Let’s be brutally honest here, okay? How often, (if ever!) do you somehow manage, to strategically turn, your various costs of advertising and or promotions, into some type of perpetual profit center? I’m guessing almost never, correct?
In fact, hearing this potential marketing possibility being suggested. Makes you extremely skeptical.Does it not? Fair enough. But rest assured.
What’s really being strongly advocated here.Is nothing more, than a gradual mind shift.
And developing the ability, to not only see, potential new marketing possibilities and or previously untapped opportunities.
But accepting this premise. And going forward, being extremely pro-active about your various marketing and or promotional approaches.But as soon as you start to do so.
You’ll discover a ton of previously untapped, potential marketing solutions. Some of which, (will not only) be far less expensive.
But these non traditional marketing and or promotional alternatives, will consistently deliver and or generate, both initial front and back end profits.
And do so, in cases, for literally years and years to come. Does that sound like the type of market tested plan, you can live with?
So Why Are Most Entrepreneurial Ventures Satisfied To Simply Settle For Mediocre Performing Advertising And Or Promotional Campaigns?
Great question.But they certainly don’t have to.In fact, sadly, far too many, semi cash strapped small business owners or service providers, don’t use, the old ‘two step’ marketing approach.
In their direct selling approaches.Huh? Meaning.You successfully negotiate, any type of potentially profitable (JV) joint venture arrangement of any kind.
You can and definitely should, (at some point), use a market tested, two step, back end marketing approach, to consistently generating your long term profits.
Case in point.Let’s say, your local beverage distributorship, not only sells, promotes, markets and strategically advertises, some of the very best tasting, gourmet coffees, exotic tasting teas, lemonades, cocoas,higher end dinner wines and higher end champagnes as well.
But you’re determined, to get more massive exposure, using some non traditional marketing strategies and or tactics.
Which will consistently put your great tasting beverages, in the hands of, not only your ideal prospects and first time and repeat customers.
But by extension, inexpensively expose you, to both their professional and personal inner circle members, for literally a fraction of the traditional upfront cost.
This Is How The Ultimate Insiders Consistently Build An Incredibly Huge And Loyal Following! (And How You Definitely Can Too!)
Say for ex. One of your top JV partners, is a local moving company. And whenever they do business, during the brutally hot summer months.Guess what? You’ll have the owner(s) of the moving company, ask their customer, if they like, either lemonade or tea?
And if they answer yes to either question.You will provide the moving owners, with extremely time sensitive discount coupons, to give to their customers.
And simply by joining your opt in email/mobile marketing list. They get entered into your free monthly drawing.
For their chance to win, 3 (or X) number of cases, of your extremely great tasting tea or lemonade.And likewise, during the brutally cold winter months.
Your free monthly drawing, will give your subscribers, the chance to win, 3 (or X) number of twenty pound bags, of extremely great tasting, gourmet coffee or cocoa.
And when your moving company JV partner, asks if their customers like coffee or cocoa. Again, they’ll receive, an extremely time sensitive discount coupon from your company.
And just for dragging a friend with them to your store or warehouse. Whose at least 18.
And for joining your list. These prospects/potential first time customers, automatically get to save 40 or X% off their very first or X number of purchases.
Building Your Very Own On Or Offline Database Is Definitely Step One!
Say for example. Since your ideal customer, currently has a total lifetime customer value metric, of somewhere between $450 – $2,500 dollars.Give or take, over the next five to seven years.Give or take.
So why not approach, one of your local, non franchised, retail appliance center, JV partners, with the following proposal. You’ll gladly pay their actual hard cost, for one of their state of the art, higher end barbecue grilles.
The ones which normally retail for at least $1,300 dollars.But whose actual hard cost is just $575 dollars. You pay the $575 or X for it.Then have the retail appliance center, offer it in a free drawing, for the entire summer.
And at the end of the summer season.The appliance dealer reveals, the 1st grand prize winner. But guess what? For an extremely limited time. All of the runner ups.
They get to purchase, a 24 case of your great tasting, exotic ice tea and save 20 or X% off.However, just for dragging a friend with them, to your store or warehouse, before the hand written expiration date on the coupon expires. They automatically get to save 50 or X % off.
Are You Finally Ready To Discover How You Can Convert Advertising Dollars Into Long term Profit Centers!
Plus, they automatically get to purchase, either another 12 case of tea or a 12 case of lemonade, at 50% off. Which means, you know, they’ll not only be constantly texting, posting images and some really cool videos all over social media.
Letting every one know about your great tasting beverages, right? No doubt. Plus, they’ll definitely want to take some to work or their place of business.If they happen to work from home.Or if they happen to own their own business, and their office is elsewhere.
All of this positive, viral word of mouth and mouse buzz.
Will definitely result, in you and or your major competitors, consistently converting the costs of advertising, into some long term profit centers.Don’t you agree?
Isn’t It Past Time You Get Started Right Now!
P.S.Now as is customary during this part of our show.Please share your extremely valuable comments (in the comments section below) that you can apply to your business,product or service in the next 30 days or less!
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