Discover five little known secrets to power headline writing!
How many times have you heard it said that the difference between a bland headline and a really killer headline is a simple marketing nip and tuck?
It’s true, your power headline writing skills and results will be a direct result of how aggressively and strategically that you, test,test, test.
That’s it. Sadly, most business owners (but) especially struggling cash starved, small business owners never realize that by systematically and inexpensively testing various (on) and offline main power headlines against one another, over time they (and you) will ultimately discover which one produces the most bang for your buck.
Most small business owners are basically clueless about implementing proven small business marketing strategies.
You Should Be Strategically Using In House Free Drawings To Instantly Build Your List…
For ex; suppose you were to snail mail 1,000 offline postcards to your list of customers that entered one of you free drawings (or) they could be on your opt in email list.
And let’s say that a dismal 1.5% of them respond (15 people) (1,000 x .015% = 15 customer responses.) That’s the all too typical industry standard by the way.
And just to further (depress you) let’s say that only three of the fifteen people actually bought anything! Which means 20% of the fifteen that responded to your mailing actually bought something. (3/15 = .20 x 100 = a 20% sales conversion ratio.)
By Inexpensively And Strategically Testing Your Customers Will Tell You Which Benefits And Or Approach They Prefer Best…
Suppose after you do a little strategic and inexpensive testing of various main power headlines, you now email and or snail mail that same 1,000 subscribers. This time you receive a whopping 173 responses.
That equates to a 17.3 % response rate. ( 173/1,000 = .173 x 100 = a 17.3% response rate.) And lets say you get that same 20% sales conversion ratio. Which means that 34.6% (or ) 34 subscribers as a practical matter, actually bought something. (173 x .20% = a 34.6% sales conversion ratio.)
Of course (depending) on what the actual total gross sale amount is, (especially) if you mailed postcards, you’ll need to deduct your gross expenses first. If it’s opt in email/mobile marketing, you just made a whole lot more money!
How To Take Your Best Market Tested Power Headlines To The Next Level…
Here are five incredibly simple ways to add copy writing steroids to your best market tested power headlines, and dramatically increase your results for pennies on the dollar.
1.) Proven copy writing strategy # one: (Of course you gotta test, but often times simply by adding a specific number and or percentage to either your main power headline and or sub headline, you can often convert a good headline into a down right awesome headline.
For ex; Good headline: New Tax Law Helps High Income Earners Save More Money Now!
Stronger headline: New Tax law Helps High Income Earners Save At Least 22.34% More In Federal Income Taxes!
2.) Proven copy writing strategy # two: Another (little known) and rarely used proven copy writing gem, is to add that all important comparison to your main power headline.
For ex; Here’s an okay starting headline: Learn To Speak Russian In Just Ten Short Weeks!
A stronger starting headline might be: Now You Too Can Learn To Speak Fluent Russian Just Like A Native In Just Ten Short Weeks!
Be Sure You Always Sprinkle Your Copy With Proven Copy Writing Tips!
3.) Proven copy writing strategy # three: Whenever possible you should always test by adding a qualifier (directed) towards a specific industry and or target market, to your main power headline and or sub headlines.
For ex: A decent opening headline might be: Introducing Ten Little Known Legal Ways To Dramatically Slash Your Taxes!
A stronger (target specific) opening headline might be: Introducing Ten Little Known Rarely Revealed Legal Ways For Chiropractors To Dramatically Reduce Their Federal Income Taxes By A Bare Bones Minimum of 21.47%!
4.) Proven copy writing strategy # four: Whenever possible (especially) whenever you’re advertising and or marketing your products or services in your offline local market, test localizing your main power headline and or sub headlines.
For ex; A good starting headline could be: How To Make A Full Time Living Even In Today’s Volatile Stock Market!
Developing Effective Headline Writing Skills Will Definitely Last You A lifetime!
A stronger opening headline might be: Read On To Discover The Amazing True Story Of How A Little Known Wisconsin Woman That Used To Be Full Time A Nurse!
(Retired And Now Actually Earns A Comfortable Six Figure Income In Todays’s Volatile Stock Market! ( And She Can Teach You Step By Step How You Can Do it Too!)
5.) Proven copy writing strategy # five: This last mega proven headline writing tip is incredibly powerful, especially when it’s used properly.
(This proven money maker technique) does take a little practice, however, whenever possible, test your main power headlines against one another by either using the paradox or contradiction approach.
For ex; A decent starting headline might be: How To make Big Money In Today’s Depressed Real Estate Market!
A better starting headline might be: How To Make An Absolute Fortune Buying Single Family Homes! (Especially As The Prices Continue To Drop!)
Of course whatever your angle is, you have to be able to back it up or else!
Anyway, you start strategically testing and implementing these five little known, rarely revealed and mega proven headline writing tips and watch your bottom line systematically start to soar!
Q.) Which one of these incredibly simple marketing strategies will you test first in the next 30 days or less and why?
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