How To Promote Events Successfully Just Like The Big Boys And Girls Do!
(Even Though You Don’t Have Extremely Deep Pockets Yet!)
Who else wants to know how to promote events successfully? Just like the big boys and girls do. Sure it’s definitely a whole lot easier when your pockets are extremely deep. Or you’re constantly being featured either in the top publications in your particular niche.
Or the regional or national radio or TV producers simply can’t get enough of you. 😀 But “what” about the rest of us? Sure you can scale your successful ad campaigns as long as they’re profitable.
It’s when they stop working or your account(s) start getting temporarily or permanently shutdown. Then you definitely need a practical plan B or C. Don’t you agree?
It’s Best To Come out Of The Gate Utilizing Some Smart Marketing Strategies And Tactics!
Say strictly for hypothetical marketing illustration purposes only. Let’s say a relatively new clown/magician is just starting out. Maybe they’re initially doing it on the side.
So they’re constantly hustling. Truth told their sweat equity alone isn’t quite getting it done. One of their major obstacles is they simply aren’t generating enough bankable marketing leverage.
Because whatever jobs they happen to land. By in large (and sadly!) The vast majority of you are laser focused on the initial front end of your business or service only.
Failing or not realizing you’ve all but totally abandoned or neglected the potentially lucrative back end of your sales funnel. In some cases you or your major competitors haven’t realized there other non directly competing vendors.
Who need your exact same customer base. And they’re spending a fortune to try and find them.
Why not form some type of mutually beneficial strategic partnership of some kind. And revenue or resource share creative marketing possibilities.
Just Because Your Business Or Service Is Classified As Small! (Doesn’t Automatically Mean Your Marketing Or Promotional Ideas Have To Be!)
So why not start initially performing for women hair and nail salon owners and their current and future stylist? You know at least some of them have young kids, right?
So you give those women a discount. Provided they agree to post some of the video footage on their social media pages. This will definitely increase your exposure, correct?
And this women may have sisters, besties or neighbors with kids. Who you or your major competitors can get slightly closer to your typical retail rates.
But a potential back end is partnering with local upscale womens’ clothing and shoe store(s.) And local womens’ facial treatment centers.
Once Or As Soon As You Or Your Major Competitors Develop Your Back End! (The Potential Long Term Marketing Possibilities Get Very Interesting!)
The magician or clown passes out these extremely time sensitive gift certificates to the local ladies who attend these local kids parties.
And these local, non directly competing vendors. Like retail jewelers. 😀 Can either. Pay them X% of the initial front end gross or net profits.
Or finance the magician traditional ad costs. Or a combination of both. And “if” the magician or clown is at least semi marketing savvy. And they’re strategically building their own opt in email list.
Because at each event they offer the attendees, (primarily local women!) The chance to win a free show valued at X. And they will send all the runner ups. A combination of extremely time sensitive gift certificates for for their services.
And perhaps one from the extremely marketing savvy retail jeweler. Who just might conclude. It definitely makes sense to fund the magicians entire traditional ad/promotional costs.
And earn the bulk of their profits on the clown or magicians back end. 😀 In any event. Are you starting to better understand how to promote events successfully. Just like the big boys & girls do. You get it, right?
You Definitely Know Far More About Creative Marketing And Promoting And The Vast Majority Of Your Major Competitors Do!
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
As always if you got any value out of this post, please share this on your favorite social media sites or tweet this. Thanks!
And if you’re currently registered on Linkedin or twitter, and you’re serious about doing some type of power networking. Let’s get connected asap!
Extremely important note: And if by chance, you happen to know any of the lesser known podcasters, (or radio show host) who also target small business owners, service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly to me or vice versa! Thanks!
(And be sure you head over to Spotify.com and setup your free account. This way you can listen to my podcast “The Marketing Minute” and leave me a greatly appreciated 5 star review. Provided you honestly feel it warrants it. Thanks!)
(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on marketing your small business or service. I Recently appeared on.)
(And speaking of you consistently generating some type of reliable passive income. This may just be what you need right now. Click the link to “discover” the real secret of the ultimate insiders.)
And be sure you grab your explosive free 22 step small business marketing mastery kit series, because it will help you increase your gross profits by as much as 25% in the next 90 days or less. (Provided you’ll consistently implement as instructed.)
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.) It’s a $97 dollar value and it’s FREE! Please note some links on this page are affiliate (income producing) links.
