How to see real business opportunities that are right in front of you! Part three
As you previously discovered (earlier) in parts one & two, real business opportunities are quite literally everywhere. Don’t you agree?
That’s not to say (or suggest) that it will not take some serious (consistent effort) to uncover them. But make no mistake about it.
Real business opportunities are literally waiting on you and your savvy marketing team to uncover them.
The remainder of this post is dedicated to bringing to your attention, the type of perpetual untapped goldmine you might be totally ignoring, simply because it doesn’t come with a big neon sign that reads “Real business opportunities” waiting to happen!”
Real Business Opportunities Often Take Less Effort To Get Off the Ground!
(Than Fake Ones Do!)
Picking up where part two about real business opportunities left off. As you recall, the savvy mall owner had a working monthly marketing budget of $10,600 dollars.
And that came by way of 53 of their 119 current tenants in good standing, agreeing to each invest $50 dollars per week, (or just) $200 dollars apiece.
And the local car washer owner (with two) locations, would pass out special VIP discount coupons, (for the next seven business days), for that particular vendor located inside the mall.
May Be It’s Time You Did More Pro-active Power Networking!
And in turn, the mall owner(s) would hire really professional looking hourly employees to stand out in front of the 50 most popular stores within the mall, and pass out special ‘Super saver shopper’ coupons.
And the mall would also strategically place, (at least) ten portable mini booths, on both floors and they would have incredibly big signs that read” Free Drawing For Every Shopper That Spent Over $50 (or X amount of) Dollars Today!”
Are You Starting To See And Appreciate How You Can Systematically Build Some Potentially Profitable Word Of Mouth And Mouse Buzz!
In reality, this would be an in mall mega grab bag, where every shopper with proof (receipts) that total over $50 dollars. They would get a chance to reach into the grab bag and win some really cool instant prizes such as:
A.) Two 25% off universal VIP discount cards, (meaning) these cards can be used at any store located inside the mall, for the next six months. Then they can automatically renew it for just $20 dollars each!
B.) A gas card coupon good for $500 dollars worth of gas! And you can renew it for another $500 dollars, simply by paying just $100 dollars! Payable by cash or credit card.
Do You Really Think Your Best Customers Or Clients Can Resist Some Market tested Ethical Bribes!
C.) Two 75% universal VIP food discount cards, that entitles the card holders to be able to eat at any food provider located inside the mall, and save a whopping 75, (or X%) off the entire bill! No minimum purchases required!
(How fast do you think word will spread on social media alone?)
D.) A $100 dollar a month (universal local grocery store) discount coupon. Meaning- at the beginning of every month, for the next twelve, (or X number of) months!
The holder of this card gets the first $100 dollars knocked off their grocery bill, until it exceeds $100 dollars for that particular month! Then they pay for everything over that amount, just like normal!
However, they also receive two free turkeys or hams’ (their choice), they can come into the local store of their choice (or call ahead.)
And simply flash their special VIP discount coupon card, (or use an appropriate app), and pick up their 25 or X LB turkey or Ham for Thanksgiving and or their 25 LB turkey or ham for Xmas!
Are You Starting To Appreciate Just How Much Room For Your Marketing Creativity There Truly Is!
Think about the incredible (long term), positive word of mouth buzz this will create among these shoppers, as they gleefully brag to (both) their friends, relatives, spouses and or significant others etc.
As well as their respected associates, co – workers and inner circle clicks! Kaboom for sure!
Go ahead and list at least two simple spin off concepts (in the comments section below), that you can apply to your business, products or services in the next 30 days or less!
Real Business Opportunities On Steroids!
But as you also recall from part two. The extremely marketing savvy corporate mall owner(s), also approached two of the top local automotive repair business owners.
Plus a local florist, to actively participate in their cross promotion venture, did they not? Here’s why.
And since all three of those savvy, non directly competing, local entrepreneurs recognize real business opportunities, when they see it!
They each readily agree to contribute the same $200 dollars a month apiece, to be an extremely active participant in this powerful cross promotion marketing strategy. Watch what happens next.
That means the corporate mall owner(s), now have an additional $600 dollars per month in cash, or $7,200 dollars more per year, to actively promote their tenants! Right?
And here’s just a small sneak peek at some of the simply outrageous things they’ll be doing, to create some serious word of mouth advertising!
Look For Some Battle Tested Ways To Ethically Bribe Your Best Customers Or Clients!
First.) They will create some really cool VIP ‘first time new customers only” super discount coupons, that both of the local auto repair business owners, can give to the local car washer owner.
And this will entitle one of the car washer owners customer every week, to win their next three tuneups for just $37 dollars! In other words, the recipient will save a whopping 77 (or X% off) the normal retail value!
Second.) Any time a female driver (at least) 18 and over comes through the car wash, they’ll automatically get a chance to be entered into a free weekly drawing to receive a dozen roses, a gourmet box of chocolates and a five foot teddy bear, delivered to either their own place of business, and or their job!
That’s a $127 dollar value! (And they’ll also be given 25 special market tested lead capture page style business cards, so the florist can begin building their very own list from their state of the art WordPress blog.
As You Become A Better More Efficient Marketer Your Long Term Profits Will Definitely Continue To Grow As Well!
Plus, once per week, one of the paying customers of the car wash will win two free 12 inch cheese pizzas and two large sodas, delivered to their job or place of business!
(Along with 25 special lead capture page (style) business cards, so (at least) 25 people can join the the mall owners list!)
Third.) Every guy over 18, that comes through the car wash, especially those that are wearing a wedding band (and ) engagement ring.
They’ll get a chance to be entered into a weekly free drawing, for a chance to send the woman of their choice, the exact same $127 dollar value mentioned previously.
So Why Aren’t You Currently Going Above And Beyond For Your Customers Or Clients!
(Of course, the florist will also attempt to enroll them into their VIP club!
Where they simply pay a yearly fee and on Valentines Day, Xmas, and their Wedding Anniversary.
And their significant others birthday, they’ll get a dozen roses, card and a gourmet box of chocolates, automatically sent to whatever address they provide.
All for one annual fee! Meanwhile, every time consumers show up at the mall, they’ll get some of these special VIP discount coupons placed on their vehicles.
Are You Sure Some Strategic Cross Promoting Won’t Make A Difference To Your Bottom Line!
And in turn, every time a paying customer comes through the local car wash, they’ll be pointed back to one of the participating vendors, located in the mall! Win/win!
Hopefully, you can clearly see how all this proactive cross promotional marketing activity, will lead to some serious real business opportunities, that might not otherwise surface!
As always, if you got any value out of this post, please Google Plus or tweet this. Thanks!
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