How To Promote Your Business For Literally Pennies On The Dollar!
(And Still Make A Whole Lot Of Money!)
Of course you already know what it’s ultimately gonna come down to is whether or not your current or future promotions or traditional advertising campaigns work out or not, correct?
So if you’re into constantly writing extremely big checks for some type of dismally performing traditional ad campaigns. The real question is (entrepreneur) how long can you realistically afford to do so? On the other hand is it remotely worth your time and energy to “discover” how to promote your business or service for literally pennies on the dollar?
And still make a ton of money. If so hang on to any and all of your marketing skepticism and enthusiastically turn the page to see for yourself. Fair enough?
So Who Else Definitely Wants To Know How To Promote Your Business Or Service Just Like The Ultimate Insiders Do?
Try this tried and true marketing strategically in order to quickly generate some bank account filling marketing validation. Let’s say your single location, non franchised retail jewelry store is currently located right next to an incredibly popular, single location, independently owned women’s shoes and accessories store.
And because several of your key female associates frequently brag about some of the higher end power pumps they’ve purchased over the years. You and some of these key female staffers have literally been on a first name basis with the owner(s.)
Which is “why” when either you or your major competitors pop the so called, two part “magic” two question to them. You’ve got a 90-95% chance or better of them saying yes.
So you ask, “Is it okay to periodically refer you new business? ” Typically when you ask this loaded question to any non directly competing vendor, whom you already have some type of positive and pre-established relationship with.
You or your major competitors will get an emphatic yes. And as soon as you do. Your immediate follow up question is, “And by the same token. As long as it doesn’t take away from anything you currently have going on or will have going on in the not so distant future. Are you okay with periodically returning the favor?”
Again, as long as you or your major competitors got an emphatic yes on the initial front end of your question. There’s a better than 90-95% chance of you also getting an emphatic yes on your immediate follow up question. So now you’re positioned and setup up to start generating some bankable results some previously untapped marketing opportunities.
So What Can Or Should You Do To Start Immediately Generating Some Short And Long Term Profit Generating Opportunities For Literally Pennies On Th Dollar?
Great question and I’m so glad you finally asked it. First, since you already know your ideal retail jewelry store customer has a total lifetime customer value metric of somewhere between $350- $11,000 dollars. Give or take over the next five five to seven year period.
So you find out “what” the actual hard cost is for one of their higher end pairs of power pumps. (And strictly for hypothetical marketing illustration purposes only.)
You “discover” a pair which typically retails for $750 dollars. But actually cost the store $500 dollars a pair or less. So here’s what you initially propose to help both of you build some serious, long term word of mouth and mouse buzz.
First you or your major competitors will gladly sponsor, (pay for 100%) a free monthly drawing. Which will last for three months. Say what? And you’ll invest $3,000 dollars over the entire three month period. (Which covers the actual hard cost for the three 1st grand prize winners two pair of power pumps each.)
So each month the 1st grand prize winner, (get this!) They win not one, but two pairs of high end women’s power pumps. Huh? Which typically retail for $750 dollars a pair. Which makes this extremely limited offer worth $1,500 dollars or X.
So you know at least a percentage of women who enter the store will definitely leap at the chance to join the women’s shoe stores opt in email list, correct? (And truth told in reality.)
Entrepreneur As Often As You Can Systematically Build Some Type Of Database You Have Total Or Most Of The Control Over!
The women’s shoe store will either sign up for a free (limited account) with Aweber, my current paid email service provider of choice. Or you or your major competitors will gladly pay their initial monthly bill, in order for the shoe store to hit the ground running with a paid account.
Which gives them immediate access to all of the current bells & whistles the service provides. (Hopefully, you’ll understand why in just a second.) So here’s a sample lead capture page/sign up form you’ll have open on a laptop the women-s shoe store will have strategically placed near their cash register.
How To Promote Your Business For Literally Pennies On The Dollar!
So the walk-ins can enter the free drawing. (Extremely important note: Do not use any of the social media platforms sign up forms to start building your list. Unless those subscribers are being loaded into your paid email service providers database. Otherwise if your account gets temporarily or permanently shutdown. (It happens all the time entrepreneur!)
All of your extremely hard work will have been in vain. (Note: The following sample sign up form below was built using Aweber-s rather basic sign up form editor in all of twenty minutes.
How To Promote Your Business For Literally Pennies On The Dollar!
Once You Start Systematically Building Your List! ( This Is Where The Real Fun Stuff Begins!)
(Note: Entrepreneur all you or your major competitors have to do now in order to make this particular “sign up” form functional, is to grab the javascript inside your Aweber dashboard and paste it into the “text” tab of your WordPress blog post.
Refresh the page and as long as you’ve already created the list. Your sign up form will be ready to start working incredibly hard for you.)
Fast forward. And let’s say over the course of the next three months/90 days or X number of months you actually hold your free drawing enrollment.
Let’s say a grand total of 5,000 locals enter. And once a month you or your major competitors send an email alert announcing that particular month’s 1st grand prize winner.
And every one else automatically become 2nd grand prize winners. And they have a 72 or X hour window to come to your store and save X% off their total purchases. They come alone and they save 10% off up to $200 dollars. (Not terribly sexy is it?)
However, simply for dragging a friend with them whose at least 18. Before the expiration window expires. They automatically save 25 or X% off their total purchases up to $1,000 dollars.
And the friend, provided they join the women’s shoe stores opt in email list before they leave the store. They automatically save 25 or X% off any purchases up to $1,000 dollars as well.
If they decide not to join the shoe store owner(s) list. They too only save 10% off up to $200 or X number of dollars.
Entrepreneur Now You Or Your Major Competitors Are Officially Ready To Take This Market Tested Strategy To The Very Next Level Or Two!
First, every runner up subscriber, will be made aware, for an extremely limited time. As long as they drag a friend with them to the women-s shoe store whose at least 18. Before the 72 or X hour expiration date expires.
They automatically get to purchase an extremely eye catching pair of diamond studded earrings, (courtesy of you or your major competitors retail jewelry store.) Say what? And before they leave the store they can purchase one pair which typically retails for $450 dollars.
They only pay half or $225 dollars. Say what? And as long as their friend joins the women’s shoe stores list before they leave the store and spend at least $100 dollars or X.
They get to purchase an extremely eye catching pair of diamond studded earrings which usually retail for $250 dollars. But they only pay half or $125 dollars or X. Huh?
Entrepreneur please say you now have a much better idea of how to promote your business for literally pennies on the dollar?
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!
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