How To Make The Average Marketing Budget For Small Business Owners Work! Part Two
Hopefully after initially reading, (make that studying!) part one of this ongoing series. Your marketing eyes have at least been partially opened to what’s really possible. Correct? And you know realize and better appreciate “how to” make the average marketing budget for small business owners really work for and not against. Agreed?
Instead of constantly wasting a ton of money on those outrageously expensive, dismally performing traditional advertising or promotional campaigns.
Instead you or your major competitors can laser focus on consistently generating some potentially bank account filling word of mouth or mouse
buzz. Sound like a plan or what?
This Is Why You Definitely Don’t Have To Rely On Having The Best Small Business Marketing Ideas Or Strategies!
So quickly picking up where part one left off. You or your major competitors. Have decided you’re no longer gonna waste a staggering $25,000 dollars a month or more. On those dismally performing, local billboard ad campaigns.
And instead since your ideal local female customer. Currently has a total lifetime customer value metric of somewhere between $175 – $11,000 dollars. Give or take over the next five seven year period.
Your single location, non franchised retail jewelry store, can and should at least inexpensively A/B split test, some non traditional lead generation strategies or tactics. Don’t you agree?
Since one of your most profitable long term marketing strategies involves one of your top female sales managers. Periodically visiting where she gets both her hair and nails done.
She actually find out from both vendors. Which are their traditionally slowest two or X number of days during the week. And your female sales manager drops in.
And brings at least 30- 50 extremely time sensitive gift certificates with her. (And because you or your major competitors have already ethically bribed the salon owner(s) with an extremely eye catching pair of diamond studded earrings.
Which usually retail for at least $450 dollars a pair. (So you know she’s still bragging about it, both on and off of social media. Right?) Your sales managers gleefully passing them out to the first X amount of women who spend at least X amount of dollars.
This way the stylist earn X amount more on average per customer. So you know their happy as well. Correct?
Here’s Where And How Your Business Or Service Can And Definitely Should Take The Lead!
You can only imagine the on and offline positive word of mouth and mouse tsunami, this type power marketing approach will have. Especially long term. Correct? Plus, here’s the other potentially profitable word of mouth and mouse strategy.
You or your major competitors will at least inexpensively A/b split. Since the first X amount of customers who spend X amount of dollars. Will be given an extremely time sensitive gift certificate to your retail jewelry store, correct? And if they decide to come alone before the gift certificate expires.
They save 10% off any purchase up to $150 or X amount of dollars. Or simply for dragging a friend with them. Whose at least 18. Before the expiration date. They automatically get to purchase a $450 dollar pair of diamond studded earrings.
For your actual hard cost of $200 or X amount of dollars. That one incredibly simple marketing strategy alone. Should definitely be more than enough to cause a positive word of mouth and mouse tsunami. Correct? Agreed.
‘But here’s your next long term marketing step. Huh? Because remember entrepreneur. The more local women who start becoming first time and long term repeat customers of the nail or hair salon. The more first time and long term repeat customers you or your major competitors will generate for literally pennies on the dollar. Correct?
The Front End Of Another Non Directly Competing Vendor Can Quickly Or Easily Become The Start Of The Long Term Back End Sales Funnel For Your Business Or Service!
Here’s where and “how” you or major competitors strategically separate yourselves from the pack. For literally pennies on the dollar.
You sales reps watches to see what type of local vendors or suppliers enter both the nail or hair salon. And let’s say both the nail and hair salons have female postal carries.
She hands the female carrier, an extremely time sensitive gift certificate. Which basically gives her the next ten physical days only. (Not the next ten business days!) To come to your store. She comes alone and she only saves 10% off up to the first $150 or X amount of dollars.
(but get this!) Simply for dragging a friend with her. (Preferably another female mail carrier.) She can purchase an extremely eye catching pair of diamond studded earrings. Which normally retail for at least $650 dollars a pair. Say what?
So you know she’ll instantly become a walking, talking billboard for you or your major competitors, correct? No doubt. And at least 30% of all the females she currently knows. Who are least between 18-65. At some point a certain percentage of them will definitely want some great looking bling. Agreed?
This Is How You Or Your Major Competitors Stay Top Of Mind! (In An Outrageously Competitive Market Place!)
And who do you think a certain percentage of them will definitely turn to? You so got that right? Plus, if their guest joins your opt in email list before they leave your store. They automatically get to purchase an extremely eye catching bracelet. Which typically retails for at least $199 dollars.
They only pay $89 for joining your list. (So what if they quickly unsubscribe. They’ll still be constantly bragging, (both on and off of social media) about where they got it and how much they saved!)
And if the customer who originally brought them. If they want to purchase the exact same necklace. As long as they join your opt in email list. They only pay $69 dollars. Say what?
So you know they’ll constantly spreading the words at work, parties, social events and everything else in between. Agreed? Hopefully after two highly intense installments. You or your major competitors have a much better appreciation. For ‘how to” make your average marketing budget for small business owners really work. The way it’s suppose to. Agreed?
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!
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Extremely important note: And if by chance, you happen to know any of the lesser known podcasters,(or radio show host)
who also target small business owners, service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly
to me or vice versa! Thanks!
(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on
marketing your small business or service. I Recently appeared on.)
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