How To Market Your Business Or Service Just Like The Big Boys And Girls Do! Part Two
So quickly picking up where part one of this ongoing series initially left off. Entrepreneur you up for “discovering” how to market your business or service just like the big boys and girls do?
And rest assured this doesn’t automatically mean you and I need incredibly deep corporate pockets. Sure it definitely helps if you do. But as of right now it’s not a requirement.
You and or your major competitors definitely have to be or quickly become resourceful. And it also doesn’t hurt if you put on your creative marketing hats.
Because you and I and or your major have the opportunity to literally be as creative as you want? Are you up for the challenge?
What About Implementing A Really Simple Strategy For Lead Generation?
As you vividly recall from part one of this ongoing series. One of the most popular local malls in your immediate area.
If the mall typically has at least two or more floors. Each floor will typically have a makeshift portable customer service type of booth.
Where local men & women hired by the mall answers the questions visitors within the mall have. And every person who approaches these in house customer service reps.
They are allowed to reach into a “grab bag” provided by the mall owner(s.) and 97 or X% of them will win a semi limited, extremely time sensitive universal gift certificate.
Basically the recipient has 72 or X number of hours or days to return to the mall and shop at selective stores. Which are printed on the gift card.
However, simply for dragging a friend with them to the mall whose at least 18 under “The buddy plan.” They automatically get to shop at any store in the mall and save 20 or X% off their total purchases.
With absolutely no minimum purchase requirements. And as long as their friend also joins the malls opt in email list before they leave the mall that day. They automatically get an instant, (albeit!) extremely time sensitive savings certificate of X 20 or % off. (For that day only. Also valid for any store in the mall.
What Type Of Ongoing Positive Word Of Mouth And Mouse Buzz Do You Think This Type Of Brain Dead Simple Marketing Strategy Will Create And Perpetuate? (For Literally Pennies On Th Dollar!)
But quickly getting back to these men & women who are the customer service rep/employees of the mall. more than likely they’re not being paid a ton of money per hour, correct?
Which explains “why” these particular jobs have so much turnover. As an added potential employment incentive. Each time one of the recipients redeems their gift certificate. They go online and fill out an extremely short form. And they enter a specific booth number.
Which in reality is the affiliate ID for that specific worker.
And now as they visit and spend money with any particular store within the mall. (Before the stated expiration date of course. Their collective total are tabulated daily. And each customer service earns an additional three of X% of the total purchases.
This Is How And Why Small Consistent Increments Definitely Add Up! (And Fast!)
So just for the sake of a hypothetical marketing example. Which as usual is being used strictly hypothetical marketing illustration purposes only.
So let’s say one of the customer service reps ID registers a grand total $1,700 dollars for the day. Three percent of that means they earned an additional $51 dollars for the day. ($1,700 x .03% = an additional $51 gross dollars.)
Let’s say this trend continues per day for the next 51 weeks. Because the rep takes at least one week off for vacation each year.
So they earn on average an extra $51 dollar s per day for five days a week. Which means they average an additional $255 dollars per week.
Times 51 or X number of weeks per year equals an additional gross of $13,005 dollars. ($51 dollars per day X 5 days a week = an additional $255 dollars per week x 51 weeks per year = an additional $13,005 dollars per year.
On top of what they earn per hour.
And It Can Potentially Get Even Better!
This is sort of the proverbial tip of the long term marketing iceberg. but “who” could argue with potentially earning thousands of extra dollars in passive income. Without having to actually do more work?
This is how you and or your major competitors can strategically market your business or service just like the big boys and girls do. For literally pennies on the dollar. Sound like a plan or what?
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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Extremely important note: And if by chance, you happen to know any of the lesser known podcasters,(or radio show host)
who also target small business owners, service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly to me or vice versa! Thanks!
(And be sure you head over to Spotify.com and setup your free account. This way you can listen to my podcast “The Marketing Minute” and leave me a greatly appreciated 5 star review. Provided you honestly feel it warrants it. Thanks!)
(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on marketing your small business or service. I Recently appeared on.)
(And speaking of you consistently generating some type of reliable passive income. This may just be what you need right now. Click the link to “discover” the real secret of the ultimate insiders.)
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And help you master your effective communication in marketing skills.(No matter what your particular niche market is.) It’s a $97 dollar value and it’s FREE! Please note some links on this page are affiliate (income producing) links.
