How To Put Some Of Your Very Best Customer Loyalty Programs On Steroids!
So who doesn’t want, more and more, profitable customers and or clients?
Especially if they gradually or ultimately develop into some long term repeat customers.
Right? Does or would anybody reading this particular blog post, have a problem with an arrangement like that? Me either! 😀
So one of the $64,000 dollar questions becomes, how do you put some of your very best customer loyalty programs on steroids?
Of course there are literally tons and tons of proven ways to do so.However, for the sake of time and space.Let’s have an up close look at a proven instance or two. Shall we?
So How In The World Would You Systematically Put Some Of Your Very Best Customer Loyalty Programs On Marketing Steroids?
Let’s say your senior marketing director for an extremely high end, women’s designer leather handbag and other vital women-s accessories division.
Meaning, your division, caters exclusively, to the women who earn high five, six, seven and eight figure a year incomes.
And just like the vast majority of your major competitors.Your division does more than your fair share of spending, on these outrageously expensive, dismally performing, traditional advertising and or promotional campaigns.Right? 😀
You’ve hired high end (celebrity) type directors, for your glitzy TV and or magazine campaigns. 😀 Filmed in some of the most exotic locations all over the world.
And in the past, you’ve also been known, to hire really sexy super model like women, to walk around and attend high level corporate events.
Strutting around in your $1,200 dollar a pair power pumps! 😀 Plus showcasing some of your most popular, $950- $1,700 dollar, designer leather handbags!
So you’re definitely not shy about spending your ad and or promotional budget!Correct?
So How Do You Systematically Go About Building Trust And Loyalty?
Suddenly, after investing tens of millions of dollars, (year after year) on basically, one to one type traditional advertising and or promotional campaigns.
You’ve decided to push the envelop just a bit.(It’s about freaking time! 😀 )
And now you’re willing to at least test, some non traditional, underground marketing and or unconventional promotional methods.
Because you want to do an A/B split test. Just to see for yourself, if these non traditional marketing and or promotional methods, are worth pursuing any further.
And if (as you suspect), they’ll help you generate, anywhere from 300- 500% more, positive, viral word of mouth and mouse buzz.
Both on and off of social media.
Who In Their Right Mind Can Argue With Building Brand Loyalty By Improving The Customer Experience!
Here’s one of the very first ways, you’re going to systematically go about building, some incredible brand recognition, plus long term, repeat customer loyalty.
For literally pennies on the dollar.
1.) First: You will contact at least two, of the top private catering businesses, who aggressively target, high end corporate clients.
Which means their corporate catering events, typically start at $5K and up! Say what? 😀 But let’s say their actual hard hard cost is just 40% (or) $2,000 dollars give or take.
(Get this!) You’ll offer to not only cover their entire $2,000 cost.Say what?
But add an additional $2,000 dollars on top of that? Huh?
Plus they get to keep their $5K from their corporate client, provided they help you do some local fund raising from a few select charities.
Building Relationships With Customers And Clients Is Very Nurturing And Ongoing Process!
Here’s what you want. At some point during the corporate event. You’d like (either) the president or CEO – Chief Executive Officer- of the company to turn the attendees attention to one of your $1,700 dollar purses.
And ask everyone in the room, (who wishes to), to enter the raffle for some local charities. And pledge just $150 dollars each, for a chance to win the purse!Huh?
And after the winning raffle entrant is selected.All the runner ups will be informed.
As long as they pledge to bring a friend to your local store,(whose at least 18) with them, to your store within the next ten (or X) number of days.
They use their raffle entry credit of $150 (or X) amount of dollars, as a full credit toward any purse up to $600 dollars in retail credit! Say what? 😀
This Is How And Why You Gotta Be Constantly Building Customer Loyalty!
Which means, at least 50-75 highly influential, local women, will be strutting around with a designer leather handbag.Right?
Which normally retails for at least $600 (or X) number of dollars. And they only paid $150 dollars for it! Can you say social media explosion! 😀
In part two, you’ll definitely discover, at least three more potential ways, for you to (and or) your major competitors, to systematically put some of your very best customer loyalty programs on marketing steroids! For literally pennies on the dollar! Okay?
See you in just a little bit in part two.
P.S.Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below) that you can
apply to your business, product or service in the next 30 days or less!
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