How long has it actually been, since you’ve had a semi successful, advertising, marketing and or promotional campaign?
And since you’re steadily investing your extremely hard earned money.
Are you doing any and every thing you possibly can, to try and maximize your long term gross front or back end profits? Good answer.
And while you’re considering, which paid promotional marketing strategy and or tactic, to possibly, A/B split test next.
Hopefully you fully realize and appreciate, one of your most viable alternatives,(no matter how under utilized it currently is), is successfully utilizing, some type of really cheap advertising ideas and or strategies.
In fact, as you begin to explore the tons of untapped marketing possibilities.
You’ll quickly begin to discover, how many potential marketing and or promotional options, you truly have available to you.
And how unlike your major competitors, you don’t have to constantly be at the mercy of your local economies ups and downs or your bankers semi rigid lending policies.
Instead, you can become extremely pro-active, and start creating and or perpetuating the success of your entrepreneurial venture.And it can and should be fueled, by your cutting edge marketing strategies and or tactics. Sound like a plan or what?
Isn’t It Time You Consistently Applied Some Fresh Marketing Ideas And Or Strategies!
So here’s how you currently market or promote your single location, non franchised, family orientated bakery business.It typically starts with those 12-14 hours day, correct?
And even though, your most loyal customers, constantly sing your praises, high and low. Especially on social media.And you definitely generate more than your fair share, of positive word of mouth and mouse buzz.
To date, while certainly, those various resources, definitely help you generate a few additional, front end sales and create some first time customers.
For the most part. The sales are sporadic at best. And you simply can’t try build a reliable cash flow around, periodic word of mouth sales.
On the flip side however, you can most certainly start building, various lead generating strategies, around compelling, potential first time customers. In order to get them try you out, for virtually pennies on the dollar.
Now That You know What Drives Profitability! (What’s Next?)
Remember, your ultimate goal, is to find (or if necessary), create, some type of proven process, which allow you to let the numbers, work for not against you.
Say for example. Typically, if ten brand new, first time customers, sample some of your extremely great tasting gourmet style pastries.Normally, at least four of them, or 40% of them. Will become, long term repeat customers.
And start not only purchasing far more often. But they’ll also spend a little more money each visit, and they also purchase more often for co-workers, their kids, spouses and or live in significant others etc.
They’ll also purchase more often for their parent(s), siblings, closest friends and or respected associates etc.If you were to start systematically computing, your ideal customers, total lifetime customer value metrics.
You’ll quickly discover, why it definitely makes tons of marketing sense, for you to strategically do the following.With as many, non directly competing vendors as possible.
So Why Haven’t Developed A Customized Sales Funnel Which Works For You 24/7!
Case in point. Since two of your current, part time employees, pay for day care, for their kids. You ask them to ask the day care owners, if they’d be interested, in a potential joint venture (JV) type of marketing arrangement.
If they will periodically pass out, some of your best, market tested, discount coupons, to their current, past and future customers. 95% of whom, are local moms with kids in a certain age range.Correct?
You will gladly allow, (both) the owners of the day care, and their current and future employees, to receive compelling enough lifetime discount incentives.
Which will definitely cause them, to constantly share their extremely good fortune, with their friends, family members, co-workers and or neighbors etc.Don’t you agree?
And keep in mine, all along the way, there will weddings,anniversaries, birthdays, graduations from HS, college,cosmetology, law or dental school etc.And lots of pictures and video footage posted all over social media, correct?
And guess whose great tasting goodies, they’ll be bragging about, on these videos and images. That’s right.In part two, you’ll discover at least three more, battlefield tested ways, to profit from some really cheap advertising ideas. Sound good?
Put The Long Term Profit Generating Potential Of Marketing Leverage To Work For You Right Now!
P.S.Now as is customary during this part of our show.Please share your extremely valuable comments (in the comments section below) that you can apply to your business,product or service in the next 30 days or less!
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Extremely important note:And if by chance, you happen to know any of the lesser known podcasters,
who also target,small business owners,service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers.Please don’t hesitate to-either- pass their name and contact information directly
to me or vice versa!Thanks!
And be sure you grab your explosive free 22 step small business marketing idea kit series,because it will help you increase your gross profits by as much as 25% in the next 90 days or less.
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.) It’s a $97 dollar value and it’s free!