Failure to apply these seven proven copy writing tips will cost you a fortune!
Any idea why so many otherwise (serious) cash strapped small business owners start out virtually clueless.
Especially when it comes to ‘how to’ effectively use proven copy writing tips.
In order to avoid creating the all too typical sort of written (on) and offline marketing materials which repel their prospects in droves.
It’s almost as if they specifically took an advanced course in ‘small business copy writing sales kill’.
Who Else Wants To Discover Seven Proven Copy Writing Tips Which Will Definitely Prevent You from Constantly Losing Money!
Because (with) very few exceptions the typical (clueless) small business owner simply has no practical idea how to effectively write so their written marketing mterials attract their very best prospects to them like a magnet.
Which ultimately leads to more sales and less frustration.Thus the reason for this particular post.
(You would also be extremely wise) if you or some of your valued associates started frequently visiting the online small business copy writing resource of resources, this being copyblogger.com.
They help serious small business owners (such as yourself) create copy that is 250-500% more effective for less!) That said.
Introducing The Seven Deadliest Copy Writing Mistakes Small Business Owners Make! (And How To Correct Them!)
Bare in mine, while this particular list only covers seven specific copy writing mistakes, there are a ton more, but these first seven will (not only) get the ball rolling, but (hopefully) prevent you from throwing more money down the wasteful advertising rat hole!
Copy writing mistake # one: Failure to always end your written (on or offline) marketing piece, no matter if it’s your postcard, sales letter and or sales web page etc., with your best market tested P.S!
Because it’s a statistical proven fact, a staggering 95% (or more) of your targeted prospects, as their quickly skimming (our) marketing material(s.). (They’re way too busy to actually read it, so they simply skim it instead.)
They’ll focus first on your main opening headline! And unless that grabs them their gone!
Eighty percent of your ultimate success or failure of your marketing materials (especially) your written marketing material will decided within five seconds or less, based solely on how effective (or not) your opening headline is.
And the next thing the majority of them will do is, quickly skim the other major sub heads, (your main bullet) points and finally they’ll look for your all important P.S!
And if it’s not there, you lose! Get one and start inexpensively testing various benefits, in order to discover which ones your primary target audience prefers best.
You quickly restate one of your major benefits and or reasons (Call to action) in your closing P.S.
Your Semi Cash Strapped Small Business And Or Service Will Definitely Stop Losing As Much Money As You Consistently Improve Your Copies Response Rates!
Copy writing mistake # two: You (or your) competitors spend all this money and or effort to drive targeted traffic to your web site. And offline you spend another misguided fortune using outrageously expensive traditional advertising methods like, TV, radio and local newspapers etc.
And rarely (if ever) does your marketing materials have a crystal clear ‘Call to action!’ Meaning- you don’t give your prospects specific crystal clear instructions like “Be sure to grab your explosive free 22 step small business marketing idea kit.
It’s a $97 dollar value and for an extremely limited time, it’s yours free!”
Don’t ever (wrongly) presume that some how (no matter) how obvious you may think the next logical step is, your prospects will somehow know what to do! Wrong!
It’s your job in the marketing material to tell (instruct) them! Any questions?
Learn To Write Effective Copy For Your Specific Niche Is Your Small Business Equalizer!
Copy writing mistake # three: If ever there was a small business copy writing mistake that killed the goose that laid the profit producing golden eggs. This next one would surely be it.
Writing and producing all of your on and offline marketing materials from the ever repellent I, we, me perspective, instead of from the prospect attractive you or your perspective.
(FYI: Your target audience could care less about your promotions, fancy office equipment, recently promoted associates ets.
Until you connect the dots by explaining to them very simply (how) whatever you have or have done answers their # one burning question. Which is, “What’s i it for me?” And how do they benefit from it?)
That’s all they really care about!
So stop boring them with your useless dribble and writing from the self centered I,we, me perspective and instead (cut to the chase) and answer their # one burning question and start writing from the you/your perspective and you both win!
Turn Your Marketing Materials Into High Powered Client Magnets By Always Writing From Your Prospects Perspective Not Yours!
Copy writing mistake # four: You’re not using bullet-ed list to briefly describe and summarize a few of the major benefits your products or services provides to your prospects.
And try to avoid saying self centered phrase-ology like “we offer five affordable payment plans etc.” Instead try and attract by stating “you can choose from five separate affordable payment plans for your ultimate convenience.” Hopefully you see the difference in tone,correct?
Copy writing mistake # five: Whenever you’re writing rather long copy (such as this post), you need to periodically break your copy up by using attention grabbing (“What’s in it for me?”),main power headlines and sub headlines, so that your copy doesn’t look like one big boring glob of text.
You don’t want your reader to feel like their about to read a science project or term paper! Otherwise they’ll quickly tune you out, and (either) leave your site or simply throw away your offline sales letter! Either way you and possibly your investors lose!Ouch.
Learning To Write Proven Sales Copy Definitely Helps Improve Your Lead Generation Efforts!
Copy writing mistake # six: Whenever possible (meaning) from now on, try to write just like your average prospects talks. That’s not say you want to write in any particular slang, but try and make your writing very conversational in nature and tone.
You don’t want to appear to be too corporate and or out of touch with your prospects.
Write as if the two of you were sitting across a table from one another and write as if you were only writing (talking) to that one person.
Try it, granted (it’s a little) awkward at first, but once you get the hang of it, your copy writing skills (not to mention) your sales results will improve as well.
Copy writing mistake # seven: Anytime, you have a specific figure, date or time that you can use as opposed to simply generalizing, by all means use it!
For ex; if you’re an account and or CPA and you know for a (documented) fact that on average, you typical client saves 21.37% on their federal income taxes when they apply your proven tax reducing strategies.
Then say that as opposed to “you can save over 20% using these five proven tax reducing strategies etc. In other words, whenever you can be specific as opposed to generalizing, be specific!
And watch how these proven copy writing tips, will help take your long term results, to a whole new level or two.
Some Of The Simple ways To Promote Your Business Involves Learning To Write All Types Of Persuasive Copy!
It adds to your credibly big time! Likewise, if you have an opt in for on (either) your web site and or blog.
Don’t ask your online visitors to sign up for your (generic) newsletter, wrong!
Instead address a specific issue and or concern in your free lead generating freebie and watch your opt in rates soar!
Bonus tip: Don’t forget to use your spell checker!
You start strategically applying these (and) other proven copy writing tips and watch your bottom line go north!
Q.) Which of these seven proven copy writing tips will you implement in the next 30 days or less, and why?
As always, if you got any value out of this post, please Google Plus or tweet this. Thanks!
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Because there you’ll learn step by step how to strategically grow your long term profits by at least 25% in the next 90 days or less! It’s a $97 dollar value!
And it’s your free (but) only for an extremely limited time!
