
And you’ll also provide, one of the areas most popular, local magicians.As you recall, in part two.You were informed, you can and definitely should, seriously consider having some of your top, JV (joint venture) partners to help finance, anywhere from 50-150% of your marketing and or promotional cost, correct?
Here’s one (strictly) hypothetical marketing example. For marketing illustration purposes only. Let’s say, one of your top, local JV partners, is a single location, non franchised, retail appliance retailer.
And to date, their ideal customer, has a total lifetime customer value metric, of somewhere between, $3,500- $11,000 dollars, over the next five to seven years.
Whose Says You’re Not ready To Start Consistently Generating Some Bank Account Filling Marketing Leverage!
This being the case.They’re more than happy to finance 100% of the front end cost, to pay for a room, for a maximum of 6-8 hours, at a local, family orientated, family style restaurant.
Also pay an extremely popular, local family orientated magician, to perform for kids, up to a maximum age of X. Plus, spring for the actual cost, for your bakery to supply, both the kids cake. And some cookies or cup cakes etc.
And because, both you and the retail appliance retailer, both have a sort of JV arrangement, with a few, local, non franchised pizza shop owners.
The retail appliance center owner(s), are more than happy to spring for X number of cheese pizza, barbecue wings and soda and icre cream! Because you know, the pictures and videos, will be constantly posted, all over social media, correct? Absolutely.
And here’s the really cool part.Because the retail appliance center owner(s), are extremely marketing savvy as well.
At each one of these monthly birthday parties.Guess what? they will have (sponsor) their soon to be, extremely popular, on the spot raffles.Huh? Please stay tuned, for all the exciting details.
For now, can you much better appreciate, how and why, you most definitely can and should, strategically profit long term, from some really cheap advertising ideas and or strategies? Say yes!
Can You Think Of Valid Reason Why You Shouldn’t Start Building Your Potentially Profitable Word Of Mouth And Mouse Army Right Now!
P.S.Now as is customary during this part of our show.Please share your extremely valuable comments (in the comments section below) that you can apply to your business,product or service in the next 30 days or less!
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