How to promote your business on a shoestring budget.
How to promote your business on a shoestring budget, should not be a mystery correct?
Because without a doubt, part of the reason you frequent this particular blog is so can discover some simple, low cost proven ways, to effectively promote your business, products or services,correct?
Obviously if your company has extremely deep pockets, you can simply afford to buy enough local or national TV and radio time to pound your message into the general public consciousness.
For the remaining 98% of us, that simply isn’t an option. Correct? 😀 That’s why, you’ve got to know how to promote your business on a shoestring budget.
How To Promote Your Business For Pennies On The Dollar!
Since you probably can’t cold call your way or spam your way to major league success, you definitely need to focus on several little
things that you can consistently do over and over, that will eventually lead to long term success. But first, however, let’s clear up a major misconceptions.
You keep hearing that being active on major social media sites like twitter, FB or Linkedin etc. The so called second wave of Internet marketing, you’ll greatly increase your chances for long term success.Right?
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There needs to a huge caveat here. Instead of spreading yourself (and therefore) by extension, your major resources too thin, by trying to be way too active on several major social media platforms simultaneously.
Instead narrow your focus, and pick one social media platform to begin with, that truly compliments (both) your business and your personality consistently, and get after it!
This is definitely one of the major ways to effectively promote your business on a shoestring budget.
How To Promote Your Business Effectively! (And Blow Your Competition Out Of The Water!)
If you’re business is an offline business of some kind (especially) if you’re a retailer of some kind. You need to find yourself (one to begin with) , but an extremely reliable small business owner (and or service provider) that you can effectively cross promote each other with.
Because without a doubt, low cost, high powered cross promotions are one of the most powerful ways to effectively promote your cash starved small business and or service.
Here’s just one incredibly simple example to illustrate this powerful marketing concept. Suppose you run a small fairly successful women s clothing store in one of the local mini malls.
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And just three doors down, another savvy entrepreneur owns a jewelry store. What if each of you cross promote the other by simply adding a giant bowl along with a big sign advertising your monthly free drawing for some really cool prize offered by the other one. Huh?
They promote your free drawing for one of their best market tested free lead generating goodies to your daily foot traffic, by placing your display in their store and you do the same for them!
Think about what just happened. For literally pennies on the dollar, you both create an instant list of semi qualified leads! Everyday you’re open!
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And once per month or quarter etc; you both choose your grand prize winner and send nice ‘thank you for entering our monthly free drawing’ follow up, time sensitive VIP discount coupons to all your runner ups!
You just added at least 25% more gross profit to your bottom line, for pennies on the dollar! That’s how to promote your business on a shoestring budget!
List at least two simple spin off concepts (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
As always, if you got any value out of this post, please Digg or tweet this. Thanks!
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