How To Strategically Create Visibility In Business And Scale It!Part Two
So hopefully as you previously discovered in part one. In terms of you uncovering some proven, low cost ways, to create visibility in business.(Yours or whomever.)
It really has very little to do with, whether or not, you have deep corporate pockets, right? Thank goodness.
Instead, as you and I both, continually hone your various marketing and or promotional skills.
And you further develop your current and future marketing perspective. And of course continue to (both) invest in your own personal development, as well as your ongoing marketing/promotional education etc.
It won’t be along at all, before you’ll start constantly discovering, some much improved ways, to create visibility in business. Just like the ultimate insiders do. Sound like a plan or what?
So What Profit Serious Seeking Entrepreneur Doesn’t Want Access To A Proven Business Scaling Strategy!
As you recall in part one. The single location, retail jeweler, (along with) far too many of their major competitors, are simply blowing a fortune, month after month, after month.
And they’re voluntarily doing so, using outrageously expensive, dismally performing, local billboard ad campaigns.
And once they actually do the math, they’ll discover, for their $3,600 dollar a month investment. What few semi qualified leads, which are generated, they’re paying anywhere from $450 – $600 dollars per lead. Say what? Exactly.
On the other hand, watch what systematically starts to happen, when the retail jeweler, starts consistently utilizing some extremely low cost, high powered direct marketing strategies and or tactics.
In order to create higher visibility in business.
Just In Case You Don’t Have Personal Access To A Scale Your Business Toolkit!
In terms of the retail jeweler, eagerly wanting to get the word out. Try this incredibly simple, positive, viral word of mouth and mouse generating strategy.
And see ‘how’ often it causes the recipients, to routinely storm their social media accounts, text their neighbors, co -workers, closet siblings and or employees etc. Case in point.
What if the retail jeweler, simply stopped wasting the $3,600 dollars per month. Or the $43,200 dollars per year, on the dismally performing local billboard ad campaign.($3,600 per month x 12 = $43,200 dollars annually.)
And at least tested this battlefield tested marketing strategy instead. Since one of their most popular, extremely eye catching, diamond studded earrings, typically cost $450 dollars a pair.Or X.
You Can And Definitely Should Embrace Some Non Traditional Business Growth Strategies And Or Tactics!
Case in point. Imagine (if you will), for just a second. What do you think, will consistently start happening.
If the jeweler were to take at least 15 pair of those incredibly popular, diamond studded earrings. Which normally retail for $450 dollars a pair.
But since her actual hard cost, is only $200 dollars per pair. Fifteen of them at $200 dollars each. Brings her hard cost to $3,000 dollars, correct?
Give or take, after you figure in the applicable taxes and other mandatory fees and or charges etc. (15 x $200 dollars = $3,000 dollars in actual hard cost.)
So she goes to one of the top, female real estate brokers and or agents in her immediate area. And offers her a pair of these awesome looking earrings, at her actual cost of $200 dollars.
But makes the agent aware, of how she can also get, a great looking, diamond studded necklace, which normally retails for at least $2,500 dollars, for free! Say what?
You Better Believe There Are Some Extremely Logical Reasons For Business Growth!
Basically the jeweler will pay the expenses, for the real estate agent, to host a semi formal catered dinner party event.
And inform the agent, to invite at least 15-20, of the most influential, local, business and or politically associated women she personally knows.
The jeweler will gladly foot the entire bill, for one of the areas top caterers. Plus purchase wine from one of the areas top wine or champagne selling specialist.
And when the mayors wife and one of the areas top CPA’s wife, (and or) live in significant other, asks the real estate broker, where she got those incredibly beautiful, diamond studded earrings.
All the broker has do is, hand them, one of the jewelers, extremely time sensitive, best market tested,two sided index cards.
They Say There Are 4 Stages Of Business Growth! But How Many Do You Actually Need In Order To Move Forward!
Side (A.) invites the recipient, to join the the retail jewelers, VIP opt in email/mobile marketing list. So they will automatically be entered, into their extremely popular, monthly free drawing.
For a chance to win a beautiful, diamond studded necklace, valued at a bare bones minimum of $2,500 dollars.
Side (B.) informs them to bring a friend whose at least 18 with them, and they automatically save up to 50% on any one purchase, up to $750 dollars.
And as long as they’re a VIP subscriber,(once a year), provided they bring a guest whose at least 18 with them to your store.
They can purchase any one piece of jewelry at the jewelers actual cost. Up to $1,200 dollars. Say what?
Who Says Building Momentum Can Only Happen If You Have An Outrageously Large Advertising And Or Promotional Budget!
Let’s say of the 15 local,influential women who attend the party. One of whom is a nurse, at one of the areas premiere heart surgery units.
Let’s say at least seven of them, not only join the jewelers VIP opt in email list. But they also bring (more like) drag, a semi qualified guest with them, to the jewelers store.
Here’s the point. Going forward, these initial seven, local women, of both affluence and influence. Plus the seven guests they initially bought to the the jewelers store.
This Is How To Keep The Momentum Going!
When they go back to their various, (professional) and personal circles of influence, if nothing else.
Wearing a pair of extremely eye catching, diamond studded earrings.Which typically retail for at least $450 dollars.
And they only paid $200 dollars or less. And the real estate agent. Is now routinely showcasing, (not only) an extremely beautiful pair, of diamond studded earrings.
But an even more beautiful, diamond studded necklace they got for (either) at the jewelers actual cost. Or for free!
You know all of these local women-s social media accounts, will constantly be on fire!Correct?
This is just an extremely small sample, of how you, (and or) your major competitors, can create visibility in business and scale it! Any questions?
P.S.Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below) that you can
apply to your business, product or service in the next 30 days or less!
As always, if you got any value out of this post, please share this on your favorite social media sites or tweet this.Thanks!
And if you’re currently registered on Linkedin or twitter,and you’re serious about about doing some type of power networking.Let’s get connected asap!
Extremely important note:And if by chance, you happen to know any of the lesser known podcasters,
who also target,small business owners,service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers.Please don’t hesitate to-either- pass their name and contact information directly
to me or vice versa!Thanks!
And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your gross profits by as much as 25% in the next 90 days or less.
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.)It’s a $97 dollar value and it’s free!
