Most small business owners and or service providers, initially start out, by using, more like, heavily relying on, some type of outrageously expensive, traditional paid advertising.
Do they not? Yep.
And for better or for worse, or at least until they can find some type of extremely viable marketing alternatives, to supplement, if not replace their current form of advertising altogether.
But sadly, (in the beginning anyway), most small business owners and or service providers, throw a ton of money at some outrageously expensive, traditional advertising mediums, trying to build their business and or service. Correct?
When truth told, there really are, some rather simple ways, to consistently make your advertising dollars, work up to 500% harder for you.Than you do for them.
And often times, while they do gain some first time customers and or clients in the process, they often spend far more money than they actually need to.
And therefore, usually net a whole lot less gross profit, on the initial front end of their sales funnel.
But rest assured, there are most definitely, some extremely viable marketing alternatives, that are available to them.The ultimate purpose of this post, is to make you or your major competitors aware of them.
Who Else Wants To Know How To Make Your Advertising Dollars Work Up To 500% Harder Than You Do!
First and foremost, if you can eliminate altogether, certain outrageously expensive advertising mediums and or marketing strategies, that are marginal at best.
And replace them with some market tested strategies, that more times than not, help you increase your long term gross front or back end profits.
While simultaneously, drastically lowers your upfront out of pocket costs.
See if this sounds familiar.A local small to mid sized business owner, decides to purchase some outrageously expensive, local billboard advertising.
You Simply Have To Be Sure You Maximize Your Advertising Dollars!
And just depending on the overall size of any given market. A single billboard advertisement, could cost anywhere from $3,500 to $25,000 dollars a month!
So lets strike a happy medium, and say, this particular market’s billboards, routinely sells for $5,000 dollars per month.Or X.
Which means, over the course of just one year. One paid billboard, in this particular market, cost the advertiser $60,000 dollars! ($5,000 per month x 12 months = $60,000 dollars per year.)
And there’s not a shred of evidence, the advertiser even breaks even, let alone earns a measurable front end gross profit on that particular advertising strategy.Right?
This is definitely not an ideal use of your advertising dollars.
Certain Advertising Clearly Works! But The Wrong Kind Is Simply Way Too Expensive!
So let’s say the advertiser is a regional pet supplies distributor, with fairly deep corporate pockets.
Which explains why they can afford to waste anywhere from $3,500 – $5,000 dollars a month (mind) you, on outrageously expensive billboard advertisements.
(That at best), are doing nothing more, than getting the companies name, temporarily in front of an audience that barely even notices!
Don’t Stand In The Way Of Potentially Growing Your Business And Or Service!
Instead, since they supply pet stores with various pet related products, and or services. They might at least test the following two step-lead generation– approaches.
In order to help get the word out, about the various (high end) specialty dog & cat foods they promote. Plus the other pet specialty vitamins and pet grooming products they sell as well.
Carefully And Strategically Building Power Partners Is Definitely A Must!
So they start approaching, local (non franchised), independently owned pet store owners, about carrying some of their higher end dog & cat food products, as well their specialty vitamin products as well.
And here’s the first offer they make to the pet store owners.Any customer that spends $50 dollars or more,(on anything.)
Consistently Spending Your Advertising Dollars Is Not An Automatic Ticket To Marketing Success!
They can automatically purchase a 40 LB bag of the pet distributors best selling dog or cat food, and save 40% or X% off the normal retail rate!Say what?
Meanwhile, the pet store owner, purchases the same product, at the pet distributors actual cost. Say what?
So in essence (the pet store owner) nets an easy 25 -35% of the normal retail purchase price, which is pure front end gross profit to their bottom line! Correct?
Certain Small Business Marketing Strategies Just Make More Sense Than Others!
And once the customer is ready to re-order, right on the bag itself, is a huge (brand new first time customer) discount coupon.
In order for them to call the pet supply distributor companies toll free number direct, and purchase from the company directly, going forward.
And the operators, will direct the future customers, to their state of the art, mobile responsive WordPress blog.
And simply for joining their opt in email /mobile marketing list, they automatically save 25% (or X%) off their first three (or X) number of purchases!
This Is How You And Or Your Major Competitors Systematically Create Some Potential Bank Account Filling Marketing Leverage!
And when their order arrives via a local courier. Each paying customer will be given ten (extremely) time sensitive gift certificates, to distribute to whomever they wish to. 😀
And all the customer needs to do, is sign (print) their name on the back, and each set of ten, will have that particular customers affiliate (ID) number on it.
And each month, the top five affiliate customers, which have the most gift certificates redeemed, they earn points, and they can redeem their points, as additional savings on future purchases.Basically every 90 days.
Ever Notice How Some Of The Very Best Ethical Bribes Always Seem To Include Some Type Of Lead Generation Component!
But the person (or person) whose gift certificate purchasers, spends the most money for that particular month, that affiliate or affiliates, (in the rare event) there is a tie.
They automatically receive a $100 credit, they must use within the next 90 days! 😀
Plus, they get to choose, any 40 LB bag, of high end gourmet dog or cat food they’d like to receive, free of charge, delivered directly to their home!
Can you see their on and offline, positive word of mouth and mouse activity, along with their social media platforms, constantly ablaze with chatter! 😀 Me too.
Help Best Customer And Or Customers Spread The Word And They’ll Definitely Help You Steadily Grow!
My friend, these two low cost marketing strategies, will definitely get their customers talking, both on and offline!Don’t you agree?
And the way it (initially) came about, the regional pet supply distributor, decided to cut back 50% of their $5,000 dollar a month billboard ad campaign, which was producing very little, (if any real bankable) results anyway!
And instead, redirected those formerly wasted advertising dollars, into a much more straight, results producing marketing program.
Are You Finally Ready To Get Your Advertising Dollars Consistently Working Harder For You Than You Do For Them!
And that’s how and why, their advertising dollars, work up to 500% harder!Don’t you agree?Now as is customary during this part of our show.
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Very Informative topic I liked it very much
Thanks for your incredibly kind words.
They’re greatly appreciated.