How To Scale Your Business Even When You’re Not Starting Out With A Huge Customer Base!
After you run a series of paid advertisements and or promotions. And for any number of reasons, they simply haven’t worked.
Or at least, not to the extent you were anticipating.
Is it reasonable for you to speculate, how to scale your business or service? Especially if you’re not starting out with a huge existing customer base.
And to this point, most if not all, of your past and current marketing efforts, have helped you work much harder in, but not necessarily on growing your business or service.Right?
And as a direct result.Even though you have existing and former customers, which you can and definitely should be pro-actively marketing and promoting to.on the regular.
For the most part, your business or service, really hasn’t had a chance to flourish and steadily grow, the way it can or would.If you were constantly implementing, some proven marketing strategies and or tactics.
And putting in place, both short and long term promotional strategies, which will will not only kick start your initial growth.But do so, for literally pennies on the dollar.
Isn’t It time You Started Consistently Implementing Some Proven Business Growth Strategies!
Clearly, lots of small businesses and resource challenged service providers, especially semi cash strapped startups, start out, without lots of existing customers and or clients, correct? No doubt.Sadly, most of the small businesses or services, who do so, without major corporate backing of some kind.
They seem to just barely get by.Or the owners get both financially and emotionally overwhelmed, and sooner or later.
Being financially upside down in their business or service, causes them to ultimately have to shut their doors.Clearly. this doesn’t always, automatically have to be the case,correct?
Especially when you and I, can learn how to scale your business or service.Basically by strategically leveraging, your current assets and or resources.Take the following hypothetical marketing examples.
Which should definitely, help jump start your natural, creative marketing juices.Sadly, far too many, aspiring entrepreneurs, simply do not place enough real emphasis, on their non tangible assets and or resources.Huh?
Because doing so, strategically opens up a world of previously untapped marketing opportunities and or practical possibilities.
This Is Why You Need To Constantly Develop Your Various Entrepreneurial Skills And Talents!
Case in point.Even though your retail appliance center, currently only has one location.And just because, it’s non franchised, and you don’t have any major corporate backing whatsoever.And truth told.
The odds are definitely not good, of any reputable angel investors, stepping up any time soon, to provide some much needed advertising and or promotional capital.And let’s not forget.Your current customer base, nor is your current, offline database exactly huge.Right?
Who says, you can’t discover how to scale your business and or service, in spite of these initial challenges.Truthfully.
With the right, local influential men & women, constantly singing your praises, both high & low.And both on and off of social media.
You can and definitely will make a go of things.As you’re about to discover.
In fact, luckily for you.A ton of your local, non directly competing vendors, simply don’t currently have, the same level of understanding.Of how to successfully implement, some proven, low hanging fruit marketing strategies and or tactics.
The way you and your extremely savvy marketing/promotional team does.As you’rte about to discover.
This Is How The Right Types Of Direct Marketing Strategies And Or Tactics Help You Or Your Major Competitors Scale For A Fraction Of The Traditional Cost!
One of the primary reasons, you’ll be able to consistently and dramatically increase, your positive word of mouth and mouse buzz.For a fraction of the traditional cost.
Is because of your ongoing understanding, of your ideal customers, total lifetime customer value metrics.Your ideal customer, (especially the men), is easily, somewhere in the neighborhood of $650- $7,500 dollars.
Give or take over the next five to seven year year period.This being the case.Since one of your top level senior executives, loves to rent a nice boat on the weekends, at least once each summer. And invite several friends and family members, to hang out with he and his wife/live in significant other.
And since he does this, usually during the brutally hot summer months.And always has the refrigerator stocked with tons of ice cold beverages.And they grill and have a truly great time.
And because both he and his spouse, always return, with tons of images and great video footage, which they eagerly post all over social media. This entire festive process, gets your creative marketing juices flowing.
Thank Goodness Some Really Simple Promotional Ideas Or tactics Never Ever Go Out Of Style!
You reach out to one of the most popular, boat sales and rental service owners, in your entire area.And here’s what you initially propose, to help both of you, generate some additional front and back end revenue.For literally pennies on the dollar.
First, you’ll allow both owner(s) and all of their employees, who join your opt in email/mobile marketing list and drag a friend with them to your store, whose at least 18.
Before the hand written expiration date on your extremely time sensitive discount coupon expires.They get to purchase any one item, up to $1,500 dollars and purchase it at your actual hard cost.
Or they can decide, for whatever reasons, to come alone, still join your list, and save 20% off any one item, up to $500 dollars.Or they can decide, to come alone, not join your list and save 10% off any one item, up to $250 dollars.
The items you allow them to purchase, will be scheduled closeout or over stock items.The general public and your non subscribers, have no clue, this inventory even exists.
The Right Type Of Marketing Funnel Will Definitely Lead To A Ton Of New Business!
The main purpose of this particular, positive word of mouth and mouse generating strategy. Is for the boat sales & rental owner(s) and their staff.
To immediately spread the word, among the other vendors on this strip, plus, obviously among their friends, family and neighbors.In part two, you’re going to discover the other remaining legs of this multi pronged marketing strategy,okay? See you in just a little in part two.
But for now, hopefully you’re starting to better appreciate, how to scale your business, even if you’re not starting out, with a huge existing customer base.
This Is Why the Methods Of Promotions Definitely Matter!
P.S.Now as is customary during this part of our show.Please share your extremely valuable comments (in the comments section below) that you can apply to your business,product or service in the next 30 days or less!
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