How To Promote Your Business Locally Without Coming Off To Sales-y!

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How To Promote Your Business Locally Without Coming Off To Sales-y!

So you definitely want to pro-actively market and promote, your extremely valuable products and services, correct? Me too.

But once or as you start to carefully weigh your marketing and or promotional options.

It quickly becomes glaringly obvious, you have more than your fair share of marketing and or promotional options, correct?

Absolutely. And ultimately, no matter which direction you decide to go in. Be it the short or long haul.

The ongoing, incremental cost, no matter how initially small they may start out. Or appear to be.  Over time, those minuscule costs, start to add up and fast. Do they not? Agreed.

Even so, your ongoing desire, to discover how to promote your business locally, without coming off as overly hype-y or sales’y, is definitely a worthwhile and very admiral goal.Would you not agree?

Because let’s face it. There are times, when you and I, can or might be perceived, as too promotional, correct? This particular post, will hopefully demonstrate, some of the subtle ways.You can and must avoid appearing so.

While Nobody Definitely Wants To Be Sold! (Every Body Loves To Learn About Something Really Cool!)

Case in point. Let’s say your company is one of the areas top, exotic beverage distributors. You specialize in very expensive dinner wines, champagnes, gourmet coffees, teas and cocoas.

And one of this years stated goals, is to increase your exotic coffees sales, by at least 30% over last years numbers. And because your ideal customer has a total lifetime customer value metric, of somewhere between $350- $6,500 dollars.  Give or take. Over the next five to seven year period.

So when you approach a few local retailers, who are independently owned. Here’s how you initially propose, to not only help them, but strategically raise your visibility as well.

But do so, for a fraction of the upfront traditional cost. Because keep in mine. As in most retail businesses. The vast majority of your long term, gross profits, will typically come, from your long term back end repeat sales.

But rather than waste a fortune, on the traditional, outrageously expensive, dismally performing ads and or promotions. Here’s what you suggest instead.

To start things off, you purchase one of the retailers top of the line, designer coffee makers. Typically a unit like this, would normally retail for $750 dollars. Or X.

And you not only purchase it at their actual cost. You offer it to their daily customers, in a free drawing. And at the end of the month, an extremely happy customer, will be an extremely happy customer, right?

You’d Be Totally Surprised What A Popular Free Drawing Or Two Can And Definitely Will Do To And For Your Bottom Line!

So let’s say after 90 days of offering this free drawing. The retailer now has an opt in email/mobile marketing list of 900 locals. And each of the last three (or X) number of months.

One monthly grand prize winner, is an extremely happy and the other runners ups. Well, going forward, these 897 locals, are going to enthusiastically help spread the word, both on and offline.

So you and the retailer, will start generating some positive word of mouth and mouse buzz. For literally pennies on the dollar. Case in point. Instead of investing your normal $25,000 dollars a month, in glitzy, over the top, magazine ads or not exactly cheap Sunday newspaper inserts.

And taking your chances. You will also purchase at least x number of mid level coffee makers at cost. So instead of paying the normal retail price of $429 dollars each.

Your actual hard cost is just $200 dollars per unit. And here’s what you do with them. The extremely time sensitive email/mobile marketing alert, those subscriber receives.

Informs them, for an extremely limited time, they can drag a friend with them, to the retailers store,(before the expiration date), whose at least 18. And for doing so, they get to purchase the exact same high end coffee maker.

And pay just $250 dollars for it. Huh? Which means going in, they’ve already saved a respectable 49% off the normal retail price.

Those savings alone, warrant them constantly spreading the news, both on and off of social media. Correct? Absolutely.

Once Or After You Build A Certain Amount Of positive Word Of Mouth Or Mouse Momentum! (The Snow Ball Starts To Take On A Positive Life Of It’s Own!)

What do you suppose these unsuspecting customers will do. When they discover, not only has their $250 dollars, saved them a respectable 49% off the normal retail cost of a high end coffee maker.

But they’ll also receive, a free 20 lb. bag, of the gourmet coffee of their choice. Say what? However, if for whatever reasons, they decide to come to the retailers store alone.

Then they only save 10% off the normal retail price of $429 for the coffee maker. And they only save 10% off the 20 lb. bag of gourmet coffee. Plus, every customer/subscriber, who drags a semi qualified friend with them.

Guess what? These subscribers will also be allowed, (for an extremely limited time), to purchase an additional 20 lb. bag of gourmet coffee, and save 50% off the normal retail price.

In part two, you’ll discover, how to promote your business locally, without being overly hype-y. Okay?

Use Your Positive Word Of Mouth Currency To Start Opening Untapped Marketing Opportunities!

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