How To Reach The Centers Of Influence In Your Community Without An Appointment!
How cool would it be to be able to consistently reach the centers of influence (COI’s) within your particular niche, or outside for that matter, without having to have appointment! Imagine this ideal situation for a second, there’s this (COI) that just happens come in contact with literally tons of your potential current and future customers or clients!
And they do it everyday! “How” much would it be worth to your bottom line to be able to get direct access to extremely potential source of new business, without having to deal with the traditional gatekeepers!
No worrying about having to send unwanted (and or) unexpected emails and or direct sales letters or unwanted phone calls to try and reach them!
Why Make It Too Hard to Reach Centers Of Influence!
Well, just so you know the COI that you’re trying to reach, are not barricaded in some Ivory tower, surrounded by batteries of press agents and PR personnel! In fact, they are literally the owner and or co- owners of the hair salon located on the top floor of the local mall! Huh?
Don’t underestimate the -small business owner and or service provider- COI”s within your local community, because even though they may not be corporate CEO’s of major Fortune 500 companies, you’d be surprised at “how” much (and just how deep) their real influence goes. For ex: the typical hair salon owner located in a major mall, on average, sees about 5075 paying customers per day!
So let’s use 50 paying customers per day! That means in just six days, they’ll average 300 paying customers per week! (50 x 6 =300) And 300 paying customers per week times 52 weeks per year equals – a staggering 15,600 paying customers per year!
Entrepreneur that’s a lot of influence, wouldn’t you say? And that’s just one rather modest hair salon, located inside one mall!
How The Ultimate Insiders Strategically Tap Into Their Local COI’s Network!
(For Literally Pennies On The Dollar!) (Now It’s Your turn!)
Based on the last incredibly graphic example. Suppose your sub shop or pizza shop or women s fragrance shop is located in the exact same mall. And you’d desperately like to access the hair salon owner(s) 15,600 paying customers! (for literally pennies on the dollar!)
Here’s one incredibly brain dead simple way you could do it! First, before you do anything else! (If you’re not already!), go become a paying customer and see first hand “how” good or bad their service is! If you like the way they do business, then approach the owner(s) about allowing them and their valuable staff to become “lifetime VIP” customers to your store and or service etc!
For ex: you offer the hair salon owner and their staff special laminated VIP discount cards, that they can renew each year for just two dollars! And here’s the way it works, let’s say your sub shop (or pizza shop) has a lunch time special of one large sub and a small soda for just $6.74. With your special VIP laminated (annually renewable) discount card, they can buy anything on your menu for 50% off!
In exchange, they give all their paying customers a special two sided business card, that you’ll have made, that gives the VIP customer’s of blank hair salon, a large beverage of any kind for just $.49 cents! And the back side will say, “new customers only!”
You just want to give them an “Irresistible Offer!” Their customers will come to your shop, especially during the summer, to take advantage of a large ice tea or ice cold large lemonade, that cost VIP customers of blank hair salon just $.49 cents, instead of the normal retail rate of $2.19!
And as soon as they bring the business card to your (pizza shop, sub shop) or whatever your business, you offer them the chance to join your special VIP new customer club!
For just (say) five dollars, you’ll laminate their card right there! And then each time they visit every location you have , they’ll automatically save 20% off! but each time they bring a new first time customer with them, that’s over 18 of course!
They’ll automatically save 35% off their total bill! Entrepreneur, take a look at the math. That hair salon owner (aka) COI, has direct access to 15,600 paying customers, who may or may not ever visit your sub/pizza shop etc!
If just 40% of their 15,600 (yearly) paying customers decide to come to your business for the very first time and then half on them become VIP regulars! Entrepreneur, for literally pennies on the dollar!
Can You Really Calculate The Value of A Really Good COI’s Network!
You just added an additional 3,120 paying customers to your business! For literally pennies on the dollar! Take a look at the math! ( 15,600 x .40% =6,240 brand new first time customers!) ( And .50% of that equals 3,120 steady customers, plus they’ll occasionally bring a friend over 18, to get 35% off their total bill!)
(6,240 x.50% =3,120 steady new paying customers! Plus the occasional referrals!) And keep in mine, that’s only one modestly sized hair salon, located inside one mall! Imagine your numbers, if you get just ten of the non franchised stores located inside the mall to take part in your VIP program! Can you say kaching
That my friend, is just a small sample of “how” and ‘why” you want to strategically work the centers of influence” located within you own community! Any questions?
Please list at least two simple spin off concepts (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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