Quick question. There is simply no way, you or I, would drive to a store or mall, walk into some type of business or service, and simply turn around and leave,(within 20 seconds or less), and repeat this exact same pattern, over the next 2-5 hours, a couple of times a week,correct? Agreed?
And you also, (probably) wouldn’t just randomly set up, a half baked, PPC (Pay Per Click) ad campaign, or run a series of, (not exactly cheap), solo ads,just for the sake of doing so either, right? Great.
Because we’re definitely on the same page so far. Then it must stand to reason, you’re not consciously, losing lots of money, on a daily bases, simply because you have no real interest in growing your small business and or service, right?
What a relief. Because here’s the thing. When you and I don’t consistently do, everything within your current power, to better serve your target market, than your major competitors do.
Believe it or not. Somewhere within your current sales funnel process. Your semi cash strapped small business and or service, is not maximizing, your full potential revenue generating capacity.Bummer.
And you definitely can’t reinvest gross front or back end profits, you don’t have, right? Let’s see at least three proven ways, you can definitely stop your semi resourced challenged small business, and or service, from constantly losing money on a daily basis…
Who Says Your Semi Resourced Challenged Small Business And Or Service Can’t Create And Or Generate Multiple Streams Of Income? (Just Like The Big Boys And Girls Do!)
Case in point. Notice the image included with this particular blog post? Let’s say you’re one of the senior marketing directors, for a regional beverage distribution company.
And you specialize in promoting, some extremely great tasting, coffees, exotic teas, lemonades and cocoas etc.
And some extremely high end wines and champagnes. In fact, some of your best selling, high end wines and champagnes, normally retail for as much as $575- $800 dollars a bottle. Say what?
But unlike the vast majority of your major competitors. These days, your company does very little, of throwing away money, on those outrageously expensive, dismally performing, glitzy type of traditional, corporate advertising and or promotional campaigns. Thank goodness.
It’s Definitely Makes A Whole Lot More Sense To Get Some Of Your Great Tasting Beverages Directly In The Hands Of Those Potential Prospects Most Likely To Buy It And Often!
Which is why, one of your main joint venture (JV) partners, is one of the top RV (Recreational Vehicle) sales organizations, in the entire district.Huh?
It may not seem obvious to the general public. But thank goodness, you and all the other senior marketing directors worth your salt.
Definitely know and fully understand, the top of the line RV’s, can and do, easily retail, from anywhere between $350,000 – $750,000 dollars each. Excuse me? Exactly.
So imagine, the sale rep, who initially closes the sale. They offer, the individual and or couple, their choice, of whether, they’d like to have, a bottle of, extremely high end wine, champagne or a twenty pound bag of gourmet coffee, or a free 24 case, of exotic ice tea of their choice? Say what?
Of course,it’s your extremely marketing savvy beverage distributorship, which is eagerly supplying all of these free goodies.Right?
So Where Is The Long Term Payoff In Your Being Some Company Or Companies Sugar Daddy?
Because of course it stands to reason. Multiplied by ten.If an individual and or a couple or a company or service for that matter, has the revenue, to invest anywhere from $350,000 – $750,000 dollars, for some type of entertainment vehicle on wheels, RV unit.
Then what do you suppose, is the average income, of the individuals or couples or fellow entrepreneurs is.
Whom they routinely socialize and vacation with? Bingo! So image a couples complete surprise and overall delight.
After they close, on a state of the art, $500,000 dollar pleasure palace on wheels. And when they initially open the refrigerator and cabinets.
There’s not only, one of your very best tasting, high end bottles of champagne in the frig.Excuse me.
But there’s also, one of your best tasting wines, which they sampled and already pre approved. Huh?
If You’re Not Constantly Looking For Some Relatively Inexpensive Ways To Constantly Wow Your Customers Or Clients! (You’re Potentially Setting Yourself Up To Be Blow Out Of The Water By Your Major Competitors!)
Plus, since one or both of them, (meaning the couples), sampled your extremely great tasting coffee and absolutely loved a specific flavor.
And they’re traveling across country, for at the next least 60-90 days. You also through in, two twenty pound bags, of your great tasting gourmet coffee.Huh?
What do you suppose, they’ll routinely text their friends, relatives, closet neighbors,colleagues, in laws, employees and or kids about? Right.
And what type of images and or really cool videos, will they constantly post all over their social media accounts? There you go.
And remember, since at least some of those individuals they’ll constantly be texting and phoning, earn basically the same amount of money per year or more.
Are You Starting To Better Appreciate How You Can Definitely Prevent Your Small Business And Or Service From Consistently Losing Money?
And when it comes time to celebrate, either their birthdays, family reunions, new years parties, retirement parties,Valentines, Mothers or Fathers day etc.
Their wedding and business anniversaries etc.Which high end beverage distributor, do you think they’ll highly recommend, at least some of, if not most of the time? You so got that right.
In part two, you’ll definitely discover, at least three more proven, yet non traditional ways, for your semi resourced challenged small business and or service, from constantly losing money, okay? See you in just a little bit in part two.
P.S.Now as is customary during this part of our show.
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