So what serious, profit seeking entrepreneurs do you personally know, who isn’t incredibly focused on utilizing some cutting edge growing sales strategies and or tactics?
Especially if it means, they can consistently do so, even during a prolonged, nagging local recession.
Because typically, when a mild or severe recession hits, the vast majority of semi cash strapped small business owners and or service providers, have an overwhelming tendency, to immediately scale back on almost every aspect of their marketing, advertising and promotional costs.
Do they not? And sadly, this is one of the few times, when their customized marketing strategies and or tactics, can truly help distant them from their major competitors.
You’re about to get a ringside seat, of how you and or major competitors can consistently do so.So buckle up.
Why Growing A Direct Sales Business During A Nagging Recession Doesn’t Have To Be Mission Impossible!
Case in point. Let’s say your single location, retail appliance center, (like) your major local competitors, has noticed a slight drop in monthly revenue.
Primarily because, your local economy, simply hasn’t fully recovered from the mild to major recession yet.
And typically, your ideal consumer/customer, would not only be spending a little more on average, but they’d also, be purchasing more often.
This systematic drop in gross front end sales revenue , has caused both you and your top notch marketing team, to take a hard look at some non traditional ways, to increase your bottom line.God for you. 😀
And in doing so, you’ve started to uncover, some very creative, non traditional ways to increase your bottom line.on both the initially front end and, the typically less developed back end of your sales funnel.
How Growing Sales In A Declining Market Can Be A Potential Springboard To Some Untapped Opportunities!
Say for example, rather than keep wasting a ton of your advertising/marketing budget, on those dismally performing, outrageously expensive local billboard ads.
Which typically cost anywhere from $3,500- $5,000 dollars per month. Or more in the larger metropolitan markets. Say what? 😀
Here’s a rather simple, non techie way, for you to not only generate a potential ton of first time customers.
For literally pennies on the dollar. But also help some local charities, with a few of their extremely popular, annual charitable events as well.
Here’s how. You reach out to few of the local charities, you really like and who you’ve helped out with some donations in the past.
Have this charities contact their donor base, and let them know, they can actively participate in an upcoming raffle.
Successfully Growing Your Direct Sales Business Doesn’t Have To Automatically Mean Mountains Of Debt!
You offer the charity, direct access to X% of the proceeds, from the raffling of one of your most expensive grilles.
This one normally retails for over $7,600 dollars! Say what? 😀 And here’s how it works. Every donor who donates at least X amount of dollars.
They get to enter the charities raffle for just $300 dollars. And the ones who donate the next level under.
They can enter the raffle for just $800 dollars. And every under donor under that level, they can enter for just $1,200 dollars or X.
Your Continued Sales Growth And Profitability Don’t Automatically Go Hand In Hand!
The charity announces the grand 1st prize winner on their state of the art WordPress blog and or e-commerce site. And everybody else, gets an extremely time sensitive, brand new first time customer, discount coupon from your store.
And as long as they do two things: they automatically save 50% on their very first purchase, up to a grand total of $1,500 dollars. Or X. Say what?
1.) First: As long as they join your VIP opt in email/mobile marketing list.(And or download you app. 😀 )
They receive an extremely time sensitive discount coupon, email/mobile marketing alert message.
And they can save up to 40% on their next two (or X number) of purchases.
2.) Second: As long as they bring a semi qualified quest with them,whose at least 18.They get to purchase any one item in your store, up to $1,500 (or X dollars) at your actual cost.
Your Sales Growth Rate Doesn’t Have To Be Limited To What Normally Takes Place In Your Industry!
And as long as the charities in question, continually email and or snail mail, at their own expense, some of your very best, market tested offers to their donors and or subscribers.
Your store will gladly donate 5 (or X%) of your gross receipts on the initial front end, to these charities. Nice! 😀
So even though there may be a nagging local recession going on. This is how you, (and or) your major competitors, are systematically leveraging growing sales strategies and or tactics. Just like the ultimate insiders do. Any questions?
P.S.Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below) that you can
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