(Even Though They Might Not Be So Obvious!)
Have you ever noticed how (once they’re) revealed, real business opportunities really pretty obvious, even though they rarely start out that way.
Case in point: as you read about three of the top marketers around, notice how after the simplicity of their marketing genius is revealed, you sort of say to yourself, “why didn’t I think of that?”
Because, now that their marketing tactics are being revealed, the simplicity seems obvious. Lots of times, real business opportunities, are often hidden just below the surface of any given potential marketing situation.
And you have to start developing an acute marketing mind set, which simply means you have to be able to see past your immediate business surroundings, and instead envision your ultimate end results.
And your fully developed ‘marketing mind set’ will deliver the rest.
How To See Real Business Opportunities That Are Right In Front Of You!
Some of you may or may not recognize the name Fran Tarkenton. He played 18 brilliant seasons in the NFL and now he’s a “hall of fame inductee. Shortly after he retired, Fran began frequently criss crossing the country as a sales rep/consultant. and he practically lived on airplanes.
One day while reviewing his notes on board a plane, before heading to his next corporate board meeting, he noticed the empty pouches on the back of each seat, and he had an ‘aha moment.”
Fran decided to approach the airlines about selling advertising space, by allowing some of the corporations that he was representing, pay a rather sizable sum to simply place their brochures inside those empty pouches.
Of course it sounds pretty obvious now, but up until Fran’s brain storm, no one had saw that strategic possibility. The net result is, Fran’s little master marketing stroke of genius, netted him and all the companies he went on to represent, literally millions of dollars!
You might say the moral of this powerful true story is, “you never know just how valuable an empty pouch might be!
Real Business Opportunities Don’t Always Come Knocking On Your Front Door!
This next example comes from one of my personal marketing mentors. The one and only Mr.Larry Beacham (aka) The Stone cold Millionaire! And in case you didn’t know, Larry specializes in teaching newbies (with no previous online experience) how to make quick money working from home! Working part time, using the Internet. No chasing friends or family, no recruiting, no MLM!
Google him, Larry has a very interesting “rags to riches” type of story. But here’s the point; back when Larry was first getting started he needed a really cool high perceived valuable product, to use a in special creative raffle marketing concept.
He guaranteed every person that bought a $20 dollar raffle ticket, the opportunity to win $97 dollar information product. And the eventual raffle winner, would not only win the $97 dollar info product, but they’d also get their $20 dollars refunded too!
At the time of this creative marketing concept, Larry didn’t actually have any physical info products of his own, that he could offer to his list at that price.So he reached out to one of his own personal mentors, that did have a really popular $97 dollar info product.
And Larry paid his mentor (get this) for an extremely time sensitive (license) to sell as many of his mentors $97 dollar info product, as he could within that time frame. It cost him $500 up front, but he tripled his investment!
Real Business Opportunities That Have Stood The Test of Time!
This final example of real business opportunities, weren’t always so obvious, comes from one of the “Grand fathers on Internet marketing. That would be Mr. Mark Joyner. Mark has literally done it all online. But one of his most famous “think outside the box’ marketing ploys, that practically every six, seven & eight figure earners routinely use.
Mark pioneered adding his affiliate links to various joint venture partners ‘thank you” pages! Where he’d have their subscribers download his lead generating freebie.
And over time he built an enormous opt in subscriber list, that at it’s height, exceeded one million opt in subscribers! All because he saw the previously untapped marketing opportunity of adding his banner ad (or) affiliate link to his JV partners “thank you” pages!
This incredibly powerful examples, just go to show, that you never really know, where you’ll uncover (and discover) real business opportunities!
List at least two simple spin off concepts (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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